TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK

24. 7. 2024 TV Nova continues its growth trend and managed to improve its revenue and profit in 2023. TV Nova, the operator of the Nova Group’ s TV stations and the Voyo video portal, increased its revenues and net profit last year. The company’s annual report for 2023 shows that revenues amounted to CZK 7.8bn and increased… Continue reading TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK

OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS

23. 7. 2024 On Friday 26 July, the Summer Olympics will kick off in Paris. The Czech Olympic Team partners have prepared thematic campaigns and other activities. The 2024 Summer Olympics, officially the Games of the XXXIII Olympiad, will kick off in Paris on Friday 26 July. For more than two weeks, the French capital will host sports… Continue reading OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS

RITUALS HELP BRANDS STRENGTHEN THEIR RELATIONSHIP WITH CONSUMERS

22. 7. 2024 Brands that manage to incorporate a ritual into their products and services are able to establish a closer emotional relationship with consumers. Every brand is said to have it in them. The ability to infuse a ritual into their product or service that strengthens the relationship with consumers. An example of this is the Kitkat… Continue reading RITUALS HELP BRANDS STRENGTHEN THEIR RELATIONSHIP WITH CONSUMERS

DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

19. 7. 2024 After about two decades of a career in Czech media, Daniel Grunt took one of the most powerful positions on the market last January – at the head of TV Nova. His long-term focus on the online segment, which has become one of the strategic areas of the commercial station’s development, played into his hands.… Continue reading DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION

19. 7. 2024 In the music events segment, the strongest advertisers are the festival series Hrady CZ and the organiser Live Nation. In the first half of this year, Live Nation and the festival series Hrady CZ are among the strongest advertisers among the organisers of music events and the events themselves. This is according to data from… Continue reading THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION

NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ

18. 7. 2024 Experienced journalist Vedran Kovačević has been running nova.cz since September 2023. He returned to Nova after almost ten years, from 2012 to 2014 he was the dramaturge of Volejte Nová. The editorial team of nova.cz has exclusive access to the filming of original formats of the entire Nova Group, offering viewers a unique behind-the-scenes look.… Continue reading NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ

NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2

18. 7. 2024 Nova TV has equipped its smaller thematic programmes Nova Gold and Nova Lady with the audio description function. The accompanying service can be activated by customers of the satellite operator Skylink and viewers who receive the DVB-T2 signal of Multiplex 24. Vukový opis is an auxiliary service for blind and partially sighted viewers. The audio… Continue reading NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2

THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES

15. 7. 2024 The technical prowess of the alpha generation presents a new challenge for brands. Celebrities and athletes in advertising appeal to them less than content creators. While children born after 2010 do not yet represent independent spending power, they already demonstrate greater technical prowess than older generations. Moreover, the alpha generation does not place much emphasis… Continue reading THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES

KIM PORTRATE: TV OFFERS A BEACON OF STABILITY IN A TIME OF TECHNOLOGICAL TURBULENCE

15. 7. 2024 Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever before. Amid all the turbulence, TV offers stability, brand safety and a reliable return on investment, despite market-wide disruption, says Kim Portrate, CEO at ThinkTV. There’s never a dull moment in… Continue reading KIM PORTRATE: TV OFFERS A BEACON OF STABILITY IN A TIME OF TECHNOLOGICAL TURBULENCE

LES BINET: AVOID PUSHING BRAND AND PERFORMANCE AT THE SAME TIME

13. 7. 2024 Both brand building and performance advertising are vital for growth, but it’s a mistake to try to do two jobs at once, argues effectiveness expert Les Binet. Brands that try to combine brand advertising with performance are at risk of “getting in people’s way” and detracting from the job to be done, says Adam&eveDDB group… Continue reading LES BINET: AVOID PUSHING BRAND AND PERFORMANCE AT THE SAME TIME

US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

11. 7. 2024 US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.  Around one in four (23%) of all private TV channels (excluding local TV) are US-owned and one in ten (8%) of all… Continue reading US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

SPARTA AGREES NEW DEAL, TV WILL OFFER ITS HOME GAMES IN THE UEFA QUALIFIERS

11. 7. 2024 The management of AC Sparta Prague has entered into a partnership with the Nova Group’s sports channels. The pay-TV channels Nova Sport 1 and 2 will broadcast live coverage of home matches in the UEFA competition prelims. Sparta will play three home matches in the UEFA competition qualifiers during the summer holidays, with the first… Continue reading SPARTA AGREES NEW DEAL, TV WILL OFFER ITS HOME GAMES IN THE UEFA QUALIFIERS

RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR

9. 7. 2024 A record 20 brands entered the domestic retail market in the first six months of this year, most often cosmetics and gastronomic concepts. The most significant entries into the Czech market in the first half of the year were Balmain Hair Couture, Parfums Christian Dior and Le Labo, which belong to the luxury segment. In… Continue reading RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR

CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year. The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic… Continue reading CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

8. 7. 2024 The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year’s Karlovy Vary festival heard. The Czech pay video-on-demand (SVOD) market may continue to grow in the next few years, at least until 2030. Lucie Oravčíková, digital director of the Nova Group, said this at a discussion held… Continue reading VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

7. 7. 2024 Subscription-based companies are focusing more on generating revenue from their current customers in 2024 rather than acquiring more customers, according to an April 30 report by Chargebee, a leading revenue growth management platform for subscription businesses. The report is based on a survey of 318 subscription professionals from companies with over 50 employees and annual… Continue reading QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ

5. 7. 2024 The Advertising Council has received ten complaints so far this year. One of the ads has been deemed objectionable. In the first six months of this year, the Advertising Council (RPR), which tries to promote “honest, legal, decent and truthful advertising” on the Czech market, received a total of ten complaints, seven of which were… Continue reading RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ

TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS

5. 7. 2024 Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV. “The weather is absolutely crucial. It… Continue reading TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS