THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING

25. 2. 2024 | 6 min read Nielsen’s chief product officer talks about trends in NFL viewing.

IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD

22. 2. 2024 | 3 min read Dave Morgan reflects on how we currently view the world of television and total video.

BEST ACTOR IN ADVERTISING IS ONCE AGAIN TROJAN, WHILE THE PIGLET WINS BEST MASCOT

15. 11. 2023 | 2 min read Ivan Trojan has once again been voted Best Actor in Advertising. Kofola’s Christmas piglet has also retained its title as Best Advertising Mascot.

PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS

7. 11. 2023 | 2 min read The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

1. 11. 2023 | 1 min read The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen's continuous research shows, one quarter of Czech TV households are familiar with the red button.

AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES

8. 9. 2023 | 4 min read Nielsen’s Gracenote unit marks trend toward classic TV content.

KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

4. 8. 2023 | 2 min read So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH

14. 7. 2023 | 2 min read The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027.

CZECH COMMERCIAL STATIONS GREW IN THE LAST HALF-YEAR, THE HIGHEST SHARE FOR CZECH TELEVISION

13. 7. 2023 | 2 min read In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly.

ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS

28. 6. 2023 | 3 min read Czechs aged 15-69 spend watching four percent of the total time on documentaries.

TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW

5. 6. 2023 | 2 min read Czech Television's stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age.

CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS

18. 5. 2023 | 2 min read Findings from Nielsen's fifth annual marketing report show that marketers have not yet become accustomed to CTV's growing role in the media landscape. The survey of more than 1,500 global marketing professionals found that only 19% of brands view OTT/CTV as "extremely effective." In marketers' perception of advertising effectiveness, CTV lags behind social media, online and mobile video.

AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE

16. 5. 2023 | 4 min read AKA estimates that the marketing communications market is worth CZK 136 billion.

CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH

3. 5. 2023 | 1 min read Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent.

MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT

27. 4. 2023 | 2 min read The great majority of marketers around the world are now including streaming platforms in their media planning, but far fewer view these as effective advertising channels.

DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM

16. 4. 2023 | 3 min read Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.

UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

13. 4. 2023 | 3 min read Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.

NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER

11. 4. 2023 | 2 min read Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023.