TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY

12. 4. 2024 | 6 min read The findings of Altman Solon's 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising. Daniel Weinbaum shared key findings from the study in a webinar called Total Advertising Trends with Altman Solon in late February.

RESEARCH: SVODS STRUGGLE TO FIND IDENTITY WITH CONSUMERS

18. 3. 2024 | 2 min read As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options.

TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING

11. 3. 2024 | 2 min read As expected - TV Nova and rival Prima's series, which were primarily produced "exclusively" for SVOD platforms, will eventually appear in terrestrial broadcasting. The big stations are thus spreading the costs of production and inflating viewership numbers.

DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR

6. 3. 2024 | 4 min read The Czech Republic saw a 30% increase in subscriptions to video-on-demand (VOD) services last year. Netflix, Voyo, Disney+, Spotify and HBO Max were the most subscribed to. This is according to a study by Deloitte.

DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024

6. 3. 2024 | 8 min read SVOD has reached saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.

29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?

22. 2. 2024 | 4 min read The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation and the rising cost of living, only 10 percent of users have cancelled their subscriptions in the past year. Netflix, Voyo, Disney+, Spotify or HBO Max are the most common users.

KANTAR: U.S. STREAMING MARKET NEARS SATURATION

17. 2. 2024 | 5 min read 95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar.

USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

13. 2. 2024 | 2 min read According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year.

DANIEL GRUNT: THE DEMAND FOR ADVERTISING ON NOVA DID NOT DECREASE AFTER THE PRICE INCREASE, QUITE THE OPPOSITE

6. 2. 2024 | 2 min read Advertising in linear broadcasting will continue to account for more than half of the Nova Group's revenue in 2030, says TV Nova CEO Daniel Grunt in an interview published in the current issue of MAM 06/2024.

TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

29. 1. 2024 | 5 min read Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly.

MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS

20. 12. 2023 | 3 min read About 68% of millennials surveyed by the analytics firm said they have an ad-supported streaming subscription – more than any other generation.

DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029

6. 12. 2023 | 2 min read Netflix will continue to top SVOD competitors in subscribers in six years: In the race to grow the biggest subscription video-on-demand (SVOD) customer base before the start of the next decade, Netflix is the odds-on favorite, according to a newly released forecast from Digital TV Research.

ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

29. 11. 2023 | 3 min read At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple SVOD services at the same time, averaging two services per user. However, it is important to note that not everyone actually subscribes to all streaming services used.

HOW CAN TV ADVERTISING DRIVE GROWTH BEYOND ‘PERFORMANCE’ B2B MARKETING?

13. 11. 2023 | 5 min read We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised businesses through low-cost TV ads.

BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES

2. 11. 2023 | 22 min read Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.

STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD

25. 10. 2023 | 3 min read Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study.

DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS

12. 10. 2023 | 2 min read One in three people with streaming subscriptions are sharing their accounts with other households.

TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS

22. 9. 2023 | 5 min read TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023.