TV ratings measurement celebrates its 25th anniversary this year.
According to ATO-Nielsen Admosphere’s TV viewership data, Czech TV viewership grew significantly between 2020 and 2021. The events surrounding the pandemic and the anti-virus measures themselves have led to an increased interest in news and children’s programmes in particular. At the same time, viewers have started to make more use of the possibility of rewatching programmes and other new technologies.
In ScreenVoice magazine, we look back at how measurement practices have changed over the past decades and what the near future holds in this regard. And in the selection of inspiring articles in the “Read about the topic” section, you will find those that relate to measurement on the Czech market and trends in this area from around the world.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
TELEVISION AUDIENCE MEASUREMENT IS PASSING INTO CZECH HANDS, WITH ATO AND ADMOSPHERE COLLECTIVE TAKING OVER
25. 8. 2026Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is…
PRIMA SPORT WILL NOT BE INCLUDED IN TV AUDIENCE MEASUREMENTS FOR THE TIME BEING; IT WILL SELL ADVERTISING ON A BLOCK BASIS
17. 8. 2026The new sports channel, Prima sport, will not be included in the electronic TV audience measurement…
INADEQUATE MEASUREMENT IS HOLDING BACK INVESTMENT IN DIGITAL ADVERTISING
16. 8. 2026According to a survey by e-Marketer and AppsFlyer, inadequate measurement of digital channel performance may be…
NIELSEN PREPARES ANOTHER MAJOR SHAKE-UP IN SPORTS TV RATINGS
5. 7. 2026Nielsen is making another big shift in its audience measurement, this time with how it counts…
FORGET ABOUT IMPRESSIONS. MEASURE WHAT YOUR COMMUNICATION ACTUALLY ACHIEVES
10. 6. 2026At the Communication Summit, Katie Delahaye Paine argued that media mentions, impressions and reach no longer…
DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA
3. 6. 2026At Digimedia 2026, TV Nova said Oneplay is preparing a lower-priced ad-supported package and plans to…
NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER
28. 5. 2026TV Nova will require pay-TV operators to block ad-skipping on Nova Group catch-up channels from 16…
CZECH CONTENT ACCOUNTS FOR A THIRD OF THE TELEVISION PROGRAMME LINE-UP, BUT ACCOUNTS FOR THE MAJORITY OF VIEWING FIGURES
26. 5. 2026Czech and Czechoslovak programmes made up 31 per cent of surveyed TV schedules in 2025 but…
THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (1/2)
24. 4. 2026In late 2024, ThinkTV New Zealand, under the leadership of Jacqueline Freeman, GM Communications, undertook a…
OMNICONNECT: WITHOUT THE RIGHT METRICS, YOU CAN’T MANAGE MARKETING TODAY
30. 3. 2026This year’s OmniConnect conference demonstrated that well-defined metrics are key to marketing management, brand growth and…
TV WAS ALWAYS PERFORMANCE. WE JUST FORGOT HOW TO PROVE IT
27. 3. 2026Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth…
AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026
22. 3. 2026Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is…