STUDY: 33% OF US INTERNET HOUSEHOLDS SUBSCRIBE TO A DIRECT-TO-CONSUMER SPORTS STREAMING SERVICE

26. 7. 2025 | 3 min read D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates.

SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

13. 7. 2025 | 3 min read The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports.

PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

9. 6. 2025 | 2 min read The Prima Group has entered into a long-term partnership with Sweden's Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from July.

SLEDOVANITV ADDS PRIMA+, CHANGES PRICES AND TV PACKAGES

2. 6. 2025 | 3 min read The SledovaniTV television service offering is expanding to include the prima+ streaming service. At the same time, there will be changes to the television packages and their prices.

MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

29. 4. 2025 | 4 min read Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them.

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 | 4 min read One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage.

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

5. 4. 2025 | 2 min read The return of streaming service subscribers to their original subscriptions reduces the net churn rate to below 3%, according to a study by Antenna's Erika Luzsicza, citing a study by Antenna.</strong

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

25. 3. 2025 | 6 min read M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes.

STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD

24. 3. 2025 | 2 min read Analysis of 10 of the top OTT platforms showed the average price in the US going up 14% last year, while ad-based plans reduced the cost by 42%. Battle for the American Couch Potato Report Revenue from over-the-top TV service subscriptions increased 18% in 2024, Convergence Research found in its latest “Battle for the American Couch Potato” report, reaching $69.5 billion.

STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

23. 3. 2025 | 3 min read New data from Antenna shows that streaming services are winning back customers who formerly canceled at a higher rate.

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 | 2 min read Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another.

STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS

14. 3. 2025 | 2 min read A new study of 5,000 US subscribers has found they’re finding new ways to save money through bundling.

PRIMA+ VIDEO LIBRARY UNDERGOES A FACELIFT, RESPONDS TO ONEPLAY

12. 3. 2025 | 1 min read The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs.

STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 | 11 min read The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year's price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term customers. It is therefore increasingly important for users to actively manage their subscriptions, which can save them thousands of crowns a year. The Diary's overview can help with platform selection. Oneplay The largest Czech streaming platform Voyo is closing together with another giant, O2 TV. However, a joint project called Oneplay will be created. The new product will be available in the Czech Republic from March 10 and will offer four subscription options. The basic one called Komfort costs CZK 199 per month and will offer over two thousand movies and 55 TV channels. Viewing is limited to one device.

5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS

24. 2. 2025 | 3 min read Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

20. 2. 2025 | 4 min read Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here's an overview of them.

THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES

17. 2. 2025 | 5 min read Speakers at egta Online Talk entitled Advertising in the Age of Giants: Protect Your Brand, Support Democracy discussed how the TV industry can best contribute to a safe media landscape and uphold responsible advertising.

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 | 2 min read Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as "viewed."