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PEOPLEMETER CELEBRATES: BOXES HAVE BEEN MEASURING WHAT CZECHS ARE LOOKING AT FOR ALMOST 25 YEARS!
23. 6. 2020 | 2 min read The measurement of TV viewership using peoplemeters is celebrating 23 years in the Czech Republic. Thanks to a small device connected to the TV, viewers can tell TV stations what programmes they want to watch.
GEN Z ACQUIRES A TV HABIT
19. 6. 2020 | 2 min read Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media consumption habits permanently.
WHAT PEOPLEMETERS SAY
2. 6. 2020 | 3 min read TV rating, which is measured electronically using so called peoplemeters in the Czech Republic, celebrates its 23rd anniversary today. This method started to be applied in 1997. Since that time, it has been subject to a number of changes and it ranks among the most advanced methods across the globe today. Research for the Association of Television Organisations (ATO), the client and project owner, is carried out by Nielsen Admosphere. What do the measurement data tell us? We know from the peoplemeter project data, for example, that TV is the strongest medium. On average, we dedicate more daily time to watching TV than to listening to the radio, reading the print media or browsing the Internet. Last year, TV was watched 3 hours and 42 minutes per day on average (category 15+).
THE FUTURE OF TV PLANNING
18. 5. 2020 | 4 min read One of the questions I was asked at Mediatel’s recent Future of TV event was “Will more streaming mean a more diverse distribution landscape for ad-supported television, and how should advertisers think about the opportunity in this space?” or words to that effect.
AUDIENCES ARE TURNING TO TV IN THIS CRISIS. HOW ARE BROADCASTERS AND BRANDS SHOWING THEIR SUPPORT?
4. 5. 2020 | 4 min read Stéphane Coruble, CEO of RTL AdConnect, reflects on how broadcasters and advertisers are adopting a new approach to retain relevancy during the COVID-19 lockdown.
CO-VIEWING DURING COVID-19
28. 4. 2020 | 2 min read During CV-19, television has been delivering better value than ever before. The simple reason for this is co-viewing.
WHY NOW IS A GOOD MOMENT FOR BRANDS TO ADVERTISE ON TV
24. 4. 2020 | 3 min read Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. He has a long list of reasons why brand activity now, rather than later, will pay handsome dividends.
TV VIEWING IN THE UK UNDERGOES PROFOUND CHANGE
24. 4. 2020 | 3 min read The British Government ordered the UK to go into lockdown on March 23 and, after a month of self-isolation at home, a new study has revealed dramatic changes to TV viewing habits.
TOTAL TV BRINGS THE BEST ROI – A STUDY BY SCREENFORCE FINLAND
10. 4. 2020 | 3 min read This week’s egtabite features an in-depth ROI study of the Finnish market - conducted by Screenforce Finland, the national TV trade body and Sellforte, an independent tech company specialised in granular marketing ROI measurements - which proves that Total TV (in this case meaning linear and online, with no programmatic) brings the highest incremental sales in the long-term and delivers a strong argument for advertisers to invest in Total TV.
IF YOU’RE IN MARKETING, NOW IS A TIME TO SPEND, NOT BEND
6. 4. 2020 | 6 min read There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from insolvency. Employees are being let go in record numbers. And the media is collapsing as advertising dries up and a long, difficult and painful recession lumbers into view.
THE VALUE OF TV IN THE TIME OF CORONAVIRUS
26. 3. 2020 | 5 min read TV advertising has an important role to play in keeping commerce going through the coronavirus crisis.
ATO: TV RATING HAS INCREASED BY 45 MINUTES PER DAY
20. 3. 2020 | 3 min read Time spent in front of a TV screen has increased on average by 45 minutes per day, TV news rating has even doubled.
VIEWERS ARE KILLING TV MEASUREMENT AND SOMETHING HAS TO CHANGE
11. 2. 2020 | 5 min read In an era of connected TV, direct-to-consumer streaming, and the bewildering consumption habits of Generation Z, TV measurement faces dramatic change. No available currency today can independently cover the increasingly diverse and fragmented ecosystem of multiplatform video distribution. Attempts to assess the value, depth and reach of a viewing instance against a common denominator will suffer greater inaccuracies from poor integration of new platforms and models.
TV MEASUREMENT IN A DIGITAL WORLD
1. 11. 2019 | 4 min read In a highly fragmented media world, where the consumer is at the cutting edge of media consumption, media measurement and attribution can be a moving target. How does the industry keep up? Several industry experts deconstructed this dilemma at the Data Conference, part of New York City Television Week.
THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY
25. 10. 2019 | 10 min read The findings of the total audience report, The Media Landscape (2019), were shared by Matt O’Grady of Nielsen in his keynote.
NETWORKS, TV STATIONS EYE NEW WAYS TO MEASURE ALL THE VIEWERS OF THEIR CONTENT
26. 9. 2019 | 4 min read Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can count every viewer.
ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS
14. 8. 2019 | 3 min read When it comes to online video offerings Czech Internet population prefers to watch films and TV shows. Trends in video content consumption, however, vary by age group. “The Internet Video 2019” study conducted by Nielsen Admosphere offers a detailed view of TV through the eyes of the often ignored group of respondents aged 37–51. TV viewers of this age category rarely watch TV shows in a foreign language and prefer comedies.