MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV

29. 1. 2023 | 2 min read Millions of viewers searched for the results of the presidential election on domestic television stations. The most watched station on Saturday 28 January was ČT24, with an all-day share of 17.14% (15+). This is according to official data from ATO-Nielsen Admosphere.

PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC

4. 1. 2023 | 2 min read The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic.

TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END

19. 12. 2022 | 3 min read Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break.

DESPITE FRAGMENTATION, VIEWERS FLOCK TO HOLIDAY PROGRAMMING; EFFECTV STUDY SHOWS SEASONAL OPPORTUNITY TO REACH CONSUMERS

19. 12. 2022 | 2 min read Despite changes to how viewers watch television, advertisers can still reach consumers through holiday programming, according to a study by Effectv, the ad sales arm of Comcast.

TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

15. 12. 2022 | 2 min read On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year.

THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER

5. 12. 2022 | 2 min read Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.

ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

23. 11. 2022 | 2 min read The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows.

ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE

21. 11. 2022 | 3 min read According to ATO data released on the occasion of World Television Day the share of local TV programmes exceeds their share of airtime in viewership.

HOW DO TV NETWORKS CAPITALISE ON THE DIGITAL STUMBLE?

21. 10. 2022 | 14 min read The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to launch a White Paper arguing for three key requirements for advertisers to evaluate TV alongside digital video.

CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS

12. 10. 2022 | 9 min read While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation.

AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?

30. 8. 2022 | 6 min read Martin Nováček from media agency OMD Czech reflects on what parameters currently influence the price of TV advertising and asks where it can go.

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 | 4 min read Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less.

PEOPLE METERS CELEBRATE A QUARTER OF A CENTURY IN THE CZECH REPUBLIC. THEY ARE STILL AN INDISPENSABLE TOOL FOR BROADCASTERS AND MARKETERS.

13. 7. 2022 | 9 min read THIS YEAR MARKS 25 YEARS SINCE THE LAUNCH OF THE FIRST PROJECT OF ELECTRONIC tv AUDIENCE MEASUREMENT IN THE CZECH REPUBLIC. hOW HAS THE PRACTICE IN THIS AREA CHANGEd OVER MORE THAN TWO DECADES? AND HOW COULD THE NEAR FUTURE LOOK LIKE CONSIDERING IT WILL UNDOUTEDLY BE AFFECTED PRIMARILY BY THE PHENOMENON OF CROSS-PLATFORM MEASUREMENT?

WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 | 5 min read Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day (four hours and two minutes, to be precise). This, incidentally, is 48 minutes a day more than in 2007, as pointed out by Nielsen Admosphere, which provides electronic measurement of TV viewership for the Association of Television Organizations (ATO).

REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE

11. 5. 2022 | 4 min read Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry.

TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

13. 4. 2022 | 2 min read Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years.

TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS

22. 2. 2022 | 3 min read The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.

DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR

9. 2. 2022 | 2 min read The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing.