NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES

12. 5. 2026 According to Óčko, the first Czech-Slovak version of the dating show Naked Attraction attracted more than 1.3 million viewers and exceeded 105 million views on social media.



CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

6. 5. 2026 The rankings in the television market remain unchanged. In April, Czech Television once again topped the ratings among viewers aged 15 and over, whilst Nova retained first place among younger viewer groups and during prime time.



FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

25. 2. 2026 Extended ATO measurement provided the first hard data on how watching broadcasts "outside the home" can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent.



SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT

16. 2. 2026 The first week of Olympic broadcasts on ČT sport has so far been dominated by speed skating, with ice hockey in third place.



MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS

9. 2. 2026 Biathlon competitions, snowboarding with Zuzana Maděrová's golden success, and speed skating were among the most watched programmes on Sunday. The snowboarding competition was watched by almost 1.5 million viewers over the age of 15. Metoděj Jílek's silver medal run was watched by over 1.2 million viewers. Among the evening programmes, another episode of the series Extraktoři was the most successful. On Sunday, ČT stations exceeded a half share of the audience.



THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES.

7. 2. 2026 The live broadcast of the opening ceremony of the 2026 Winter Olympics was watched by 1.2 million viewers over the age of 15 and 1.25 million viewers over the age of 4 on the Czech Television sports channel. It was the best result of the evening and also of the entire Friday. ČT stations recorded less than half of the audience share during prime time. The total reach of the opening ceremony was 2.5 million viewers. This is the most-watched opening ceremony since the Winter Olympics in Sochi.



CZECH TELEVISION OUTPERFORMED COMMERCIAL STATIONS IN JANUARY AND CONFIRMED ITS LEADERSHIP

5. 2. 2026 In January, Czech Television stations increased their share by three percentage points year-on-year and improved the most of all television groups in the overall results.



APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

20. 1. 2026 Apple remains at the top of the ranking of the world's most valuable brands. Nvidia has entered the top five, ranking among the world's five most valuable brands for the first time thanks to the boom in artificial intelligence.



THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations.



CHRISTMAS ADVERTISEMENT TEST: SEVERAL OF THEM DELIVERED THE ATMOSPHERE, BUT NOT ALL OF THEM HAD “THAT LITTLE EXTRA SOMETHING”.

18. 12. 2025 As is now tradition, we tested selected Christmas adverts. Coca-Cola defended its position as an expert, and Brit achieved the best result of all the Christmas adverts tested so far. An advert with AI elements from the Rohlík brand also performed interestingly in the test.



CZECH TV MAINTAINED ITS LEAD IN NOVEMBER, IMPROVED ITS PRIMA

10. 12. 2025 Czech Television remained narrowly in the lead in November, Prima improved and Nova maintained its lead in prime time and younger audience groups.



CNN PRIMA NEWS, ČT24 AND ÓČKO WERE ALSO THE FIRST TO GROW IN OCTOBER

10. 11. 2025 Czech Television maintained its highest share of the television market in the over-15 age group in October. The Nova Group won the 15-54 and 18-69 audience groups and prime time.



OČKO TRIPLED ITS PRIMETIME RATINGS THANKS TO NAKED DATING SHOW NAKED ATTRACTION

10. 11. 2025 The first five episodes of the domestic version of the format were not missed by 718,000 viewers over the age of 18.



STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time.



THE START OF NAKED ATTRACTION BROUGHT TV ÓČKO AN ABOVE AVERAGE SHARE

9. 10. 2025 On Wednesday evening, Óčko TV launched the domestic edition of the dating reality show Naked Attraction.



TV SEPTEMBER WAS WON BY NOVA, THE SHOW OF THE MONTH OCTOPUS

6. 10. 2025 In September, the Nova TV group recorded the highest audience shares in all critical audience groups.



ELECTIONS ON ČT, CNN PRIMA NEWS AND TV NOVA REACHED OVER THREE MILLION PEOPLE

5. 10. 2025 Saturday's election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15.



CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH

6. 8. 2025 The first month of summer vacation saw Czech Television take the lead in television ratings among the broader audience group aged 15 and older. However, commercial broadcasters strengthened their position year-on-year, especially the Nova group.