EUROBEST HAS FOUR CZECH JUDGES; REGIONAL REPRESENTATION IS AT A RECORD HIGH

12. 10. 2026 | 2 min read The Eurobest European creative communications competition has announced the composition of its juries for 2026. The juries will feature representatives from 28 markets – the highest number in the competition’s history. The Czech Republic has four jurors, whilst a further 12 experts from the region will be joined by representatives from eight Eastern European countries.

FLE MEDIA AWARDS ANNOUNCES SHORTLIST, WITH NO CLEAR FRONTRUNNER

9. 10. 2026 | 2 min read FLE Media Awards has announced the shortlist for its 21st edition, featuring 11 nominations across five main categories. Omnicom Media Group Czech and Lion Communications have each received two nominations, while all other shortlisted entrants have one apiece. The winners of the awards recognising excellence in the use of media will be announced by the jury in Prague on 21 October.

HBBTV SYMPOSIUM 2026 TO FOCUS ON AUDIENCE MEASUREMENT AND ADDRESSABLE ADVERTISING

8. 10. 2026 | 2 min read Audience measurement, addressable advertising and the transition from broadcast to IP will be among the main themes at the HbbTV Symposium and Awards 2026, taking place in Barcelona on 18 and 19 November.

PRIMA IS LAUNCHING A NEW SPORTS NEWS PROGRAMME ON SUNDAY AND HAS HIRED MODELS FOR IT

8. 10. 2026 | 3 min read From Sunday 11 October, Prima TV will be broadcasting a new sports news programme, produced in collaboration with the Prima Sport channel. The sports round-up will follow on from the Main News, and the presenting team will consist of Klára Kováčová, Radka Rosická and Lucie Šlégr. At the same time – on Sundays at 7.40 pm – a new programme format, News Centre, will begin on CNN Prima News.

PRIMA HITS YEAR-TO-DATE HIGH IN SEPTEMBER, LED BY KRIMINÁLKA SLAPY, POLABÍ AND ZÁKONY VLKA

8. 10. 2026 | 2 min read According to ATO data, Prima recorded its strongest monthly viewing figures of the year in September. Its flagship channel achieved its highest audience share of the year in both all-day viewing and prime time. Its most-watched programmes included Kriminálka Slapy: Pod hladinou 2, Polabí and Zákony vlka 3.

MARKETERS ARE LOOKING FOR BUSINESS BENEFITS IN AI, BUT DO NOT YET SEE ANY SAVINGS

8. 10. 2026 | 3 min read According to a new global survey by Dentsu Creative, marketers are moving away from experimenting with artificial intelligence towards identifying its specific impact on business. Whilst AI helps to speed up marketing processes, many companies are still grappling with how to use it to build their brand and drive long-term growth.

DIFFERENT REGIONS, DIFFERENT COFFEE STORIES: THE MANY FACES OF COFFEE-SCENTED TV ADVERTISING

7. 10. 2026 | 19 min read A cup of coffee may look much like any other, yet it can hold not only a wealth of flavours and aromas, but also a whole range of meanings. Sometimes it represents elegance and an exceptional pleasure; at other times, a homecoming, honest work, human connection, hospitality or pride in the place where the coffee was grown. Television advertising is particularly adept at creating and reshaping these associations. Campaigns from Brazil, Europe, Japan, the United States, Colombia and Turkey show just how differently the same drink can be portrayed across cultural and advertising contexts.

FROM 16 NOVEMBER, NOVA WILL BAN THE SKIPPING OF ADVERTS WHEN PROGRAMMES ARE WATCHED ON CATCH-UP

7. 10. 2026 | 4 min read Following in the footsteps of the Prima Group, which banned the skipping of ad breaks during catch-up viewing on IPTV back in June 2022, the Nova Group is now set to adopt this practice as well. The restriction will apply exclusively to IPTV and catch-up viewing.

ONEPLAY IS CHANGING THE NAME OF ITS O2 INTERNET PLAN TO MAKE IT EASIER TO UNDERSTAND

6. 10. 2026 | 2 min read The operator O2 has renamed its free TV package for fixed-line internet customers from ‘Oneplay’ to ‘Oneplay Mini’. The content of the service remains unchanged; it continues to offer more than 50 TV channels and limited access to the video library. However, according to O2, the new name is intended to distinguish the free option more clearly from the paid Oneplay packages.

