NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

20. 2. 2024 | 3 min read How to engage viewers who don't watch traditional TV? Advertising directly in the Smart TV operating system can be the solution.

USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

13. 2. 2024 | 2 min read According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year.

TV VIEWERS FAVOR SHOWS WITH DIVERSE CASTS AND AUTHENTIC STORYLINES

10. 2. 2024 | 8 min read The rapidly changing entertainment industry has had two work stoppages in three years — the pandemic and the WGA and SAG-AFTRA strikes — and continues to grapple with an “existential crisis” of inclusion that has been decades in the making. How will Hollywood adapt so that it can move forward? Now that the strikes are over, what’s next? “If we fail to adapt, we fail to move forward.” John Wooden