ATO: TV RATING HAS INCREASED BY 45 MINUTES PER DAY

20. 3. 2020 | 3 min read Time spent in front of a TV screen has increased on average by 45 minutes per day, TV news rating has even doubled.

VIEWERS ARE KILLING TV MEASUREMENT AND SOMETHING HAS TO CHANGE

11. 2. 2020 | 5 min read In an era of connected TV, direct-to-consumer streaming, and the bewildering consumption habits of Generation Z, TV measurement faces dramatic change. No available currency today can independently cover the increasingly diverse and fragmented ecosystem of multiplatform video distribution. Attempts to assess the value, depth and reach of a viewing instance against a common denominator will suffer greater inaccuracies from poor integration of new platforms and models.

TV MEASUREMENT IN A DIGITAL WORLD

1. 11. 2019 | 4 min read In a highly fragmented media world, where the consumer is at the cutting edge of media consumption, media measurement and attribution can be a moving target. How does the industry keep up? Several industry experts deconstructed this dilemma at the Data Conference, part of New York City Television Week.

THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY

25. 10. 2019 | 10 min read The findings of the total audience report, The Media Landscape (2019), were shared by Matt O’Grady of Nielsen in his keynote.

NETWORKS, TV STATIONS EYE NEW WAYS TO MEASURE ALL THE VIEWERS OF THEIR CONTENT

26. 9. 2019 | 4 min read Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can count every viewer.

ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS

14. 8. 2019 | 3 min read When it comes to online video offerings Czech Internet population prefers to watch films and TV shows. Trends in video content consumption, however, vary by age group. “The Internet Video 2019” study conducted by Nielsen Admosphere offers a detailed view of TV through the eyes of the often ignored group of respondents aged 37–51. TV viewers of this age category rarely watch TV shows in a foreign language and prefer comedies.

EXPOSING THE BLACK HOLE OF ONLINE VIDEO ADVERTISING

28. 5. 2019 | 3 min read There were lots of interesting things to catch the eye in the Advertising Association/Warc annual adspend figures for 2018 – not least the rapid growth of Broadcaster VOD advertising, up 29% to £390m and forecast to grow at a similar rate for the next two years. Total TV investment was stable year on year at £5.1bn.

WHY IT’S TIME TO RE-EVALUATE TV PLANNING

20. 5. 2019 | 6 min read As BARB releases its latest Viewing Report, Wavemaker's Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.