CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

10. 6. 2026 According to CME CEO Samuel Barnett, traditional media companies in Central and Eastern Europe have a unique opportunity to harness the power of local content and the distinct characteristics of individual markets. However, if they fail to rapidly develop their digital services, they risk becoming irrelevant in the face of global platforms.

STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

4. 6. 2026 Late-night World Cup kick-offs are expected to change how UK football fans watch this summer’s tournament, according to new research from EE.

THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (2/2)

22. 5. 2026 The strategic response: the TV advertising paradox.

TV NOW AND NEXT: A FIXED POINT AMID THE TRANSFORMATION OF MEDIA

27. 4. 2026 The world of video viewing has undergone a significant transformation over the past decade. New platforms have emerged, viewing habits have changed, and the options for how and where content can be consumed have expanded. Yet despite this dynamism, it is becoming clear that Total TV, which includes traditional broadcasting and streaming services, remains a dominant and stable element of the media landscape.

FAST AND THE NEW LINEAR TV: HOW FREE STREAMING CHANNELS ARE REWRITING THE RULES OF TELEVISION

12. 4. 2026 Imagine a television channel that needs no cable operator, charges no subscription fee, and yet still generates billions of dollars in advertising revenue. That is precisely how FAST, or Free Ad-Supported Streaming TV, works. It is one of the fastest-growing segments of the media industry and, at the same time, one of the most interesting answers to a question now being asked by broadcasters, advertisers and viewers alike: what comes after linear television?

ON THE MEDIA IN TURBULENT TIMES. THE 21ST ANNUAL DIGIMEDIA CONFERENCE WILL TAKE PLACE IN PRAGUE IN JUNE

30. 3. 2026 Will the government abolish licence fees and introduce a new funding model for Czech Television and Czech Radio? To what extent do streaming services threaten traditional television broadcasting? How does artificial intelligence help the media? And how are the new radio stations faring two years after the auction of frequencies for digital broadcasting? These are the main questions of the 21st edition of the DIGIMEDIA 2026 conference on media, advertising and digitalisation, which will take place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district.

STUDY: EUROPE REMAINS LOYAL TO TELEVISION, WITH VIDEO VIEWING DOMINATED BY THE BIG SCREEN IN THE LIVING ROOM

30. 3. 2026 RTL AdAlliance has published the fifth edition of its annual Living Room Study, which this year covers an even broader audience, thanks to newly added markets such as China and Hungary. The study clearly shows that television continues to play a key role in Europe even in the age of streaming services — it remains the main place for watching video, the centre of the shared viewing experience, and the natural home of local content.

TV WAS ALWAYS PERFORMANCE. WE JUST FORGOT HOW TO PROVE IT

27. 3. 2026 Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth across the whole advertising ecosystem, writes WPP Media Solutions’ SVP.

AGAINST ALL ODDS: LINEAR TV’S SURPRISING RESILIENCE

26. 3. 2026 For years, we’ve been told that linear television is declining. Streaming services would render traditional broadcasting obsolete, the story went, as viewers abandoned scheduled programming for the freedom of on demand content.

BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

20. 3. 2026 The advertising world is at an inflection point. Over the past few years, consumers have shifted to streaming media in record numbers, reshaping how they discover, engage with, and ultimately buy from brands.

NIELSEN ‘BLIND SPOT’ GETS A LITTLE BLINDER, WILL CEASE MONITORING MANY TV MARKETS

19. 3. 2026 Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue its radio advertising monitoring service – SIGMA Radio – ad the end of the month, something some sources see as cost-cutting moves as Nielsen focuses on the bigger, more complex issues associated with the overhaul of its national Big Data + panel audience measurement service, which more of less still is the national currency for TV advertisers heading into this year’s upfront advertising marketplace.

TO GAIN AI VISIBILITY, BROADCASTERS MUST TRAIN THE LLMS

16. 3. 2026 The window to shape AI SEO for broadcast is now. If an advertiser asked an AI system to build a media plan today, broadcast television would rarely make the recommendation. That’s not because TV is ineffective, but because AI systems cannot see it.

TVB: LINEAR TV STILL KING

5. 3. 2026 TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association.

BASIC CABLE MIGHT NOT BE AS DEAD AS IT SEEMS

4. 3. 2026 TV companies are increasingly using their broadcast networks as primary promotional platforms to push viewership on their co-owned streaming services.

THE RISE OF CONNECTED TV: RESHAPING ADVERTISING IN THE DIGITAL AGE

2. 3. 2026 The landscape of television has undergone a profound transformation over the past decade, driven by technological advancements and shifting consumer behaviors.

STUDY: ADVERTISERS BOOSTING SPENDING ON CONNECTED TV, NEW STUDY FINDS

2. 3. 2026 Premion, Advertiser Perceptions respondents see best results when linear TV and CTV are coordinated.

GLOBO CREATES HOME SCREEN PROMINENCE FOR FREE-TO-AIR TV ON SMART TVS

26. 2. 2026 Globo, Brazil’s largest commercial TV group, is rolling out DTV+, a next-generation free-to-air TV standard designed for connected TVs. It brings broadcast channels into the TV operating system, with app-like navigation, login and interactive layers placed directly on top of live programming.

HOW BMW USED A COUNTDOWN TO HOLD ATTENTION FOR TWO MINUTES

24. 2. 2026 The iX3 launch in Belgium used prime time to make a first impression quickly. The plan did not rely on many repeated 30-second ads. Instead, it opened with a two-minute film that ran without interruption.