VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT
20. 4. 2022 Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number… Continue reading VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT
TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW
13. 4. 2022 Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years. Prima TV Group expects that the reach of linear TV in the Czech population will decline while online video consumption will grow. Prima’s CCO Vladimír Pořízek said that… Continue reading TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW
STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW
31. 3. 2022 Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at least one hour of TV per week. The data was… Continue reading STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW
STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?
29. 3. 2022 New Deloitte survey finds that the U.S. SVOD churn rate is 37% and that younger generations are increasingly embracing gaming, social media and user generated content NEW YORK— Amid the burgeoning debate about the metaverse and its prospects for dominating the media landscape, Deloitte’s Digital Media Trends survey found a number of signs that streaming… Continue reading STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?
THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT
25. 3. 2022 Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group’s offer from autumn 2021. TV Nova said it sees HbbTV as an ever-evolving technology… Continue reading THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT
STUDY CANADA: TV REACHES THE LARGEST AUDIENCES
21. 3. 2022 Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still strong today and the best place for marketers to invest their advertising dollars. SVODs supplement regular TV consumption Canadian audiences (2+) are watching less… Continue reading STUDY CANADA: TV REACHES THE LARGEST AUDIENCES
STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
2. 3. 2022 Even though the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content according to a study from Horowitz Research. The company’s State of Gen Z 2021 study was… Continue reading STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER
23. 2. 2022 IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this. IPTV operators consider it necessary to have a cross-market discussion about a possible change in… Continue reading OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER
GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027
22. 2. 2022 Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total. Over the next five years, the number of SVoD subscribers is expected to rise by 550 million. The report added that China and the US will together account for… Continue reading GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027
ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
15. 2. 2022 The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere. The opportunity to watch TV series previews on internet platforms was used by 9 % of the Czech internet population over 15 years old.… Continue reading ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS
10. 2. 2022 TransUnion says trend is favorable for advertisers: A new poll said that an important tipping point has been reached, with more Americans saying they’ve streamed TV or movies in the past month than watched cable and satellite TV. According to the survey, conducted by The Harris Poll for TransUnion, the credit agency that has gotten into the connected… Continue reading MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS
THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE
18. 1. 2022 Creative and media are finally getting back together. Just not in the way we imagined it would. In the last week of 2021, TikTok was confirmed as the biggest website on the planet, while Minecraft content on YouTube hit a trillion views. Online creators are building individual publishing powerhouses and vibrant communities in an explosion… Continue reading THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those ad dollars lies… Continue reading THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE
3. 1. 2022 Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past — the recent past. In late 2019, Disney+ and Apple TV launched — followed quickly by WarnerMedia’s HBO Max, NBCUniversal’s Peacock, ViacomCBS’ Paramount+, and Discovery’s discovery+. They dove headlong into the premium streaming space to… Continue reading DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE
2022 NEW YEAR’S PREDICTIONS FOR GAMING, TV, ADVERTISING AND DIGITAL MEDIA
31. 12. 2021 As we near the end of 2021 it is time to look back at my predictions for 2021 and see how I did. In 2020 I gave myself a B (3.25 out of 4) and you can read my 2020 predictions and self evaluation here. You can read my self-grading for 2021 for each prediction… Continue reading 2022 NEW YEAR’S PREDICTIONS FOR GAMING, TV, ADVERTISING AND DIGITAL MEDIA
MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL
30. 12. 2021 Ongoing efforts to impose a charge on online content, boosting the offering of content on demand or new thematic TV and radio stations. Here is the recapitulation of events in the media market in 2021. Ongoing efforts to impose a charge on online content, boosting the offering of content on demand, new thematic TV and… Continue reading MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL
CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
21. 12. 2021 Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment. But what exactly does Christmas mean to TV – and what does TV mean to Christmas? You might not be asking these questions, but we have answers nonetheless… Do we watch more TV at Christmas? TV is incredibly… Continue reading CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM
20. 12. 2021 Although more and more Czechs are using paid streaming services, not all people are actually paying for the content, notes Erika Luzsicza. The coronavirus pandemic and its associated lockdowns have taught Czechs to use streaming services. There were 1.3 million people over the age of 16 watching paid services like Netflix, HBO GO and others… Continue reading MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM
