TRENDS FOR 2025 BY KANTAR: FROM “WOKE” BRANDS TO “TOTAL” VIDEO
6. 11. 2024 The top 10 trends that will influence marketing in the next year and beyond have been presented by Kantar. It addresses the limits of innovation, generative AI and the demands of retail media. Kantar’s Marketing Trends 2025 report, which is based on both attitudinal research and behavioural data, is designed to help marketers navigate an… Continue reading TRENDS FOR 2025 BY KANTAR: FROM “WOKE” BRANDS TO “TOTAL” VIDEO
COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN
5. 11. 2024 Coca-Cola continues its “The World Needs More Santas” campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland. Coca-Cola is once again celebrating the Christmas spirit of generosity and kindness this year. As part… Continue reading COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN
TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL
17. 10. 2024 It was 1984 when the Transformers brand was born, founded by American toy manufacturer Hasbro and Japanese brand Takara Tomy. The battle between the Autobots and the Decepticons was about to begin – in comics, innovative toys, films, and various TV shows. Even in TV advertising. Today, Transformers have millions of fans. What is behind… Continue reading TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL
BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE
11. 10. 2024 Even the things we can’t quantify can be important for building brands, according to keynote speaker John Hegarty at this year’s Brand Management Conference. “Married to Creativity” was the subtitle of this year’s 10th annual Brand Management conference, which aims to bring different perspectives on the importance of brand building to business growth. It took… Continue reading BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE
PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET
7. 10. 2024 This year, the prestigious Superbrands awards, which are given to the best brands on the Czech market, were awarded again in Prague’s Slovanský dom. Only brands with exceptional quality and customer trust can win these awards. Among this year’s winners is Prima TV, which has won the title for the ninth time. Brands cannot enter… Continue reading PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET
T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST
18. 9. 2024 Brand Finance has compiled this year’s rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand. For the second year in a row, Deutsche Telekom (T-Mobile) retained the top spot in the TOP 500 Most Valuable European Brands rankings compiled by Brand Finance. Its brand value increased by 13%… Continue reading T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST
JINGLE IS STILL ONE OF THE BRAND’S STRONGEST ASSETS
13. 9. 2024 It’s not just the logo that’s a brand’s differentiating asset, the jingle is still one of its strongest, according to new research. I’m sure you know the sounds. Like the ones firmly associated with the McDonald’s brand or the few tones announcing the acceptance of a Mastercard payment. Audio branding, an acoustic logo or a… Continue reading JINGLE IS STILL ONE OF THE BRAND’S STRONGEST ASSETS
NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE
10. 9. 2024 Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category. NADA Research combined information from National Data with Nielsen advertising monitoring data to analyse the Betting and Lotteries market category. In doing so, it combined the list prices of advertising space for the TOP… Continue reading NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE
ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM
30. 8. 2024 In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately. In the early 1930s, advertisements were… Continue reading ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM
SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!
12. 8. 2024 ScreenVoice, exclusively in collaboration with GroupM and their data source mPanel, brings you an article about the hidden connections that put TV viewers and their habits in an unexpected light. This time, look forward to interesting facts about travelers and vacationers.
UNDER THE FIVE OLYMPIC RINGS. GAME-CHANGING TV ADS
9. 8. 2024 Olympic history is full of memorable TV commercials. What do some of the most memorable ones look like?
INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS
7. 8. 2024 Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the 2024 winners. What it’s about The report, which is available exclusively to WARC subscribers, analyses the entries and has insights into the jury’s deliberations to provide a commentary on the… Continue reading INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS
WITH TV EVOLVING, WHAT GOES INTO A REMARKABLE AD TODAY?
7. 8. 2024 TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one. In our high-speed digital world, traditional TV has struggled to compete against other media channels to capture and retain the attention of consumers. However, when it comes… Continue reading WITH TV EVOLVING, WHAT GOES INTO A REMARKABLE AD TODAY?
THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY
6. 8. 2024 It is not easy to create an advertisement that gets people up from their chairs, makes them head to the nearest travel agency and book a trip, or keeps them glued to their laptops where they spend hours looking for accommodation and trips in the advertised destination. The ability to stand out amongst a plethora… Continue reading THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY
THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING
31. 7. 2024 Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical insights into how… Continue reading THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING
SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION
25. 7. 2024 Simply Fresh summer campaign includes the bagel and sandwich brand’s first ever spots created with WMC Grey. A major summer campaign for Orkla Foods’ bagel and sandwich brand Simply Fresh is running until August, coupled with a consumer competition to win a stylish Fiat 500 or vouchers for sportswear from Kilpi. For the first time… Continue reading SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION
A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND
24. 7. 2024 Not only athletes deserve to stand on the winners’ podium. Making an Olympic ad that catches the eye, is memorable, and generates amazing sales results is also worth a medal, at least an imaginary one. “Go for gold with advertising that has a passion for sport, entertains and inspires audiences, and draws attention to your… Continue reading A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND
ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY
23. 7. 2024 If Alfons Mucha had been born into the present day as a creative, media agencies would probably have fought over him. After all, even in his time he worked for the most important brands and promoted a variety of products, such as biscuits, champagne, instant soups, rum, chocolate, bicycles, or cigarette papers. Even today, he… Continue reading ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY
