What you will find in the article
- 41 per cent of Czechs use Oneplay regularly, whilst 35 per cent use Netflix
- 54 per cent of the population uses online and pay-TV services
- Oneplay reaches an average of 3.6 million viewers per month
- Nova has launched its Onereach advertising product and a new advertising package
41 per cent of the Czech population regularly uses Oneplay, whilst 35 per cent use Netflix. Among the youngest generation, however, Netflix remains in the lead with 53 per cent, whilst 48 per cent of this group use Oneplay. This is according to data from Kantar Lifestyle 2026, presented by Renata Týmová and Hung Nguyen from TV Nova as part of their presentation at this year’s Forum Media conference. Over the last two years, Oneplay’s usage among the Czech population has increased by 16 percentage points.
Among other services, iVysílání by Česká televize also has a significant share, with 22 per cent of the population watching it regularly. This is followed by the free version of Prima with 11 per cent and HBO Max with 10 per cent.
According to data from TV Nova and ATO measurements, Oneplay was watched by an average of 3.6 million viewers per month between January and October 2026. In October, this figure reached 3.8 million. The figure is based on a conversion using a coefficient of 1.8.
According to the data presented, 54 per cent of the Czech population uses paid television services and video-on-demand platforms. Their popularity is highest among younger generations, reaching 63 per cent among Generation Z and 59 per cent among Generation Y. It is also significant among baby boomers, at 44 per cent.
The presentation also highlighted changes in viewing behaviour . Traditional television is watched daily by 47 per cent of the population and weekly by 68 per cent. For paid online television and video-on-demand services, these figures stand at 34 per cent and 60 per cent respectively . The television screen thus remains a significant medium, but an ever-increasing proportion of viewing is shifting towards online services, and the range of services on offer varies significantly between different viewer groups.
TV Nova also presented the profile of the Oneplay audience from an advertiser’s perspective. Users aged 15 to 44 account for 45 per cent of the platform’s users, whilst this figure stands at 15 per cent amongst regular television viewers. 19 per cent of the Oneplay audience have a university education, compared with 15 per cent of television viewers. In socio-economic groups A and B, 24 per cent of platform users belong to these groups, compared with 18 per cent of the television audience.
Nova to launch the Onereach advertising product
The new Onereach advertising product, which Nova will begin rolling out gradually after it stops ad-skipping in catch-up viewing from 18 November, is set to offer advertisers a combination of reach on Oneplay and in linear television broadcasting. Nova is building it on five pillars: premium content, audience size, viewing on a television screen, data-driven targeting options, and additional reach beyond linear television.
At the same time, during the first quarter, it will launch an advertising package for Oneplay. This new Komfort package with adverts will feature adverts in both video content and television broadcasts. For the existing Komfort, Extra Zábava, Extra Sport and Maximum, adverts will only appear in content on TV Nova channels. However, even with these packages, it will not be possible to skip adverts placed within TV Nova broadcasts when watching them on catch-up via Oneplay (nor with other operators).
You can read more about the Onereach advertising product, unveiled at Forum Media, here.
Source: mediaguru.cz