ADVERTISING SPEND IN THE TOBACCO SECTOR HAS RISEN SIGNIFICANTLY AND UNDERGONE A TRANSFORMATION

29. 5. 2026 | 2 min read AdIntel’s advertising expenditure monitoring tracks changes among the largest advertisers in the tobacco products category over the last ten years.

THE FACE OF THE ADVERT IS RADKO GUDAS FROM THE KAUFLAND ADVERTS, AND THE MASCOT IS THE PURINA CAT

26. 5. 2026 | 3 min read The Czech love of ice hockey has, for the first time, had a significant impact on advertising ratings, which have been dominated by actors for the past nine years. The highest-rated personality in advertising was ice hockey player Radko Gudas, whilst last year’s best mascot was Gourmet from the Purina advert.

NIELSEN ‘BLIND SPOT’ GETS A LITTLE BLINDER, WILL CEASE MONITORING MANY TV MARKETS

19. 3. 2026 | 3 min read Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue its radio advertising monitoring service – SIGMA Radio – ad the end of the month, something some sources see as cost-cutting moves as Nielsen focuses on the bigger, more complex issues associated with the overhaul of its national Big Data + panel audience measurement service, which more of less still is the national currency for TV advertisers heading into this year’s upfront advertising marketplace.

98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION

17. 3. 2026 | 3 min read Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up.

66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

12. 3. 2026 | 5 min read New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds.

LIDL INVESTED THE MOST IN ADVERTISING IN 2025. HOW MUCH WAS INVESTED IN MEDIA?

9. 2. 2026 | 2 min read Lidl also confirmed its position as the strongest advertiser in the domestic media in 2025. Advertising for food and food chains was once again the most intense. Total advertising investment in the purchase of advertising space in the media increased only slightly, according to data from Nielsen monitoring.

STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

15. 1. 2026 | 2 min read While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports

FOOTBALL HELPS CABLE, BROADCAST RECLAIM SOME VIEWERS IN AUGUST

16. 9. 2025 | 2 min read Streaming still outpaces traditional TV, but Nielsen’s monthly figures show the first gains for linear outlets in four months.

STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING

22. 8. 2025 | 1 min read Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen.

NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING

30. 7. 2025 | 2 min read According to monitoring, TUI had the highest investment in media advertising among travel agencies last year. According to NADA research, Čedok is the best-known brand, with Invia moving into second place.

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

29. 7. 2025 | 2 min read Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen.

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

10. 6. 2025 | 3 min read Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan's personality in advertising.

ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

15. 5. 2025 | 7 min read The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%.

BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

14. 5. 2025 | 3 min read Hynek Čermák is the best actor in an advertisement in 2024, while Pat and Mat are the most popular mascots, according to the latest annual survey.

STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 | 4 min read The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen.

CLOSING THE GAPS IN TV RATINGS: NEW TECHNOLOGY TRACKS VIEWERSHIP OUTSIDE THE HOME

24. 4. 2025 | 8 min read The viewership of TV stations will be measured outside the home in the coming years. The technology that will make this possible is tailor-made for the Czech TV market.

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

31. 3. 2025 | 2 min read Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance.

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 | 1 min read In the games and toys segment, Lego was the largest advertiser last year.