This year, HbbTV hybrid broadcasting celebrates ten years since the phenomenon appeared on the Czech market. Since then, HbbTV has come a long way and has become an essential part of the modern TV world. The HbbTV platform combines the best of TV and the Internet and is rightly one of the most popular technologies that enable viewers to enjoy an even greater viewing experience. The world beyond the red button opens the gateway to more content on the big screen.
The popularity of this digital technology is evidenced by the fact that the number of HbbTV viewers continues to grow year on year. But HbbTV also offers many benefits for advertisers. More effective targeting and better ad campaign reach in the form of Max reach extends the reach of a TV campaign to those devices that have not seen the TV spot. With this information, the red HbbTV button only targets specific devices according to this condition.
That’s why this month’s ScreenVoice magazine features a new article dedicated specifically to HbbTV and the innovative ad formats made possible by this platform. In the selection of inspiring articles in the “Read about the topic” section, you will find those about HbbTV on the Czech market and around the world.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025
30. 6. 2025The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the Call for Speakers for the 13th HbbTV Symposium and Awards 2025. The annual key summit of the connected TV industry… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025
23. 6. 2025The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is pleased to invite industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey. Co-hosted with TVekstra, a leading Turkish… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY
10. 6. 2025The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
IPTV VERSUS SATELLITE DISTRIBUTION
6. 4. 2025Media content distribution is undergoing a dynamic transformation. We stand at a crossroads where the flexibility of IP networks competes with the proven reach of satellites. The rise of Internet Protocol (IP) as a distribution path is unquestionable and is changing the game in the media industry. It is driven primarily by the explosion of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
PETR HATLAPATKA: CTV ADVERTISING IS GROWING IN REACH AND PRICE
31. 3. 2025Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising. Quality of content, more accurate targeting and a safe advertising environment are key factors that play an increasing role in the decision to buy video advertising. One of the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV REACHES 100 MILLION HOMES IN EUROPE
27. 3. 2025At least one TV set capable of supporting the HbbTV standard is available in 100 million European homes. The HbbTV Association announced the milestone Thursday, based on market estimates by research company Dataxis. It’s anticipated the number of HbbTV households will continue to rise, reaching 108 million by the end of 2025, up from 97… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
HBBTV ASSOCIATION ANNOUNCES DATE FOR HBBTV 2025 SYMPOSIUM
16. 3. 2025The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers. Targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, the event will provide exclusive,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT
13. 1. 2025Jacobs Douwe Egberts, a leading coffee producer, in partnership with Prima TV and Kinet, is bringing a new twist to TV advertising. It was the first in the Czech Republic to use branding games in the HbbTV environment. It has also actively involved its Jacobs brand in the game and will reward successful players. The… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET
9. 12. 2024Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested. The CTV phenomenon is also taking hold in the Czech advertising market. Despite the strong position of linear TV advertising, there is… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS
6. 12. 2024It’s been a problem for years – angry sports fans who can’t watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters. A problem faced by virtually all major operators within their infrastructure, but not only those – the high interest… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION
1. 12. 2024The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services. The “new” application, which is also available in some variation in the HbbTV menu of the channels of the Prima media group, has one goal –… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS
NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET
26. 11. 2024Internet has become the dominant source for watching video content and television. It is already significantly ahead not only of cable, but also of terrestrial viewing. The habits of the younger generation show that the trend of online television will grow stronger, according to research from NMS Market Research. A total of 70 per cent… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS