SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING
27. 3. 2024 DirecTV survey found that 84% watch live sports with friends and family. In the runup to March Madness, DirecTV has released new sports viewership survey data that highlights the importance of social activities in the popularity of sports viewing. The survey from DirecTV Advertising and DirecTV for Business, which dives into the diverse habits, preferences,… Continue reading SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING
THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING
25. 2. 2024 Nielsen’s chief product officer talks about trends in NFL viewing. The Super Bowl continues to be one of the largest televised events of the year, but the way we tune in is rapidly shifting. Paramount+, which is streaming Super Bowl LVIII this year, is expecting to see record streaming numbers for the match between the… Continue reading THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING
IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD
22. 2. 2024 Dave Morgan reflects on how we currently view the world of television and total video. Two important headlines from MediaPost this week: “Total TV Viewing Hits 4-Year High In January” and “Linear TV ‘Down, Streaming ‘Flat To Slightly Up’: Analyst.” Let’s look at them one at a time. The first story reported the latest Nielsen… Continue reading IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD
PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS
7. 11. 2023 The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October. The Prima TV group achieved an aggregate share of 28.89% in October and remained the strongest group in the wider 15+ audience group in all-day viewing. It improved by 0.79 percentage points year-on-year. Czech Television and… Continue reading PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS
A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV
1. 11. 2023 The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen’s continuous research shows, one quarter of Czech TV households are familiar with the red button. In its regular issue of the week, atmedia showed a trend of increasing number of red button users. Source: atmedia.cz
AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES
8. 9. 2023 Nielsen’s Gracenote unit marks trend toward classic TV content. Amid the talk about how streaming services are pruning their libraries, there is still more than enough choice to make it difficult for viewers to figure out what to watch next. A new State of Play report by Nielsen’s Gracenote unit, looking at the United States,… Continue reading AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES
KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN
4. 8. 2023 So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2% With textbooks shut for the summer, children in June not only boosted their own TV consumption but accounted for a 2.2% increase in overall viewing, according to newly published research from Nielsen Media Research. “The increase is not… Continue reading KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN
PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH
14. 7. 2023 The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027. The volume of addressable TV advertising is set to increase by more than 50 percent globally by 2027 and account for 40… Continue reading PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH
CZECH COMMERCIAL STATIONS GREW IN THE LAST HALF-YEAR, THE HIGHEST SHARE FOR CZECH TELEVISION
13. 7. 2023 In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly. Czech Television stations recorded a cumulative share of 30,10 % in the total daily audience target group over the… Continue reading CZECH COMMERCIAL STATIONS GREW IN THE LAST HALF-YEAR, THE HIGHEST SHARE FOR CZECH TELEVISION
ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS
28. 6. 2023 Czechs aged 15-69 spend watching four percent of the total time on documentaries. Czech TV viewers have a choice of around 20 documentary channels, most of which are offered by pay-TV operators. These include Animal Planet, Discovery Channel, History Channel, National Geographic and Viasat Nature. However, only six of the twenty documentary stations are involved… Continue reading ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS
TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW
5. 6. 2023 Czech Television’s stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age. Czech Television stations also had the highest share of the TV market in May. Cumulatively, they reached 30.47% in the all-day broadcasting in the over-15 age… Continue reading TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW
CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS
18. 5. 2023 Findings from Nielsen’s fifth annual marketing report show that marketers have not yet become accustomed to CTV’s growing role in the media landscape. The survey of more than 1,500 global marketing professionals found that only 19% of brands view OTT/CTV as “extremely effective.” In marketers’ perception of advertising effectiveness, CTV lags behind social media, online… Continue reading CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS
AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE
16. 5. 2023 AKA estimates that the marketing communications market is worth CZK 136 billion. The marketing communications market in the Czech Republic is estimated at 136 billion. This is the expert estimate of the net marketing investment, according to research conducted by Nielsen for the Association of Communication Agencies (AKA). According to the research, investments will continue… Continue reading AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE
CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH
3. 5. 2023 Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent. News multiplatform CNN Prima News has averaged a 2% share in the 15+ audience group three years after launch. This was stated by the Prima group, citing official ATO-Nielsen viewership data for the period this year.… Continue reading CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH
MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT
27. 4. 2023 The great majority of marketers around the world are now including streaming platforms in their media planning, but far fewer view these as effective advertising channels. That’s according to the 2023 Annual Marketing Report from measurement company Nielsen. It found that while 84% of nearly 2,000 global marketers surveyed have embraced the use of OTT… Continue reading MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT
DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM
16. 4. 2023 Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains. Aldi and Lidl have doubled down on TV advertising as they continue to capitalise on consumer demand for cheaper groceries, with the two discounters… Continue reading DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM
UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018
13. 4. 2023 Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year. B2B brands have more than doubled their investment in UK linear TV… Continue reading UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018
NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER
11. 4. 2023 Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023. Domestic TV stations delivered only a very slightly lower number of GRPs in the advertising TV market in Q1 2023 than in the same period a year earlier (-1.5%). Media Club and Nova Group remain the strongest… Continue reading NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER
