WHY FOCUSING ON THE ENTIRE MARKETING FUNNEL IS KEY FOR LONG-TERM BRAND GROWTH

2. 3. 2022 | 5 min read Following the COVID-19 outbreak in early 2020, brands of all sizes and across every industry reduced their marketing budgets, with many pausing or downsizing their brand awareness efforts to save capital. Brands then concentrated their bandwidth and remaining resources on engaging and maintaining existing customers rather than winning over new ones.

PRINCIPLES OF CREATIVE EFFECTIVENESS OR WHAT IS ‘GOOD CREATIVE’ ANYWAY?

2. 3. 2022 | 7 min read We have ways of testing creative, ways of measuring its effectiveness, but what do we actually know about how to make creative and effective advertising? asks Faris Yakob.

TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS

22. 2. 2022 | 3 min read The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.

ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB

15. 2. 2022 | 3 min read The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere.

DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR

9. 2. 2022 | 2 min read The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing.

TRUST RESEARCH: WHICH ADVERTISING CHANNELS DO CZECHS TRUST?

3. 2. 2022 | 4 min read In the autumn of 2021, the research company Nielsen conducted a multinational study Trust in Advertising, primarily focused on the trust of the inhabitants of the surveyed countries in various communication channels. Martin Chalupník from Nielsen Admosphere writes about the study.

LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021

2. 2. 2022 | 2 min read Food chains led by Lidl, Kaufland and Albert were the biggest advertisers last year, according to Nielsen Admosphere monitoring.

TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021

20. 1. 2022 | 2 min read TV stations delivered 3% more ad GRPs in the TV market last year than in 2020.

PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING

17. 1. 2022 | 11 min read Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software.

IN OCTOBER, MEDIA AD INVESTMENTS WERE HIGHER THAN LAST YEAR

19. 11. 2021 | 2 min read The volume of monitored ad investments in the media was higher this October than in the same period last year.

TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

16. 11. 2021 | 3 min read Live TV viewing remains the strongest type of linear TV viewing. TV content in the digital environment is watched most often on demand.

MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES

9. 11. 2021 | 3 min read Both czech major stations in the tv advertising market point to october's successes in their materials.

MEDIA AD INVESTMENTS FOR THREE QUARTERS ARE HIGHER THAN LAST YEAR

25. 10. 2021 | 2 min read According to the monitoring, the gross amount of ad investments in the media was higher in the first nine months of this year than in the same period last year.

TV GRPS ARE FOR THREE QUARTERS HIGHER THAN LAST YEAR

19. 10. 2021 | 2 min read The delivered volume of TV ad GRPs for the first three quarters of this year remains above the level of last year’s comparable period.

HOW TO SET UP A MEDIA STRATEGY IN THE ERA OF NEW CUSTOMER HABITS?

15. 10. 2021 | 7 min read Businesses that discontinued their advertising in the second half of last year may experience a decline in their income of up to 11%, says Yaroslav Protsiv from Nielsen.

ESTIMATE: INVESTMENTS IN COMMUNICATION WILL SEE A DOUBLE DIGIT GROWTH IN 2022

14. 10. 2021 | 3 min read The estimate of marketing communication investments is favourable. Investments are going to grow by nearly 12 percent next year according to Nielsen Admosphere.

IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV

22. 9. 2021 | 2 min read Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday.

MEDIA AD INVESTMENTS REMAINED ABOVE LAST YEAR’S LEVELS IN AUGUST

21. 9. 2021 | 1 min read The volume of monitored media ad investments for the first eight months of this year remains above the last year’s comparable period, indicates the data of Nielsen Admosphere.