THEME OF THE MONTH: TV MEASUREMENT

TV ratings measurement celebrates its 25th anniversary this year.

According to ATO-Nielsen Admosphere’s TV viewership data, Czech TV viewership grew significantly between 2020 and 2021. The events surrounding the pandemic and the anti-virus measures themselves have led to an increased interest in news and children’s programmes in particular. At the same time, viewers have started to make more use of the possibility of rewatching programmes and other new technologies.

In ScreenVoice magazine, we look back at how measurement practices have changed over the past decades and what the near future holds in this regard. And in the selection of inspiring articles in the “Read about the topic” section, you will find those that relate to measurement on the Czech market and trends in this area from around the world.

MORE ARTICLES ABOUT THIS TOPIC

MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE

17. 6. 2024

New Industry Charter outlines the collective ambition and joint commitments of multiplatform TV & audio businesses worldwide. egta, the international trade body for multiplatform TV and audio businesses, proudly announces the launch of its Industry Charter, marking a significant milestone in its 50-year history. Unanimously adopted by over 180 companies across more than 40 markets,… Continue reading THEME OF THE MONTH: TV MEASUREMENT

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024

The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO. TV viewing in the Czech Republic in 2023 reached an average daily value of 3 hours and 19 minutes in the target group of people 4+. This… Continue reading THEME OF THE MONTH: TV MEASUREMENT

THE BIG SCREEN HAS AN UNDENIABLE CHARM FOR VIEWERS

14. 4. 2024

The numbers are clear. The undefeated queen of home entertainment is still television. Modern technology may be exciting, but it hasn't dethroned television. Why? Read our summary to find out what aces today's TV has up its sleeve.

TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY

12. 4. 2024

The findings of Altman Solon’s 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising.… Continue reading THEME OF THE MONTH: TV MEASUREMENT

WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES

22. 12. 2023

Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research. The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers and agencies struggle… Continue reading THEME OF THE MONTH: TV MEASUREMENT

PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS

7. 11. 2023

The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October. The Prima TV group achieved an aggregate share of 28.89% in October and remained the strongest group in the wider 15+ audience group in all-day viewing. It improved by 0.79 percentage points year-on-year. Czech Television and… Continue reading THEME OF THE MONTH: TV MEASUREMENT

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

1. 11. 2023

The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen’s continuous research shows, one quarter of Czech TV households are familiar with the red button. In its regular issue of the week, atmedia showed a trend of increasing number of red button users. Source: atmedia.cz

PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH

14. 7. 2023

The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027. The volume of addressable TV advertising is set to increase by more than 50 percent globally by 2027 and account for 40… Continue reading THEME OF THE MONTH: TV MEASUREMENT

CZECH COMMERCIAL STATIONS GREW IN THE LAST HALF-YEAR, THE HIGHEST SHARE FOR CZECH TELEVISION

13. 7. 2023

In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly. Czech Television stations recorded a cumulative share of 30,10 % in the total daily audience target group over the… Continue reading THEME OF THE MONTH: TV MEASUREMENT

ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS

28. 6. 2023

Czechs aged 15-69 spend watching four percent of the total time on documentaries. Czech TV viewers have a choice of around 20 documentary channels, most of which are offered by pay-TV operators. These include Animal Planet, Discovery Channel, History Channel, National Geographic and Viasat Nature. However, only six of the twenty documentary stations are involved… Continue reading THEME OF THE MONTH: TV MEASUREMENT

TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW

5. 6. 2023

Czech Television’s stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age. Czech Television stations also had the highest share of the TV market in May. Cumulatively, they reached 30.47% in the all-day broadcasting in the over-15 age… Continue reading THEME OF THE MONTH: TV MEASUREMENT

CO-VIEWING HELPS BOOST STREAMING REACH

12. 4. 2023

A new report from TVision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming. The study, which was conducted using data from TVision’s proprietary software to measure persons-based viewing, showed that Premion was able to achieve a 19% boost over CTV norms based on a metric called VPVH (views per viewable… Continue reading THEME OF THE MONTH: TV MEASUREMENT

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