Television has been a companion to generations for more than seventy years. It evolves just like the world around us. Despite this, it remains true to its mission of bringing stories, emotions, and information, but it is also constantly looking for new ways to reach viewers in a changing digital world and adapting to changing viewer habits.
Today, television is a modern digital interactive medium that has evolved from a linear program into a flexible, personalizable tool that lives our lives with us, bringing us together in front of the big screen, where it conveys important historical and cultural moments and entertains us with entertaining stories. Modern technologies enhance the capabilities of television, which is now a safe, trustworthy space for brand presentation, and allow viewers to engage with content according to their own abilities, tastes, and moods.
Television thus remains a powerful storytelling medium, connecting generations and adapting to new platforms despite a fragmented media landscape. Television moves with the times. And its story continues.
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STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL
7. 12. 2025Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC. Ads in big-screen streaming (CTV) receive nearly 80% of viewers ‘ attention, compared to only around 20% in conventional digital environments. That’s according to research by Amplified and Video Futures Collective (VFC), an… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
PRIMA STARTS TO INSERT ADVERTISING IN ONEPLAY, TO ITS TV CHANNELS
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GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING
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BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?
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HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS
28. 11. 2025Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot that brings incremental revenue and gives sales teams concrete evidence on audience response,… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
HOW A LIGHTER AD LOAD ON CANAL+ BRAND SOLUTIONS’ STREAMING PLATFORMS BOOSTS EFFECTIVENESS IN ALL FUNNEL STAGES
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CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS
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WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS
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TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES
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STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS
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