THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER

5. 12. 2022 Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category. The Czech Television stations remained the strongest TV group in November in terms of all-day viewership in… Continue reading THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER Více informací



ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE

21. 11. 2022 According to ATO data released on the occasion of World Television Day the share of local TV programmes exceeds their share of airtime in viewership.  The share of local productions, i.e. Czech or Czechoslovak productions, in the broadcasts of the Czech Television, Prima and Nova television groups has accounted for 41% of all broadcasts in… Continue reading ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE Více informací



TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022

11. 10. 2022 The number of ad GRPs delivered in the TV market in the first three quarters of this year is slightly above the same period last year. The cumulative volume of TV advertising GRPs delivered in the first three quarters of this year is 0.5 per cent higher than the same period last year. This is… Continue reading TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022 Více informací



BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING

10. 10. 2022 When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost immediately. By 2010, when the US pay TV industry recorded its first ever decline in subscribers, those pronouncements became more dire than ever. But time and data have repeatedly shown us that reports… Continue reading BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING Více informací



ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

20. 9. 2022 All monitored media types showed year-on-year growth in monitored media investment in this year’s eighth month. To date, advertising investment in media is up 12 per cent on last year. In the first eight months of this year, monitored advertising investment in media has increased by 12 per cent year-on-year. Television is the strongest by… Continue reading ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS Více informací



GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

26. 8. 2022 Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year. Gross investment in media ad space increased by almost 13% in the first seven months of the year, according to AdIntel’s monitoring of Nielsen Admopshere. Television advertising remains the strongest in terms… Continue reading GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS Více informací



CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less. More than four-fifths of respondents (83%) consume media at least occasionally during the summer months (June… Continue reading CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER Více informací



TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS

2. 8. 2022 NEW SERIES: PÁLAVA, GOOD WORLD, BITTER WORLD OR NEW REALITY SHOWS “MY MAN CAN DO IT”, “DAY LIKE A DREAM” AND PREMIERE EPISODES OF THE CZECHOSLOVAKIA HAS TALENT. THESE SHOWS WILL BE INCLUDED IN THIS YEAR’S AUTUMN BROADCAST OF TV PRIMA. Three new prime time series, an entertainment show, a wedding reality show, a relationship talk show and… Continue reading TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS Více informací



THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

25. 7. 2022 Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year. Based on Nielsen Admosphere monitoring data, the cumulative number of TV advertising GRPs delivered by TV stations in the first half of this year was slightly higher than… Continue reading THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR Více informací



NIELSEN ADMOSPHERE WINS THE ATO TV AND VIDEO MEASUREMENT TENDER AGAIN

28. 6. 2022 Nielsen Admosphere will continue to be the implementer of cross-platform TV and video content viewership measurement for the next five years. The contract with ATO was signed on Tuesday. The Nielsen Admosphere research agency will continue to measure TV viewership and video content for the Association of Television Organizations (ATO) in 2023-2027. The two companies… Continue reading NIELSEN ADMOSPHERE WINS THE ATO TV AND VIDEO MEASUREMENT TENDER AGAIN Více informací



MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN

20. 6. 2022 Year-on-year growth in advertising investment in media continued in May, but was lower than in the previous month. The monitored volume of advertising investment in media reached a 7% year-on-year increase in May this year. This also marks the fifth month this year that the advertising market has improved, according to Ad Intel data from… Continue reading MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN Více informací



WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day. Více informací



A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH

13. 6. 2022 Up to 75% of the Czech online population prefers to watch series in Czech on the internet, while only 16% prefer to watch them with Czech subtitles, according to new data from Nielsen Admosphere’s Video on the Internet study. Three quarters of internet users still prefer to watch series in Czech or Slovak (including dubbed… Continue reading A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH Více informací



MESSAGE TO AGENCIES: EXCELLENT COMMUNICATION MAKES SENSE

3. 6. 2022 Most advertisers agree that an excellent communication activity can return up to 20 times more value for money than an average one. The Association of Communication Agencies (AKA) together with Nielsen Admosphere have completed another wave of research, mapping the development of values in the marketing communication sector in the Czech Republic. Their survey indicates… Continue reading MESSAGE TO AGENCIES: EXCELLENT COMMUNICATION MAKES SENSE Více informací



CZECHS WANT BOTH TV AND STREAMING SERVICES

2. 6. 2022 Linear broadcasting is still the most desired platform, agreed experts at the seventeenth annual Digimedia conference. The growing popularity of time-shifted viewing and streaming services, which still have great potential in the local market, was also confirmed. At the beginning, Tereza Šimečková, Director at Nielsen Admosphere, looked back at the two Covid years and used… Continue reading CZECHS WANT BOTH TV AND STREAMING SERVICES Více informací



NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

1. 6. 2022 The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo. According to the fresh data from Atmedia Index, SVOD services are used by 40% of the Czech internet population aged 15-69, up 12 percentage points year-on-year. The data were presented… Continue reading NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST Více informací



MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR

19. 5. 2022 Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows. Total monitored advertising investments in the media for the first four months of this year are up 15 percent year-on-year, according to AdIntel’s monitoring by Nielsen Admosphere.… Continue reading MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR Více informací



EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

26. 4. 2022 eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club. At the beginning of 2022, the media agency Media Club included a portion of online video space (digital eGRPs) in TV packages, expecting maximisation of reach and improved affinity of campaigns in a selected target… Continue reading EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH Více informací