TV Nova has launched a campaign for the new series of the SuperStar talent show under the slogan “Where are you?”. The campaign encourages potential contestants to attend the upcoming auditions, featuring Televizní noviny presenters Lucie Borhyová and Rey Koranteng.
The TV station has released a series of four trailers, all centred on a nationwide search for new talent. In one of the videos, the presenting duo Lucie Borhyová and Rey Koranteng appear in person, asking viewers whether they might be the new music star. According to them, the whole of the Czech Republic and Slovakia has been gripped by a search frenzy. The videos were published on the official channel on 26 June.
Other spots make use of visual motifs, such as lettering on a coffee cup, a message formed in a field of grain, or messages on houses and billboards. Another clip shows people on the underground or a woman with a shopping trolley in a shop, where the shelves are filled with cartons of milk bearing the singer’s silhouette. All the videos end with the same competition logo and a call to find the new SuperStar.
The individual video clips are between twenty and thirty seconds long and are available on YouTube. The campaign aims to reach potential singers from the Czech Republic and Slovakia, encouraging them to take part in the auditions. The clips feature text asking who will finally find her. The visual style centres on the search for hidden messages in everyday life.
Campaign encouraging participation in the next series of SuperStar; Source: TVNova
Campaign encouraging participation in the next series of SuperStar; Source: TVNova
Campaign encouraging participation in the next series of SuperStar; Source: TVNova
Campaign encouraging participation in the next series of SuperStar; Source: TVNova
Source: mediaguru.cz
