Category: SHORT READ
WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI
30. 6. 2025 Researchers test the extent to which a brand’s reputation for social good balances out the negative associations of using AI-generated ads Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads Give it to me in one sentence. Brands who commit to social good are less affected by the negative… Continue reading WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI
ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN
30. 6. 2025 The main television stations have launched their summer programming schedules. Evenings will feature reruns of series, films, crime dramas and entertainment. The most watched Czech television stations ČT1, TV Nova and TV Prima have entered their summer broadcasting schedule. The programmes are based on reruns of series, summer films and entertainment formats. ČT1 continues with… Continue reading ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN
HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025
30. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the Call for Speakers for the 13th HbbTV Symposium and Awards 2025. The annual key summit of the connected TV industry… Continue reading HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025
16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS
27. 6. 2025 In the first half of the year, 16 new brands entered the Czech market, dominated by fashion and gastronomy. In the first six months of this year, 16 new brands entered the Czech retail market. Most of them were in the fashion and gastronomy sectors. A total of 14 of them opened their stores in… Continue reading 16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS
ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY
26. 6. 2025 Zlatý středník has announced the finalists for its 23rd annual awards. MSL Czech Republic received the most nominations, while Jsme Fér and Plzeňský Prazdroj received the most nominations from clients. The competition for communication projects and corporate media, Zlatý středník, organised by the Association for Strategic Communication and Public Relations (ASCOPA), announces the finalists of… Continue reading ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY
AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST
26. 6. 2025 The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition. The Association of Communication Agencies (AKA) is launching the 28th edition of the Effie Awards Czech Republic competition. Campaigns can be submitted until 24 August. The winners will be selected by a jury of more than forty members during the autumn,… Continue reading AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST
PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION
25. 6. 2025 Under its new name, Friends Production wants to produce not only for Prima, but also for other entities. The production company Prima Originals, which is part of the Prima Group, is changing its name to Friends Production from June. It wants to open up to external clients and new formats. The company’s managing directors will… Continue reading PRIMA ORIGINALS IS CHANGING TO FRIENDS PRODUCTION
PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN
24. 6. 2025 This summer, Prima’s main channel will focus on films and reruns of series. In July, the main channel of the Prima group will broadcast reruns of the series Einstein – Příběhy nesnesitelného génia (Tuesdays and Thursdays) and Polda (Saturdays) during prime time, as well as premiere episodes of the series Ludwig: Šifra zločinu (Wednesday), reruns… Continue reading PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN
4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM
23. 6. 2025 A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions. “When you say “outdoor”, you imagine an eight-thousander, bad weather or sport. But the vast majority of… Continue reading 4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM
NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ
23. 6. 2025 A battle of television premieres is brewing for the autumn. Nova and Prima will apparently pit their new series Bratři a sestry and Polabí directly against each other. The autumn programming schedules of the largest commercial television stations will not be officially announced until the summer holidays, but according to available information, it appears that… Continue reading NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ
HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025
23. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is pleased to invite industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey. Co-hosted with TVekstra, a leading Turkish… Continue reading HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025
THE ACADEMY FOR TELEVISION TALENTS IS CHANGING. TV NOVA HAS REACHED AN AGREEMENT WITH FAMU
20. 6. 2025 The educational programme CME Content Academy, focused on training television creators, is undergoing a major transformation. After three years in Brno, it is moving to Prague, being shortened to one intensive year and newly established in cooperation with TV Nova and FAMU. The revised concept targets more experienced applicants and offers them immediate involvement in… Continue reading THE ACADEMY FOR TELEVISION TALENTS IS CHANGING. TV NOVA HAS REACHED AN AGREEMENT WITH FAMU
PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR
19. 6. 2025 The Prima Group has published its consolidated results for fourteen of its companies for the first time ever. Television advertising remained the dominant source of revenue. The Prima media group has published its consolidated financial results for 2024 for the first time. The total revenue of the fourteen companies reached CZK 6.936 billion, with EBITDA… Continue reading PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR
CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS
17. 6. 2025 The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes. The Fixables campaign, whose pilot project was launched in the Czech Republic, was successful twice in the Design category. It won bronze for design aimed at… Continue reading CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS
VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN
17. 6. 2025 The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition. The Czech agency VML has won the highest award, the Grand Prix, at the ongoing creativity festival Cannes Lions for its campaign ’Take a break from your mobile phone“, created… Continue reading VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN
KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW?
16. 6. 2025 An advertisement that is not in the stadium but is still visible on LED panels. Kooperativa tested it during the Croatia-Czech Republic qualifying match thanks to Overlay technology. During the 2026 World Cup qualifying match between Croatia and the Czech Republic at the Opus Arena in Osijek, an advertisement for the insurance company Kooperativa appeared,… Continue reading KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW?
TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE
13. 6. 2025 TV Nova will visit a total of nine cities from the end of June to the first week of October as part of its Den s Novou roadshow. TV Nova will once again organise its summer roadshow Den s Novou (A Day with Nova). It will kick off on Saturday, 28 June in Klatovy and… Continue reading TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE
TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ
12. 6. 2025 TV Nova is launching proven series, films and a new reality show, Farma Česko, this summer. Summer broadcast schedule TV Nova for July 2025 is primarily betting on a combination of proven crime series reruns and the premiere of the reality show Farma Česko. This is evident from the television’s programme plans for the first… Continue reading TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