WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

7. 5. 2026 | 5 min read Technological evolution often brings with it a number of paradoxes. Streaming services, which originally assumed that viewers would watch digital entertainment primarily on a large screen, are now beginning to experiment with mobile formats, including within the CTV landscape.

PPF IS BUILDING A MEDIA ECOSYSTEM. ONEPLAY IS OUTPACEING GLOBAL STREAMING PLATFORMS AND SETTING THE STANDARD FOR EXPANSION

29. 4. 2026 | 5 min read PPF Group is developing a strategy for interconnected media and telecommunications platforms. The Oneplay streaming service serves as a model for other markets in Central and Eastern Europe, explained Didier Stoessel, co-CEO of PPF Group, at the Shifts conference.

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

27. 4. 2026 | 2 min read tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment.

VAB: PREMIUM STREAMERS OUTPERFORM YOUTUBE IN ADVERTISING EFFECTIVENESS

21. 4. 2026 | 5 min read The Video Advertising Bureau said premium CTV platforms outperform YouTube in co-viewing, attention and session length, citing a year-long study of 22 services. Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and 18 minutes, 49 percent longer than YouTube. The report argues premium CTV impressions generate stronger presence, sustained attention and overall advertising efficiency for marketers. The Video Advertising Bureau (VAB) has commissioned a study that encourages brands and marketers to re-think their approach to buying advertising against YouTube over premium media experiences like network-owned streaming platforms.

STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV

14. 4. 2026 | 3 min read Parks Associates reports that 33% of subs said they liked the idea of having their content aggregated into one place.

FAST AND THE NEW LINEAR TV: HOW FREE STREAMING CHANNELS ARE REWRITING THE RULES OF TELEVISION

12. 4. 2026 | 16 min read Imagine a television channel that needs no cable operator, charges no subscription fee, and yet still generates billions of dollars in advertising revenue. That is precisely how FAST, or Free Ad-Supported Streaming TV, works. It is one of the fastest-growing segments of the media industry and, at the same time, one of the most interesting answers to a question now being asked by broadcasters, advertisers and viewers alike: what comes after linear television?

DELOITTE: 73% OF SUBS ARE `FRUSTRATED’ WITH SVOD PRICE HIKES

25. 3. 2026 | 6 min read 41% have ended a subscription in the last six months; 61% say they would cancel their favorite service if monthly prices increased by $5.

STUDY USA: STREAMERS STRUGGLE TO DIFFERENTIATE THEMSELVES WITH ORIGINAL PROGRAMMING

24. 3. 2026 | 4 min read YouTube is gaining ground with audiences as a `TV network’ rather than simply being a creator platform, according to Hub

BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

20. 3. 2026 | 10 min read The advertising world is at an inflection point. Over the past few years, consumers have shifted to streaming media in record numbers, reshaping how they discover, engage with, and ultimately buy from brands.

SURVEY REVEALS STREAMERS’ DOMINANCE OVER MEDIA SPORTS RIGHTS

16. 3. 2026 | 2 min read Report says driving factors are streaming's 'global reach' and data collection.

STUDY MEDIAVISION: US STREAMERS TAKE 75% OF EUROPE’S ONLINE VIEWING, SAYS MEDIAVISION

11. 3. 2026 | 2 min read US streaming services now account for around three quarters of online video viewing across Europe, underlining the scale of the challenge facing local platforms as audiences continue to shift online.

BASIC CABLE MIGHT NOT BE AS DEAD AS IT SEEMS

4. 3. 2026 | 4 min read TV companies are increasingly using their broadcast networks as primary promotional platforms to push viewership on their co-owned streaming services.

PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES

11. 2. 2026 | 3 min read The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020.

STREAMING VIDEO ADS HOLD ATTENTION FAR BETTER THAN TV

30. 1. 2026 | 4 min read The Video Futures Collective and Amplified have published findings from a market-wide study that measured attentive viewing of advertising on streaming video platforms in Australia.

STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

27. 1. 2026 | 2 min read In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates

AI AND VIDEO SEARCH: CHATBOTS CAN FIND STREAMING PLATFORMS BUT STRUGGLE WITH DEEP LINKS TO SHOWS, STUDY SAYS

6. 1. 2026 | 7 min read The number of people using traditional search engines is declining. Many are now turning to AI chatbots when searching for movies, series, and other streamed content. However, there is a problem. According to a study by veed analytics , the actual effectiveness of chatbots for video content search is still limited. How did testing across streaming services, countries, and chatbots turn out?

AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

15. 12. 2025 | 1 min read Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis.

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

19. 11. 2025 | 2 min read Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index.