UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV
21. 3. 2023 Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%. Summary Last year, viewers in the UK spent 17.1 minutes watching video ads per day. Broadcasters accounted for over 80%… Continue reading UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV Více informací
TV NOVA HAS BEEN BROADCASTING FOR 29 YEARS. HOW WILL IT CELEBRATE?
3. 2. 2023 TV Nova celebrates its 29th birthday. On Friday, 4 February 1994 at 7pm, the first commercial television in the Czech Republic started broadcasting live from the National Museum. The name of the new station – Nova – was chosen from thousands of suggestions and ideas sent in by viewers. Soon after its launch, TV Nova… Continue reading TV NOVA HAS BEEN BROADCASTING FOR 29 YEARS. HOW WILL IT CELEBRATE? Více informací
ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET
2. 2. 2023 The number of households subscribing to some form of video-on-demand (SVOD) service continues to increase in the Czech Republic. Netflix still has the strongest position. The number of households that subscribe to a pay video-on-demand (SVOD) service is growing in the Czech market. According to ATO-Nielsen Admosphere’s introductory research available to MediaGuru.cz, 25% of Czech… Continue reading ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET Více informací
PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY
24. 1. 2023 The Prima television group will enter the field of pay video on demand (SVOD). From 8th February it will launch the Prima+ service, which will also bring original production Prima+ Originals. Prima Television Group unveiled its service in the field of pay video on demand (SVOD) called Prima+ at a press conference on Tuesday. Defining… Continue reading PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY Více informací
67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?
7. 1. 2023 While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving streaming landscape, with disjointed, uncurated and impersonal ad experiences. The question is: What’s holding up AVOD progress and why is the consumer experience still overlooked? This new study from… Continue reading 67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES? Více informací
ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY
23. 11. 2022 The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows. Shows on pay-per-view internet video channels (SVOD) such as Netflix and HBO Max were watched by 22% of people aged 16 and over in the… Continue reading ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY Více informací
MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING
23. 11. 2022 56% of users of paid VOD services would not stop using them even if they newly included advertising, research by Atmedia has shown. A majority of users of paid VOD services (56%) would not stop using them even if they newly included advertising. The Atmedia index results show that the vast majority of them made… Continue reading MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING Více informací
CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS
1. 11. 2022 Rising inflation and the expected more frugal behaviour of Czech customers should not have a negative impact on the Czech market of SVOD services, representatives of commercial TV stations estimated at Tuesday’s Czech Internet Forum conference. The Czech pay video content (SVOD) market should not be negatively affected by rising inflation and more frugal behaviour… Continue reading CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS Více informací
TV NOVA: OVER 400 THOUSAND PEOPLE SUBSCRIBE TO VOYO
19. 10. 2022 Pay video platform Voyo registers more than 400 thousand subscribers, according to the official announcement of the Nova TV group. Pay video platform Voyo registers more than 400 thousand subscribers in the Czech Republic and Slovakia, according to the official announcement of the Nova TV Group. On average, the subscribers spend more than 12 hours… Continue reading TV NOVA: OVER 400 THOUSAND PEOPLE SUBSCRIBE TO VOYO Více informací
CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS
12. 10. 2022 While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation. GapThe disconnect between how the industry views consumers’ media consumption and the reality is improving, but there are still some major gaps, particularly on… Continue reading CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS Více informací
AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS
13. 9. 2022 Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made. Since June, the Prima TV group has restricted the possibilities for skipping ads… Continue reading AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS Více informací
ESTIMATE: CONSUMPTION IN THE CZECH REPUBLIC WILL GROW TO ALMOST 4 BILLION BY 2027 CZK 4 BILLION BY 2020
8. 9. 2022 The Czech pay video-on-demand market is forecast to more than double by 2027, reaching just under CZK 3.8 billion. The volume of the Czech pay video-on-demand (SVOD) market could grow to CZK 152 million by 2027. The market for SVOD will reach USD 2.5 billion by 2020, i.e. approximately CZK 3.8 billion. This is according… Continue reading ESTIMATE: CONSUMPTION IN THE CZECH REPUBLIC WILL GROW TO ALMOST 4 BILLION BY 2027 CZK 4 BILLION BY 2020 Více informací
EXPERTS: PAY TV AND STREAMING TO CONVERGE
17. 8. 2022 Nearly one third of TV industry professionals expect traditional pay TV and streaming services to converge. As the media industry transforms, the TV business has seen unprecedented interest in the past two years. The overall picture is influenced by news media combined with savvy marketing and PR. But how do industry professionals see the changing… Continue reading EXPERTS: PAY TV AND STREAMING TO CONVERGE Více informací
„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL
10. 8. 2022 CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel… Continue reading „YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL Více informací
40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM
3. 8. 2022 40 % of Czechs aged 15 to 69 use at least one paid service to watch TV shows, series and movies. They have access to multiple services but do not always pay for all the platforms they use, for example because they use shared access from their friends. The data comes from the Altmedia Index… Continue reading 40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM Více informací
THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS
2. 8. 2022 After acquiring film studios or buying up sports rights, players in the VOD and TV market are rushing to animation studios, writes Erika Luzsicza. What’s moving the TV market at the moment? So far we’ve had movie studio acquisitions, sports rights buyouts, or increased interest in live streaming. Some of these trends have been revived… Continue reading THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS Více informací
THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN
1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect. Více informací
VOYO NOT PLANNING TO JOIN A PRICE WAR OR INTRODUCE ADS
3. 6. 2022 Paid video service Voyo will not participate in a price war with foreign VOD services, neither does it plan to introduce ads. It was announced at the Digimedia conference. Voyo will not join the price war with foreign video services entering the Czech market this year. Daniel Grunt, Head of Digital of Nova and CME, said… Continue reading VOYO NOT PLANNING TO JOIN A PRICE WAR OR INTRODUCE ADS Více informací
