ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

20. 9. 2022 | 2 min read All monitored media types showed year-on-year growth in monitored media investment in this year's eighth month. To date, advertising investment in media is up 12 per cent on last year.

GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

26. 8. 2022 | 1 min read Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year.

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 | 4 min read Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less.

TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS

2. 8. 2022 | 3 min read NEW SERIES: PÁLAVA, GOOD WORLD, BITTER WORLD OR NEW REALITY SHOWS "MY MAN CAN DO IT", "DAY LIKE A DREAM" AND PREMIERE EPISODES OF THE CZECHOSLOVAKIA HAS TALENT. THESE SHOWS WILL BE INCLUDED IN THIS YEAR'S AUTUMN BROADCAST OF TV PRIMA.

THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

25. 7. 2022 | 2 min read Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year.

NIELSEN ADMOSPHERE WINS THE ATO TV AND VIDEO MEASUREMENT TENDER AGAIN

28. 6. 2022 | 4 min read Nielsen Admosphere will continue to be the implementer of cross-platform TV and video content viewership measurement for the next five years. The contract with ATO was signed on Tuesday.

MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN

20. 6. 2022 | 1 min read Year-on-year growth in advertising investment in media continued in May, but was lower than in the previous month.

WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 | 5 min read Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day (four hours and two minutes, to be precise). This, incidentally, is 48 minutes a day more than in 2007, as pointed out by Nielsen Admosphere, which provides electronic measurement of TV viewership for the Association of Television Organizations (ATO).

A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH

13. 6. 2022 | 3 min read Up to 75% of the Czech online population prefers to watch series in Czech on the internet, while only 16% prefer to watch them with Czech subtitles, according to new data from Nielsen Admosphere's Video on the Internet study.

MESSAGE TO AGENCIES: EXCELLENT COMMUNICATION MAKES SENSE

3. 6. 2022 | 3 min read Most advertisers agree that an excellent communication activity can return up to 20 times more value for money than an average one.

CZECHS WANT BOTH TV AND STREAMING SERVICES

2. 6. 2022 | 4 min read Linear broadcasting is still the most desired platform, agreed experts at the seventeenth annual Digimedia conference. The growing popularity of time-shifted viewing and streaming services, which still have great potential in the local market, was also confirmed.

NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

1. 6. 2022 | 3 min read The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo.

MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR

19. 5. 2022 | 2 min read Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.

EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

26. 4. 2022 | 6 min read eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER

21. 4. 2022 | 1 min read Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.

UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

13. 4. 2022 | 4 min read Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross.

TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

13. 4. 2022 | 2 min read Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years.

TV ADVERTISING IN THE DIGITAL AGE: STILL AN EFFECTIVE MEDIUM THAT IS OPEN TO NEW INFLUENCES

9. 4. 2022 | 11 min read In 1990s, TV advertising had to deal with the arrival of new video formats. It is no coincidence that new ads began to appear at the same time, building primarily on the growing popularity of digital technology. Unsurprisingly, they were dominated by the internet that was increasingly popular among users. Although the position of the internet was growing dynamically the impact of TV as a medium was not decreasing. Today, we are living in a streaming era which is again significantly changing the rules. However, it would be too simplified to say that linear TV and advertising have nothing to offer. First, it is not true. Second, TV has adjusted to the rapidly changing environment. So what is the position of classic TV advertising in the changing environment?