What you will find in the article
- ScreenVoice marks five years as a Czech television and video industry resource
- The platform shares research, market insights, advertising trends and educational materials
- ScreenVoice has expanded into industry partnerships, conferences and professional events
- AKTV plans to present ScreenVoice’s next chapter during its tenth anniversary next year
ScreenVoice celebrates its fifth anniversary this autumn. The Association of Commercial Television Broadcasters (AKTV) launched the website with the aim of creating a platform that would bring together relevant information from the worlds of television, media, video and TV advertising in one place. Over the past five years, ScreenVoice has established itself as an industry resource that combines the latest developments in the Czech and international markets with original editorial content, research and data.
The platform has consistently focused on the evolving television, media and video landscape, advertising trends and topics related to the effectiveness of television as an advertising medium and its role in brands’ media mixes. In addition to its own articles, ScreenVoice provides access to international industry studies and research made available to AKTV through its membership in the international organisations egta and The Global TV Group. Through ScreenVoice, AKTV exclusively translates and adapts selected case studies into Czech, making them accessible to local readers. These studies cover topics such as new advertising technologies and formats, audience measurement, creativity and innovative advertising strategies.
An important part of ScreenVoice’s mission is the long-term education of the market and the sharing of insights that help industry professionals better understand the role of television today. The platform therefore offers not only regular monthly focus topics but also a data- and research-based section entitled TV Myths and Facts, a glossary of media terminology, an industry events calendar and an event archive featuring recordings of speakers’ presentations and materials from webinars, professional conferences and other industry gatherings organised by the association.
Over the past five years, ScreenVoice has also expanded its activities beyond online content. For example, it has collaborated with GroupM on joint industry articles and participated as a partner in major industry events, including the NextGen TV conference, the HbbTV Symposium and Forum Media. Under its own ScreenVoice Talks brand, the platform has also organised professional conferences focusing on topics such as audience attention and the effectiveness of television advertising.
Five years on, ScreenVoice is therefore more than just a source of industry news and inspiration. It also provides evidence-based arguments, supported by research and placed in a broader context, for including television in advertising campaigns.
“Through ScreenVoice, we want to continue providing the Czech market with relevant information and contributing to a better understanding of television’s role in the media ecosystem. AKTV’s tenth anniversary, which we will celebrate next year, represents an ideal opportunity to present our future vision and the next chapter in ScreenVoice’s development. Our goal is for the platform to continue evolving as a key space for professional discussion and education in the dynamic world of total video,”
says Jana Břeská, Executive Director of AKTV.