What you will find in the article:
- David Mrzena is the new Head of Media Strategy at the Nova Group.
- He is responsible for the media strategy of the TV Nova and Oneplay brands.
- He focuses on planning, media buying and campaign evaluation.
- He has built a team of media specialists to deliver effective marketing.
- He previously worked at Publicis Groupe as Group Head.
David Mrzena has joined TV Nova’s marketing team, taking up the newly created role of Head of Media Strategy in April this year. In this role, he is responsible for the media strategy of the TV Nova and Oneplay brands, including media planning and buying, as well as the evaluation of marketing campaigns.
His remit also includes collaborating with the marketing teams of both brands and developing media planning across communication channels. Since joining the company, he has also built up a team of media specialists.
“For our continued growth, it is increasingly important to reach audiences beyond our existing television viewers. That is why I am delighted that David has joined us; he has several years’ experience in the media sector, specialising in cross-media planning. His role is to work with the newly formed team to find ways to bring our brands and programmes to the widest possible audience as effectively as possible,” said Jakub Folauf, Marketing Director at TV Nova.
David Mrzena focuses on the strategic management of media investments and evaluating their effectiveness. In his own words, he aims to utilise a combination of in-house and external media channels so that marketing activities deliver measurable results.
“Thanks to its own channels, the Nova Group is able to reach a wide audience, and external media help us to expand this reach even further. We want to use them as effectively as possible and ensure that every koruna invested serves a clear purpose and delivers a measurable result,” said David Mrzena.
Before joining the Nova Group, he worked at the media agency Publicis Groupe, where his most recent role was Group Head. He led a team of media consultants and worked with clients in the fast-moving consumer goods, energy and B2B sectors.
Source: mediaguru.cz