REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES
23. 3. 2023 According to AKA research, reduced communication budgets lead to a long-term decline in sales. Reduced marketing budgets during the crisis have a negative impact on sales in subsequent years. A survey by Behavio Research for the Association of Communication Agencies (AKA) shows that 4 out of 5 brands that have cut marketing budgets in the… Continue reading REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES Více informací
HOW THE POWER OF MUSIC DRIVES EMOTION, RETENTION IN AD SPOTS
16. 3. 2023 We all know the drill, and we’re all guilty as charged: The commercials come on and the phones come out. Now, more than ever (other than the Super Bowl), there is little to no incentive for viewers to pay attention to ads, be they on live TV, streaming or FAST channels. A 2022 study published… Continue reading HOW THE POWER OF MUSIC DRIVES EMOTION, RETENTION IN AD SPOTS Více informací
BRAND-BUILDING ADS BOOST SHORT-TERM SALES, AND NOW YOU CAN PROVE IT
14. 3. 2023 Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both. Everyone in marketing has heard about The Long and the Short of It (TLATSOI) and its authors Peter Field and Les Binet. But, as their grand theory reaches… Continue reading BRAND-BUILDING ADS BOOST SHORT-TERM SALES, AND NOW YOU CAN PROVE IT Více informací
STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?
12. 3. 2023 Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to… Continue reading STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022? Více informací
GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES
8. 3. 2023 Nut and health food brand Grizly is extending its communication from the e-commerce environment to ATL with the new brand campaign “Everyone can have a Grizly”. The new campaign, with strategy from agency Darwin & the Machines, is designed to build Grizly as a brand of affordable premium products. It builds on the brand’s long-standing… Continue reading GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES Více informací
BRANDS CAN BE A FORCE FOR GOOD
2. 3. 2023 Most consumers believe business can be a force for good, with 80% agreeing that brands can make money and support good causes at the same time, according to research from Ipsos. Further, almost two-thirds say they try to buy products from brands that act responsibly, even if it costs more. These are among the findings… Continue reading BRANDS CAN BE A FORCE FOR GOOD Více informací
SHOCK THERAPY ADVERTISING. WHEN DID IT WORK AND WHEN DID THE CREATIVES GO TOO FAR?
2. 3. 2023 Attention is a concept that is used in the marketing world today and every day. The ability to capture the viewer's attention is the cornerstone of success if you want to build a brand and stay ahead of the competition. One way to grab attention is to shock. Více informací
THE GREATS OF TELEVISION ADVERTISING OR HOW LEGENDS MADE AND BROKE THE RULES
28. 2. 2023 Many factors influence the world of television advertising. Whether it is the evolution of society, the era, technological possibilities or the specific mentality of consumers in different countries, the human factor is also inevitable. The way in which media promotion is done is also influenced by the creators. In a series of articles about well-known… Continue reading THE GREATS OF TELEVISION ADVERTISING OR HOW LEGENDS MADE AND BROKE THE RULES Více informací
CHANGING CHANNELS ON TV ADVERTISING
26. 2. 2023 Storytelling on television has been a key aspect of entertaining and engaging audiences for decades. From the late ’70s, television has become a staple with South African audiences, from bunny-ears, decoders to dishes, and streaming devices. Dallas, The Fresh Prince of Bel-Air, Live Sport, Noot Vir Noot, Surf Show Pick A Box and the on-set… Continue reading CHANGING CHANNELS ON TV ADVERTISING Více informací
THE BIGGEST STAR OF SUPER BOWL LVII COMMERCIALS? NOSTALGIA.
21. 2. 2023 Although a range of companies are advertising their wares during Super Bowl LVII, a common theme runs through many of the spots: nostalgia. Many of this year’s crop of Super Bowl ads are playing it safe, tapping cultural references from the 1970s, ’80s and ’90s. For example, tennis champion Serena Williams stars in a Michelob… Continue reading THE BIGGEST STAR OF SUPER BOWL LVII COMMERCIALS? NOSTALGIA. Více informací
STUDY HOLDS UP A MIRROR TO VIDEO AD CREATIVE’S LACK OF DIVERSITY & BACKWARDS MOVEMENT
20. 2. 2023 Video advertising in North America is more ‘pale and male’ than it has been since 2019, according to new analysis of 1m ads by global media delivery platform Extreme Reach. Melinda McLaughlin, the company’s CMO, shares how the analysis was done, what it means, and what happens next. Extreme Reach recently published research showing that… Continue reading STUDY HOLDS UP A MIRROR TO VIDEO AD CREATIVE’S LACK OF DIVERSITY & BACKWARDS MOVEMENT Více informací
VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE
14. 2. 2023 Valentine’s Day provides an opportunity for brand building, even segments without a hint of romance have a chance, writes Kateřina Nejedlá of Mindsquared. Only 43 per cent of the Czech population celebrates Valentine’s Day on 14 February, especially those aged 18 to 35. On average, Mother’s Day is more popular, for example, and despite its… Continue reading VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE Více informací
SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS
13. 2. 2023 The Kansas City Chiefs weren’t the only winners at this year’s Super Bowl, with several advertisers scoring top ratings for their commercials during Sunday night’s game. Among the best-ranked ads were those from Google Pixel, T-Mobile, Kia and PopCorners, according to Northwestern University’s Kellogg School of Management, which each year grades commercials in its Super… Continue reading SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS Více informací
SUPER BOWL HAS ONCE AGAIN RULED WITH ITS ADVERTISING
12. 2. 2023 Once again, brands didn’t skimp on spots for the year’s advertising show. Check out a selection of the best. The Super Bowl is perhaps the one TV event to which, in the eyes of viewers, commercials simply belong. Brand have a chance to reach not only the more than 100 million viewers who watch the… Continue reading SUPER BOWL HAS ONCE AGAIN RULED WITH ITS ADVERTISING Více informací
SUPER BOWL COMMERCIALS—WHAT THE PUBLIC WANTS AND DOESN’T WANT IN THE ADS
11. 2. 2023 Bad news for Rihanna: Her halftime show in Sunday’s Super Bowl is only the third-most anticipated part of the festivities. According to a new Harris Poll survey, 82% of those who plan to watch the Big Game said that they are excited about the contest itself, 76% said they are looking forward to the ads… Continue reading SUPER BOWL COMMERCIALS—WHAT THE PUBLIC WANTS AND DOESN’T WANT IN THE ADS Více informací
5 TRENDS TO WATCH AT THE 2023 SUPER BOWL
9. 2. 2023 Beer, betting and big brands—top trends to watch that could define Super Bowl LVII. With Super Bowl LVII just one month away, the flow of brands announcing their stakes in the Big Game is well underway. But what will define 2023’s marketing faceoff is yet to be determined—perhaps it’s the fast reversal from 2022’s “Crypto Bowl” nickname,… Continue reading 5 TRENDS TO WATCH AT THE 2023 SUPER BOWL Více informací
ABOUT THREE-QUARTERS OF PEOPLE WHO PLAN TO WATCH THE SUPER BOWL SAID THEY’RE EXCITED FOR THE ADS, RESEARCH SAYS
6. 2. 2023 A survey of 1,050 US adults recently conducted by Marketing Brew and Harris Poll suggests that viewership could be on track to continue an upward trajectory (last year, the game drew an average of 112 million viewers, a five-year high). What’s more, it found that potential viewers are almost as excited for the ads as… Continue reading ABOUT THREE-QUARTERS OF PEOPLE WHO PLAN TO WATCH THE SUPER BOWL SAID THEY’RE EXCITED FOR THE ADS, RESEARCH SAYS Více informací
WHAT’S THE MOST EFFECTIVE IN-STREAM AD FORMAT?
5. 2. 2023 Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads. That is the question. The brazilian researchers wanted to know what was the most effective form of in-stream video advertising. They devised an experiment to test whether an ad’s position (either pre-roll or mid-roll) and whether or not it could be skipped,… Continue reading WHAT’S THE MOST EFFECTIVE IN-STREAM AD FORMAT? Více informací
