THEME OF THE MONTH: INNOVATIVE TV FORMATS

This year, HbbTV hybrid broadcasting celebrates ten years since the phenomenon appeared on the Czech market. Since then, HbbTV has come a long way and has become an essential part of the modern TV world. The HbbTV platform combines the best of TV and the Internet and is rightly one of the most popular technologies that enable viewers to enjoy an even greater viewing experience. The world beyond the red button opens the gateway to more content on the big screen.

The popularity of this digital technology is evidenced by the fact that the number of HbbTV viewers continues to grow year on year. But HbbTV also offers many benefits for advertisers. More effective targeting and better ad campaign reach in the form of Max reach extends the reach of a TV campaign to those devices that have not seen the TV spot. With this information, the red HbbTV button only targets specific devices according to this condition.

That’s why this month’s ScreenVoice magazine features a new article dedicated specifically to HbbTV and the innovative ad formats made possible by this platform. In the selection of inspiring articles in the “Read about the topic” section, you will find those about HbbTV on the Czech market and around the world.

MORE ARTICLES ABOUT THIS TOPIC

HBBTV SYMPOSIUM AND AWARDS 2024 CALL FOR SPEAKERS

4. 6. 2024

The 12th HbbTV Symposium and Awards on 14-15 November 2024 in London, UK will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), is inviting industry executives and experts to address the top-level audience as… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

27. 5. 2024

Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka. Since the beginning of May, Representation Media Club’s advertising space has expanded to include Canal+ content in video advertising. The video ad appears on the back of Canal+ Sport… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

21. 5. 2024

The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference. The future of TV signal distribution lies in convergence, where the reception of terrestrial broadcasting (DTT) and IPTV are intertwined. Miloš Mastník, CEO of… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

TN LIVE CELEBRATES ITS THIRD BIRTHDAY

29. 4. 2024

On May 3rd, the news platform TN Live will celebrate its third birthday. “When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

28. 4. 2024

In the rapidly evolving landscape of television and digital entertainment, European broadcasters are more and more using Hybrid Broadcast Broadband TV (HbbTV) to stay relevant and competitive. In fact, almost all retail TVs sold in Europe are HbbTV capable, and broadcasters are leveraging this to deliver enhanced content and improved monetisation across their viewer-base. Nevertheless,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

18. 4. 2024

TV stations using additional services based on the virtual red button have increased the freely available archive for one week. Instead of three days, the programmes of the free-to-air channels TV Noe, Óčko and Óčko Star are now available via HbbTV technology for one week. A richer TV archive is available through the TV programme,… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV SYMPOSIUM AND AWARDS 2024: CALL FOR SPONSORS

17. 4. 2024

The 12th HbbTV Symposium and Awards on 14th-15th November 2024 in London, UK will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), has compiled several attractive sponsorship packages. “There is already… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV: BREATHING LIFE TO BROADCAST TV

1. 4. 2024

In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

21. 3. 2024

The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ

19. 3. 2024

Lucie Oravčíková took over the management of Nova’s digital activities , including the voyo streaming service last year, from today’s Nova CEO Daniel Grunt. At the same time, she became head of digital at a sister TV group Markíza in Slovakia. Lucie Oravčíková has been in charge of Voyo and other digital activities of Nova… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

7. 3. 2024

“Thanks to HbbTV, viewers mainly watch their favourite series”, says Iva Dohnálková about the red button technology. Iva Dohnálková is in charge of HbbTV at Nova, which is better known in the Czech Republic as the “red button on the smart TV remote”. However, in an interview with Jakub Strýček, she revealed that the blue… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

25. 1. 2024

Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites. “We’re expanding the portfolio of services that we have been providing viewers through HbbTV,” says Katerina Srbová, HbbTV manager, Prima group. The app uses the… Continue reading THEME OF THE MONTH: INNOVATIVE TV FORMATS

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