CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS
18. 5. 2023 Findings from Nielsen’s fifth annual marketing report show that marketers have not yet become accustomed to CTV’s growing role in the media landscape. The survey of more than 1,500 global marketing professionals found that only 19% of brands view OTT/CTV as “extremely effective.” In marketers’ perception of advertising effectiveness, CTV lags behind social media, online… Continue reading CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS Více informací
CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH
3. 5. 2023 Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent. News multiplatform CNN Prima News has averaged a 2% share in the 15+ audience group three years after launch. This was stated by the Prima group, citing official ATO-Nielsen viewership data for the period this year.… Continue reading CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH Více informací
MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT
27. 4. 2023 The great majority of marketers around the world are now including streaming platforms in their media planning, but far fewer view these as effective advertising channels. That’s according to the 2023 Annual Marketing Report from measurement company Nielsen. It found that while 84% of nearly 2,000 global marketers surveyed have embraced the use of OTT… Continue reading MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT Více informací
DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM
16. 4. 2023 Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains. Aldi and Lidl have doubled down on TV advertising as they continue to capitalise on consumer demand for cheaper groceries, with the two discounters… Continue reading DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM Více informací
UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018
13. 4. 2023 Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year. B2B brands have more than doubled their investment in UK linear TV… Continue reading UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018 Více informací
NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER
11. 4. 2023 Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023. Domestic TV stations delivered only a very slightly lower number of GRPs in the advertising TV market in Q1 2023 than in the same period a year earlier (-1.5%). Media Club and Nova Group remain the strongest… Continue reading NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER Více informací
THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
10. 3. 2023 More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic. Thursday’s TV broadcast dedicated to the inauguration of Czech president Peter Pavel reached over three million viewers 15+ on the Czech Television, TV Nova and… Continue reading THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS Více informací
CREATIVITY ABSOLUTELY AFFECTS THE SUCCESS OF ADVERTISING.
1. 3. 2023 Reviewing nearly 500 TV campaigns, Nielsen found 47% of ad-driven sales were dependent on the creative. But creativity without a strategy is a recipe for disaster. A powerful duo: creativity and relevance. Highly creative campaigns are significantly more effective than less creative campaigns. Not only do they improve attention and memorability, but they also increase positive… Continue reading CREATIVITY ABSOLUTELY AFFECTS THE SUCCESS OF ADVERTISING. Více informací
THE FIRST MONTH OF THIS YEAR WAS A GOOD ONE FOR NEWS STATIONS. BOTH CT24 AND CNN PRIMA NEWS INCREASED THEIR SHARES
6. 2. 2023 The first month of this year was a good one for news stations. Both CT24 and CNN Prima News increased their shares the most year-on-year of all domestic stations. Czech Television remained the strongest domestic TV group in the 15+ audience category in the first month of the year. It achieved an aggregate share of… Continue reading THE FIRST MONTH OF THIS YEAR WAS A GOOD ONE FOR NEWS STATIONS. BOTH CT24 AND CNN PRIMA NEWS INCREASED THEIR SHARES Více informací
ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET
2. 2. 2023 The number of households subscribing to some form of video-on-demand (SVOD) service continues to increase in the Czech Republic. Netflix still has the strongest position. The number of households that subscribe to a pay video-on-demand (SVOD) service is growing in the Czech market. According to ATO-Nielsen Admosphere’s introductory research available to MediaGuru.cz, 25% of Czech… Continue reading ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET Více informací
MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV
29. 1. 2023 Millions of viewers searched for the results of the presidential election on domestic television stations. The most watched station on Saturday 28 January was ČT24, with an all-day share of 17.14% (15+). This is according to official data from ATO-Nielsen Admosphere. The afternoon broadcast on CT24 was watched from 14:00 to 19:00 by an average… Continue reading MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV Více informací
THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION
15. 1. 2023 Television coverage of the results of the first round of the presidential election was sought by millions of people on Saturday. ČT24 was the most watched domestic television station on Saturday. The broadcast on the results of the first round of the presidential elections reached just under 4 million viewers over 15 years of age… Continue reading THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION Více informací
PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC
4. 1. 2023 The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic. The two parties have been working together in measuring Czech audiences since 2002, with the latter originally Mediaresearch and now Nielsen Admosphere. According to the contract that ATO… Continue reading PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC Více informací
MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS
22. 12. 2022 Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella. Watching television is by far the most popular Christmas media activity of the Czechs. The majority (81%) plan… Continue reading MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS Více informací
TV GRP VOLUME STILL AT LAST YEAR’S LEVEL
7. 12. 2022 Czech TV stations delivered a comparable volume of in the first eleven months of this year as in the same period a year ago. The volume of TV ad GRPs delivered in the first eleven months of this year is on a par with last year (-0.7 %), according to Nielsen Admosphere monitoring data. The… Continue reading TV GRP VOLUME STILL AT LAST YEAR’S LEVEL Více informací
THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER
5. 12. 2022 Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category. The Czech Television stations remained the strongest TV group in November in terms of all-day viewership in… Continue reading THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER Více informací
ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE
21. 11. 2022 According to ATO data released on the occasion of World Television Day the share of local TV programmes exceeds their share of airtime in viewership. The share of local productions, i.e. Czech or Czechoslovak productions, in the broadcasts of the Czech Television, Prima and Nova television groups has accounted for 41% of all broadcasts in… Continue reading ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE Více informací
HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER
9. 11. 2022 This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million. The number of active users of red button or HbbTV (hybrid TV broadcasting) in the Czech market is one million, according to ATO-Nielsen Admosphere data. In the Czech Republic, 92% of households… Continue reading HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER Více informací
