USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

25. 6. 2021 | 3 min read Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports

PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR

22. 6. 2021 | 8 min read Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest popularity among viewers. They attracted over a million of viewers. Prima will celebrate its birthday by a fairytale (Zakleté pírko) premiering on TV, and viewers were given a new channel, Prima STAR, this week offering the best shows shot by Prima over the 28 years. “We are very happy that our production is still popular with our viewers. The most popular shows include the TV series Slunečná together with new episodes of Polda and a new series Einstein – Případy nesnesitelného génia. All of the three TV series have attracted over a million of viewers,“ says Marek Singer, CEO of Prima Group, and adds that Prima TV has prepared a busy schedule for the ‘star autumn’ after the summer holidays.

PANDEMIC HAS CHANGED VIEWING BEHAVIOUR

11. 6. 2021 | 3 min read The content landscape has changed dramatically as a result of the global pandemic.

TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL

11. 6. 2021 | 21 min read Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years.

STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER

4. 6. 2021 | 13 min read How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow:

AS STREAMING WARS RAGE ON, DON’T SLEEP ON LINEAR TV

26. 5. 2021 | 5 min read You’ve seen the headlines:

PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

24. 5. 2021 | 7 min read TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club.

TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM

14. 5. 2021 | 3 min read The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected going forward by all of us going outside, maskless and fearless, empowered by being vaccinated and knowing one in two adults (roughly) are, too.

I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS

3. 5. 2021 | 11 min read It has been a year since the new CNN Prima News brand was presented in the Czech TV market. “We must always be prepared for everything,” says Pavel Štrunc, Editor-in-Chief of CNN Prima News.

PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR

2. 5. 2021 | 13 min read We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is up to 7.7 million people now,” he says.

CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH

28. 4. 2021 | 5 min read A year has passed since the start of CNN Prima NEWS on 3 May 2020. This year, the news multiplatform is growing in all key indicators: number of real users of the new website, TV ratings and the total reach.

WHY TV ADS ARE STILL KING

27. 4. 2021 | 6 min read Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander.

VIEWING COMES BACK TO THE LIVING ROOM

29. 3. 2021 | 3 min read In a clear indication of the lay of land in today’s TV industry, research from advertising technology platform provider FreeWheel has found that after a decade of change, and as people’s consumption of media has fragmented across devices over the past ten years, many have returned to the living room to watch connected TV (CTV).

TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR

25. 2. 2021 | 3 min read Hungarians spend most of their time before the TV screen out of all viewers in Central Europe, the highest increase in the rating was seen in the Czech Republic and Slovakia.

WHY NOW IS A GOOD MOMENT FOR BRANDS TO ADVERTISE ON TV

24. 4. 2020 | 3 min read Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. He has a long list of reasons why brand activity now, rather than later, will pay handsome dividends.

THE VALUE OF TV IN THE TIME OF CORONAVIRUS

26. 3. 2020 | 5 min read TV advertising has an important role to play in keeping commerce going through the coronavirus crisis.

5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS

25. 3. 2020 | 5 min read What has changed in how people consume media, and what does it mean for advertisers?

ATO: TV RATING HAS INCREASED BY 45 MINUTES PER DAY

20. 3. 2020 | 3 min read Time spent in front of a TV screen has increased on average by 45 minutes per day, TV news rating has even doubled.