ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED
4. 4. 2023 Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova’s prime time channel. The Czech Television stations remained the most watched domestic television group in the over-15 audience group in full-time broadcasting in March with a… Continue reading ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED
VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING
6. 3. 2023 Czech Television’s stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.… Continue reading VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING
TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR
16. 2. 2023 Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic. In 2022, the average daily television viewing time (ATS) in the Czech Republic returned to the level from before the covid-19 pandemic. This is shown… Continue reading TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR
THE FIRST MONTH OF THIS YEAR WAS A GOOD ONE FOR NEWS STATIONS. BOTH CT24 AND CNN PRIMA NEWS INCREASED THEIR SHARES
6. 2. 2023 The first month of this year was a good one for news stations. Both CT24 and CNN Prima News increased their shares the most year-on-year of all domestic stations. Czech Television remained the strongest domestic TV group in the 15+ audience category in the first month of the year. It achieved an aggregate share of… Continue reading THE FIRST MONTH OF THIS YEAR WAS A GOOD ONE FOR NEWS STATIONS. BOTH CT24 AND CNN PRIMA NEWS INCREASED THEIR SHARES
MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV
29. 1. 2023 Millions of viewers searched for the results of the presidential election on domestic television stations. The most watched station on Saturday 28 January was ČT24, with an all-day share of 17.14% (15+). This is according to official data from ATO-Nielsen Admosphere. The afternoon broadcast on CT24 was watched from 14:00 to 19:00 by an average… Continue reading MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV
PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC
4. 1. 2023 The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic. The two parties have been working together in measuring Czech audiences since 2002, with the latter originally Mediaresearch and now Nielsen Admosphere. According to the contract that ATO… Continue reading PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC
TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END
19. 12. 2022 Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break. Major domestic TV stations are switching to Christmas programming schedules. In the week of 19 December, there are still episodes of the series Good News (Wednesday) and Don’t Worry About Me (Thursday)… Continue reading TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END
DESPITE FRAGMENTATION, VIEWERS FLOCK TO HOLIDAY PROGRAMMING; EFFECTV STUDY SHOWS SEASONAL OPPORTUNITY TO REACH CONSUMERS
19. 12. 2022 Despite changes to how viewers watch television, advertisers can still reach consumers through holiday programming, according to a study by Effectv, the ad sales arm of Comcast. In an analysis of viewing from Thanksgiving to Christmas in 2021, 92% of households tuned into holiday programming. On average they watched 20 hours of seasonal shows over… Continue reading DESPITE FRAGMENTATION, VIEWERS FLOCK TO HOLIDAY PROGRAMMING; EFFECTV STUDY SHOWS SEASONAL OPPORTUNITY TO REACH CONSUMERS
TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE
15. 12. 2022 On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year. According to a survey by Atmedia, a trade representative of nearly 30 thematic TV stations, an average of 82% of viewers aged 4 and over have turned on the TV on… Continue reading TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE
THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER
5. 12. 2022 Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category. The Czech Television stations remained the strongest TV group in November in terms of all-day viewership in… Continue reading THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER
ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY
23. 11. 2022 The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows. Shows on pay-per-view internet video channels (SVOD) such as Netflix and HBO Max were watched by 22% of people aged 16 and over in the… Continue reading ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY
ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE
21. 11. 2022 According to ATO data released on the occasion of World Television Day the share of local TV programmes exceeds their share of airtime in viewership. The share of local productions, i.e. Czech or Czechoslovak productions, in the broadcasts of the Czech Television, Prima and Nova television groups has accounted for 41% of all broadcasts in… Continue reading ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE
HOW DO TV NETWORKS CAPITALISE ON THE DIGITAL STUMBLE?
21. 10. 2022 The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to launch a White Paper arguing for three key requirements for advertisers to evaluate TV alongside digital video. Over the past six months, there has been a noticeable step-up in the level of investment into the media measurement industry, particularly from… Continue reading HOW DO TV NETWORKS CAPITALISE ON THE DIGITAL STUMBLE?
CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS
12. 10. 2022 While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation. GapThe disconnect between how the industry views consumers’ media consumption and the reality is improving, but there are still some major gaps, particularly on… Continue reading CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS
AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?
30. 8. 2022 Martin Nováček from media agency OMD Czech reflects on what parameters currently influence the price of TV advertising and asks where it can go. Price, the magic formula around which everything revolves and is decided. We have become accustomed to evaluating the success or failure of an advertising campaign through it, as if nothing else… Continue reading AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?
CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER
4. 8. 2022 Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less. More than four-fifths of respondents (83%) consume media at least occasionally during the summer months (June… Continue reading CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER
PEOPLE METERS CELEBRATE A QUARTER OF A CENTURY IN THE CZECH REPUBLIC. THEY ARE STILL AN INDISPENSABLE TOOL FOR BROADCASTERS AND MARKETERS.
13. 7. 2022 This year marks 25 years since the launch of the first project of electronic tv audience measurement in the Czech republic. How has the practice in this area changed over more than two decades? And how could the near future look like considering it will undoutedly be affected primarily by the phenomenon of cross-platform measurement?
WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY
15. 6. 2022 Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day.
