MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

29. 4. 2025 Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them. Films and series have long been among the most watched genres on TV stations. According to official TV ratings data, they… Continue reading MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage. The combination of a number one domestic event and a technological innovation taking place globally in the field of sports… Continue reading ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

5. 4. 2025 The return of streaming service subscribers to their original subscriptions reduces the net churn rate to below 3%, according to a study by Antenna’s Erika Luzsicza, citing a study by Antenna.</strong Simply unsubscribing pays off for streaming services in the long run. Indeed, freedom of choice is welcomed by viewers, according to research by Antenna… Continue reading A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

25. 3. 2025 M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes. The honeymoon between the streaming industry and consumers is definitely over, with a new consumer survey showing deep dissatisfaction. Nearly half (47%) of those surveyed by Deloitte said they pay too much for… Continue reading SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD

24. 3. 2025 Analysis of 10 of the top OTT platforms showed the average price in the US going up 14% last year, while ad-based plans reduced the cost by 42%.  Battle for the American Couch Potato Report Revenue from over-the-top TV service subscriptions increased 18% in 2024, Convergence Research found in its latest “Battle for the American… Continue reading STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD

STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

23. 3. 2025 New data from Antenna shows that streaming services are winning back customers who formerly canceled at a higher rate. As all streaming customers know by now, the freedom to cancel a subscription whenever you want instead of being locked into a contract is one of the main differentiators between streaming services and cable plans. Cord-cutters… Continue reading STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another. Directionally, many major streaming… Continue reading HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS

14. 3. 2025 A new study of 5,000 US subscribers has found they’re finding new ways to save money through bundling. Bango’s Subscriptions Assemble study records that nearly a quarter of US subscribers (23%) over $100 per month on streaming and subscription services, equating to over $1,200 a year. Subscribers are swapping their standalone subscriptions for combined ‘bundle’ deals.  According… Continue reading STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS

PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

12. 3. 2025 The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs. prima+ reports nearly 100% year-on-year user growth in Smart TV apps, with big screens becoming the dominant platform for viewing content. The app is now available on TVs from LG, Samsung,… Continue reading PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year’s price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term… Continue reading STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS

24. 2. 2025 Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024. “Two-thirds of the US population use connected TVs. In Canada, it’s nine in 10 people in the population,” our analyst Bill Fisher said on an episode of “Behind the Numbers.” “This is a… Continue reading 5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS

CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

20. 2. 2025 Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here’s an overview of them. In early 2025, the Max streaming service is undergoing major visual changes to improve the user experience. One of the major new features is an updated navigation menu that moves content like… Continue reading CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES

17. 2. 2025 Speakers at egta Online Talk entitled Advertising in the Age of Giants: Protect Your Brand, Support Democracy discussed how the TV industry can best contribute to a safe media landscape and uphold responsible advertising. Moments in front of the camera were shared by Martin Andree, Professor of Media Sciences, University of Cologne, and Christina Forsgård, Founder… Continue reading THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as “viewed.” The market shares of SVoD (Subscription-based VoD, i.e. subscription-based video services) in Q4 2024… Continue reading WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls. The reason why some foreign services eventually decided not to enter the Czech market in the past was not only the possible possession… Continue reading STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

14. 10. 2024 In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study. Total revenues from Internet advertising will continue to grow at a relatively fast pace in the Czech Republic this year and in the years ahead. Television and radio… Continue reading PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS

1. 7. 2024 On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place. The Industry Section of the Karlovy Vary International Film Festival (KVIFF), which gives film and TV professionals the opportunity to learn about current trends in film production and distribution and TV formats, has… Continue reading KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS

FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES

19. 3. 2024 You can choose from two hundred movies and TV shows on one, eight thousand on the other. One has a special profile for children, another counts only adults. One regularly charges CZK 89, the other CZK 319. One will not please with HD resolution, the other will delight with 4K with HDR. We’ve tested ten… Continue reading FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES