CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

11. 4. 2024 | 3 min read The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms.

CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

8. 4. 2024 | 2 min read Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three.

PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES

7. 3. 2024 | 6 min read Prime time, the time when most viewers sit down at their screens and TV stations show the latest or most attractive programmes, has always been between seven and eight in the evening. With the advent of internet TV, viewers have been given the opportunity to change that. According to the TV channels' data, they continue to sit down in the evening most often, with only the rhythm of viewing during the week differing.

THURS WAS STRONGER IN FEBRUARY, NOVA IN PRIME TIME. PRIME ROSE IN THE EVENING

7. 3. 2024 | 2 min read Czech Television stations remained the strongest in February in terms of viewership in the universal 15+ group in daytime. In primetime, Nova is still the number one group. The Prima group grew the most year-on-year in prime-time in February.

TV IS HERE FOR EVERY GENERATION, EVEN IF EACH CONSUMES IT IN A DIFFERENT WAY

29. 2. 2024 | 7 min read Is it said that TV is not for the young? This is another one of the strongly entrenched myths about television. The reach of linear TV is far from limited to older consumers who are usually not keen users of digital media or other entertainment. Data shows that young people still watch professionally produced TV content, just to a slightly lesser extent than older viewers. From an advertiser’s point of view, it would be very short-sighted to think that TV should only be targeted at the older generation.

INVESTMENTS FOR SPORTS RIGHTS ARE INCREASING EVERY YEAR

24. 2. 2024 | 3 min read Watching sporting events has undergone a significant change in recent years. And sponsors must take it into account when preparing their communications.

CZECH VIEWERS DEMAND LOCAL CONTENT, ARE PRICE SENSITIVE

15. 2. 2024 | 5 min read The biggest drivers for subscribing to and choosing a VOD service are viewing flexibility and content offering. The Czech viewer is sensitive to the price model and responds to special offers and promotions, the Know.vod study shows.

DANIEL GRUNT: THE DEMAND FOR ADVERTISING ON NOVA DID NOT DECREASE AFTER THE PRICE INCREASE, QUITE THE OPPOSITE

6. 2. 2024 | 2 min read Advertising in linear broadcasting will continue to account for more than half of the Nova Group's revenue in 2030, says TV Nova CEO Daniel Grunt in an interview published in the current issue of MAM 06/2024.

JANUARY VIEWERSHIP : ČESKÁ TELEVIZE GOT THE HIGHEST SHARE

5. 2. 2024 | 1 min read The first month of the new year brought the highest share of viewership to Czech Television stations.

OVER EIGHT MILLION CZECHS TURN ON THEIR TV ON CHRISTMAS EVE

22. 12. 2023 | 2 min read Watching television is one of the main media activities for Czechs at Christmas. On Christmas Eve, they spend 2.5 hours longer watching television than on an average day. Czechs associate the Christmas holidays with television, whether they are watching festive fairy tales or classics from Czech and Czechoslovak cinema.

TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE

21. 12. 2023 | 5 min read Thinkbox highlights data that shows linear TV advertising has increased in price by 20% – not 50% – since 2019, and suggests that while price is an important factor in TV’s effectiveness there are other things to consider.

TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

5. 12. 2023 | 1 min read Czech Television's stations returned to the position of the TV group with the highest share of viewership in the audience group over 15 years of age by a narrow margin. This is according to the official ATO-Nielsen measurement data for November 2023. The aggregate share of CT stations reached 28.48% throughout the day. However, compared to the same month last year, CT's share was 1.48 percentage points lower.

PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS

7. 11. 2023 | 2 min read The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.

TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD

13. 9. 2023 | 3 min read The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content.

CZECH TOP SHOWS OF THE SUMMER: POLICIE MODRAVA, SPECIALISTÉ, MÍSTO ZLOČINU

24. 8. 2023 | 1 min read The top show of this year's summer holiday broadcast was a rerun of the series Policie Modrava (Modrava Police). The most-watched non-legislative trio also included the series Specialisté (Specialists) and Místo Činu (Crime Scene).

NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

16. 8. 2023 | 3 min read Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW.

THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR

7. 8. 2023 | 2 min read The average audience share during Saturday's Best of Depeche Mode was 4.5 times higher than this year's average for Óčka Star in the 15 to 69 year old category. This selection generated a high level of interest from viewers aged 35 and over. For example, among female viewers aged 35 to 44, the audience share was 6.31%. This made Óčko Star the 5th most watched TV channel among this target group of female viewers during the programme's broadcast and even surpassed one of the top three TV stations.

KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

4. 8. 2023 | 2 min read So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%