THE BRAND-BUILDING POWER OF SOUND, AND WHY IT’S NEGLECTED

5. 10. 2026 | 5 min read Brands obsess over how they look, but too often leave how they sound as an afterthought. With music proven to drive serious brand value, why is it still getting turned down in the boardroom, asks Rodger Morley, Sonic Branding Partner at Epidemic Sound.

DOCENT WAS SEPTEMBER’S MOST-WATCHED PROGRAMME. CZECH TELEVISION RETAINS LEAD, NOVA DOMINATES PRIME TIME

5. 10. 2026 | 2 min read The most-watched programme this September was the drama series Docent. Czech Television narrowly retained its position as the leading television group among viewers aged 15 and over. Nova Group maintained its lead among younger audiences and in prime time.

CTV ALREADY ACCOUNTS FOR THE MAJORITY OF PREMIUM VIDEO ADVERTISING IN EUROPE, WHILE PROGRAMMATIC CONTINUES TO GROW

3. 10. 2026 | 3 min read Connected TVs (CTVs) accounted for 53 per cent of premium video ad views in Europe in the first half of this year. This is according to a new study by FreeWheel. Programmatic video ad buying also grew significantly, whilst live streaming gained momentum, driven primarily by sports broadcasts.

NHL MATCH SCHEDULE ON NOVA AND PRIMA CHANNELS. WHAT CAN YOU WATCH FOR FREE?

1. 10. 2026 | 4 min read From the start of the new season, two Czech television groups – Nova and Prima – will be broadcasting NHL matches. These can be watched free of charge on Prima Sport and, on selected dates, on Nova Action. Here is an overview of the matches on each channel and their broadcast times.

NEITHER ČT, NOVA NOR PRIMA WILL BROADCAST PROJECTED RESULTS AFTER THE POLLING STATIONS HAVE CLOSED

1. 10. 2026 | 4 min read On Saturday 10 October, once polling stations in the Czech Republic have closed, the media will not publish estimates of the election results – so-called exit polls – which are based on surveys of voters after they have cast their votes.

TV NOVA IS FOCUSING ON THE MENTAL HEALTH OF PARENTS AND CHILDREN IN ITS ‘LET’S TALK TOGETHER’ CAMPAIGN

30. 9. 2026 | 2 min read Nova TV has launched a new awareness campaign, ‘Let’s Talk Together’, which highlights the importance of parents’ mental health in supporting their children’s psychological wellbeing. The project includes TV adverts, a podcast featuring Kristina Kloubková and Jan Vojtek, and a website with practical resources and contact details for specialist support.

VML, PUBLICIS, ZARAGUSA AND DENTSU HAVE BEEN SHORTLISTED FOR THE GOLDEN DRUM. YOUNG CZECH LIONS ALSO STAND A CHANCE.

30. 9. 2026 | 2 min read The Slovenian Golden Drum creativity festival has announced this year’s shortlist. The Czech entries in the finals are from VML, Leo Prague, Dentsu Creative and Zaraguza CZ. Five of their entries have made it onto the shortlist, securing a total of 15 shortlist placements.

DAVID MRZENA TO LEAD THE MEDIA STRATEGY FOR THE NOVA AND ONEPLAY BRANDS

30. 9. 2026 | 2 min read David Mrzena holds the position of Head of Media Strategy at the Nova Group. He is responsible for the media strategy of the TV Nova and Oneplay brands, as well as media planning, buying and campaign evaluation. He joined Nova in April from Publicis Groupe.

THE ‘LOVE IS ON THE AIR’ PODCAST IS COMING TO TELEVISION AND WILL JOIN FORCES WITH ‘NAKED ATTRACTION’

30. 9. 2026 | 2 min read The Czech-Slovak podcast *Love Is On The Air* is making the leap from audio and video platforms to television screens. From 15 October, TV Óčko will broadcast its new programme *Naked On The Air*, which will air every Thursday ahead of the second series of the dating show *Naked Attraction*.