THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year.

Based on Nielsen Admosphere monitoring data, the cumulative number of TV advertising GRPs delivered by TV stations in the first half of this year was slightly higher than in the same period a year earlier. Year-on-year, the number of GRPs increased by 0.6%. The result includes both traditional TV spots and sponsorships.

The strongest commercial players on the TV advertising market are Media Club (Prima, Barrandov, Óčko and other thematic channels) and Nova group. Nova improved the most year-on-year in the half (+6%). Media agency Atmedia increased the number of GRPs delivered in the first half of the year by 4%.

Business networks' share (%) of GRPs delivered, H1 2022



In terms of audience share, Media Club achieved a share of 30.69% in the 15-69 (full day) audience group in H1 2022 (excluding Atmedia representation). Nova Group achieved a share of 32.85% (full day) in its key audience category 15-54 and Czech Television recorded a share of 32.11% in the 15+ group. Atmedia scored 4.80% in the 15-69 group (data source: ATO-Nielsen Admopshere).

Source: mediaguru.cz