What you will find in the article:
- FLE Media Awards shortlist features 11 nominations across five categories.
- Omnicom Media Group Czech and Lion Communications lead with two nominations each.
- Winners will be announced on 21 October in Prague.
- Awards recognize innovative media use in Czech Republic and Slovakia.
- No clear frontrunner identified among the shortlisted entries.
The FLE Media Awards, which recognise innovative uses of media in the Czech Republic and Slovakia, are entering their final stage. Following the first round of judging, the shortlist for the 21st edition has been confirmed. This year, the jury has awarded a total of 11 nominations across five main categories.
Best Awareness Campaign
- Šaty za 168 milionů impresí od Pilsner Urquell na KVIFF
- Telekom Electronic Beats
Best Consideration Campaign
- Chupa Chups Taste a Sweet ADVENTURE
- Telekom 5Gaming Chairs
Best Conversion Campaign
- Hraj si jako král
- Ohol si Ptáčka! How OneBlade proved that gaming can drive sales
Best Spot Campaign
- Ohol si Ptáčka! How OneBlade proved that gaming can drive sales
- Persen Melatonin Forte – Good Night
Best Non Spot Campaign
- Bobcat Cargo Pack: Reklama, kterou si hráči koupili
- De'Longhi x Český tenis: Perfetto Under Pressure
- Real Listening Age
This year's shortlist has no clear frontrunner in terms of the number of nominations. Omnicom Media Group Czech and Lion Communications have each secured two nominations, while all other shortlisted entrants have received one each.
The full shortlist is available on the website.
The winners in each category will be selected by an expert jury on 21 October 2026 at Zen Work in Prague. The results of this year's awards will also be announced on the same day.
Source: mediaguru.cz