The average audience share during Saturday's Best of Depeche Mode was 4.5 times higher than this year's average for Óčka Star in the 15 to 69 year old category. This selection generated a high level of interest from viewers aged 35 and over. For example, among female viewers aged 35 to 44, the audience share was 6.31%. This made Óčko Star the 5th most watched TV channel among this target group of female viewers during the programme's broadcast and even surpassed one of the top three TV stations.
Friday's Best of Depeche Mode, for a change, brought a record number of contestants. Viewers could win tickets to the concert. The condition was to "catch" the "Personal Jesus" clip on the air and log in at the exact time via Facebook messenger. Over 350 viewers did this in just one minute.
Content related to the show and the concert itself reached over 1 million users on Facebook.
"The week with Depeche Mode was very successful for Óčko Star TV. According to the numbers, it is clear that the middle age group likes and actively consumes music content and the target audience continues to grow," commented CEO Štěpán Wolde.
"We value our partnership and cooperation with Live Nation, which allows us to deliver superior experiences to our viewers, whether it is competitions or content for our social networks. We plan to repeat a similar programme to Depeche Mode for future concerts," said Michal Křížek, head of marketing.
Source: mediaguru.cz
