OMDIA: 75% OF U.S. TV VIEWERS USE SMARTPHONE WHILE WATCHING TV

14. 9. 2026 | 2 min read Nearly three in four U.S. TV viewers regularly use their smartphones for other media while watching television, highlighting growing competition for audience attention between TV and mobile video, according to new Omdia consumer research.

HUB: YOUNGER FANS FUELING UPTICK IN SPORTS TV VIEWERSHIP

12. 9. 2026 | 3 min read Viewers under the age of 18 are seven times more likely to watch sports on TV now than they were a year ago, according to new data.