Nova is consolidating advertising sales for Nova Sport and Oneplay Sport, with the creation of the Sport Sales team, headed by Jan Raděj.
Following the integration of O2 TV into the Nova Group, TV Nova is consolidating the commercial representation of its sports portfolio. The newly formed Sport Sales team will handle the sale of advertising space across the Nova Sport and Oneplay Sport channels.
Jan Raděj has been appointed to lead the team; he joins TV Nova from O2, where he served as Head of Sales & Marketing for the Oneplay Sport channels. In his new role, he will be responsible for the commercial development of the sports portfolio and for coordinating sales across the Nova Group’s sports channels.
“The integration of O2 TV into the Nova Group opens up new business opportunities for us, and the creation of a joint sales representation for the Nova Sport and Oneplay Sport channels is a natural step. We will offer our clients easier access to the entire sports portfolio, as well as the opportunity to plan their campaigns more effectively. I believe that Honza’s experience will help us to fully realise the potential of our sports content and further develop our cooperation with our business partners,” says Honza Ulrych, Commercial Director at TV Nova.
TV Nova’s sports portfolio comprises six Nova Sport channels (Nova Sport 1, Nova Sport 2, Nova Sport 3, Nova Sport 4, Nova Sport 5 and Nova Sport 6), as well as the channels Oneplay Sport 1, Oneplay Sport 2, Oneplay Sport 3 and Oneplay Sport 4, and the channels Premier Sport 1 and Premier Sport 2.
Source: mediaguru.cz
