JOHN LEWIS’ 2023 CHRISTMAS AD: NEW AGENCY, NEW TRADITIONS
1. 12. 2023 The first Christmas campaign for John Lewis created by Saatchi & Saatchi delivers a new message about adapting to change. John Lewis has ditched the ‘thoughtful giving’ strategy that has underpinned its Christmas campaigns for 14 years in favour of a message about embracing new traditions. The retailer’s 2023 Christmas ad is the first created… Continue reading JOHN LEWIS’ 2023 CHRISTMAS AD: NEW AGENCY, NEW TRADITIONS Více informací
I USED TO RECORD COMMENTS TO SUPERSTAR SOMETIMES EVEN UNDER THE BLANKET, SAYS MAXIÁN
30. 11. 2023 The latest episode of the Kuba s Novou podcast (Kuba with Nova) is about dabing. Jan Maxián is an actor and musician. He has been in dabing for over 30 years and has been the station voice of the main TV Nova station for several years. What is it like to dub legendary characters like… Continue reading I USED TO RECORD COMMENTS TO SUPERSTAR SOMETIMES EVEN UNDER THE BLANKET, SAYS MAXIÁN Více informací
WINNERS OF HBBTV AWARDS 2023 ANNOUNCED
29. 11. 2023 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of… Continue reading WINNERS OF HBBTV AWARDS 2023 ANNOUNCED Více informací
TOOLKIT: HOW MARKETERS WILL USE AI IN 2024
24. 11. 2023 The vast majority of marketers are planning to engage with generative AI tools, according to research in the Marketer’s Toolkit 2024, as artificial intelligence proliferates ever more into day-to-day applications. Over half (58%) of respondents to the Marketer’s Toolkit survey report feeling “cautiously progressive” on the technology, as they use new AI tools to experiment… Continue reading TOOLKIT: HOW MARKETERS WILL USE AI IN 2024 Více informací
NOVY TEAM BEAT PRIMA IN THE FIRST EVER KNOWLEDGE SHOW WELOVETV, DESIGNED FOR PEOPLE FROM THE INDUSTRY
22. 11. 2023 In the first-ever match between TV Nova and TV Prima teams, consisting of management, celebrities and media agency representatives (see photo), the team of the largest commercial TV station, led by the director of TV Nova, Daniel Grunt (far left, centre, Prima boss Marek Singer), won. Yesterday’s WeLoveTV event took place as part of World… Continue reading NOVY TEAM BEAT PRIMA IN THE FIRST EVER KNOWLEDGE SHOW WELOVETV, DESIGNED FOR PEOPLE FROM THE INDUSTRY Více informací
STUDY UK: RECORD AD SPEND PREDICTED FOR CHRISTMAS SEASON
19. 11. 2023 Advertisers are set to spend a record £9.5bn during the Q4 Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Key findings: Broadcast Video… Continue reading STUDY UK: RECORD AD SPEND PREDICTED FOR CHRISTMAS SEASON Více informací
HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM
16. 11. 2023 The HbbTV Association has published the official guide to the HbbTV Symposium 2023. The brochure contains details of the venue, programme, speakers as well as sponsors and partner organisations. The online brochure for the HbbTV 2023 Symposium and Awards is available from today. The 48-page brochure presents details of the venue, provides an overview of… Continue reading HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM Více informací
TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN
9. 11. 2023 Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the average music selection skewed toward music that men are… Continue reading TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN Více informací
RECORD OTT VIEWING IN CZECH REPUBLIC
8. 11. 2023 The Czech national transmission company CRA saw record-breaking data transfer for watching OTT services at the end of last month. In a statement, it says that on October 30, at around 20:40, the figure reached 1,216 Gbps. In comparison, the record for its network in 2016 was 30 Gbps. According to CRA measurements, viewing of content… Continue reading RECORD OTT VIEWING IN CZECH REPUBLIC Více informací
PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS
7. 11. 2023 The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October. The Prima TV group achieved an aggregate share of 28.89% in October and remained the strongest group in the wider 15+ audience group in all-day viewing. It improved by 0.79 percentage points year-on-year. Czech Television and… Continue reading PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS Více informací
CHRISTMAS 2023: HOW BRANDS AND MARKETERS SHOULD APPROACH THIS YEAR’S FESTIVE AD SEASON
29. 10. 2023 Faced with the news that up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis, marketers and brands have a tough couple of months ahead of them. The data, revealed in a report commissioned by the IPA, showed that while shoppers will be… Continue reading CHRISTMAS 2023: HOW BRANDS AND MARKETERS SHOULD APPROACH THIS YEAR’S FESTIVE AD SEASON Více informací
HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS
24. 10. 2023 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take… Continue reading HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS Více informací
CZECH VOD PRIMA+ EXPANDS STREAMING OFFER
24. 10. 2023 The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+. Initially, it has acquired the rights to show 11 series and four film titles. According to Marek Singer, CEO of the Prima Group, “Our strategic goal is to offer viewers a diverse range of content, so… Continue reading CZECH VOD PRIMA+ EXPANDS STREAMING OFFER Více informací
INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA
20. 10. 2023 The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today? Radio Prostor asked the most knowledgeable person. Marketa Rachmanová was joined by… Continue reading INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA Více informací
FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME
18. 10. 2023 In just three weeks Forum Media – the largest conference in the Czech Republic focused on media, marketing and communication – will take place. Check out the full programme, it’s worth it! More than 70 international and Czech stars of communication, marketing and media will perform at Forum Media on 9 November in Prague’s O2… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME Více informací
STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS
16. 10. 2023 TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix. Quoting a new study by Behavio Labs, Media Guru reports that its brand awareness stands at 88%, behind Netflix (89%) but ahead of Disney+ (81%), O2 TV (77%), HBO Max (71%) and Amazon Prime (40%). Jakub Folauf, head of brand… Continue reading STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS Více informací
DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS
12. 10. 2023 One in three people with streaming subscriptions are sharing their accounts with other households. Deloitte’s 2023 Digital Consumer Trends research shows one in four users (25%) are sharing the cost of an SVOD platform they use, rising to 34% for 16-24-year-olds; More than half (57%) of respondents who share a paid SVOD service say they… Continue reading DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS Více informací
MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE
11. 10. 2023 The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69. A noticeable increase in the price of TV advertising for 2024 is also confirmed by the second of the leading players in the domestic commercial market. Media… Continue reading MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE Více informací
