NETFLIX IS AHEAD OF ONEPLAY, AT LEAST WHEN IT COMES TO PAYING FOR SUBSCRIPTIONS BY CARD

5. 8. 2026 | 5 min read Almost immediately following last year’s merger of the Voyo video-on-demand service and the O2 TV internet television service, their successor, Oneplay, became the largest streaming service in the Czech Republic overnight, surpassing even Netflix – the previous market leader – in terms of subscriber numbers. However, even a year and a half after its launch, Oneplay still lags behind Netflix in one respect: paying for a subscription by card.

APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

31. 5. 2026 | 3 min read The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable.

THE NETFLIX EFFECT: HOW FILMS AND TV SERIES ARE CHANGING BUSINESS, TOURISM AND POP CULTURE

13. 5. 2026 | 4 min read Ten years ago, Netflix expanded its services from 60 to over 190 countries worldwide in a single day. Even then, the company declared its ambition to bring “wonderful stories from around the world to the whole world”. According to the company’s management, however, its global presence has always been based primarily on strong links with local communities and markets.

WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

7. 5. 2026 | 5 min read Technological evolution often brings with it a number of paradoxes. Streaming services, which originally assumed that viewers would watch digital entertainment primarily on a large screen, are now beginning to experiment with mobile formats, including within the CTV landscape.

WHO PAYS FOR YOUR FAVOURITE STORY? A HUNDRED YEARS OF ADVERTISING THAT QUIETLY BECAME PART OF THE CONTENT

22. 4. 2026 | 13 min read At first glance, it may look like an old advertising relic from the age of radio and black-and-white television. But the Brought To You By model, in which the sponsor is an acknowledged part of the content, has in fact never completely disappeared. On the contrary, it has simply evolved along with the media, audiences and the business logic of the entertainment industry. The story of BTYB is therefore not only the history of a single advertising format but also the history of the tension between creativity, commerce and the question of who actually pays for the stories we so love to watch.

WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV

31. 10. 2025 | 4 min read Feature series are one of the main attractions for prepaid customers in the region, according to a study by WPP Media's VideoTrack CEE. Although streaming platforms are the primary place where online viewers discover new (mostly global) series, local TV series from traditional broadcasters still attract excellent audiences to their TV screens, according to WPP Media's analysis.

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

26. 10. 2025 | 3 min read The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza.

TECH GIANTS ARE GETTING INTO THE STREAMING WARS

18. 10. 2025 | 3 min read While success in streaming has been measured by subscriber numbers, this criterion may change completely in the future, notes Erik Luzsicz.

THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

15. 10. 2025 | 4 min read The brands that Czechs consider close to them have hardly changed compared to last year. Lidl remains the top brand, according to the updated survey by Ipsos.

HOW MOVIES INCREASINGLY DRIVE STREAMING REVENUE

10. 10. 2025 | 4 min read A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent.

BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 | 2 min read Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver.

GEN Z GO STRAIGHT TO STREAMING SERVICES

16. 9. 2025 | 2 min read Over half of British Gen Z start watching TV on streaming platforms such as Netflix or Amazon Prime over browsing regular broadcast channels, according to new research from Boston Consulting Group.

STUDY: MORE VIEWERS START THEIR TV VIEWING WITH A SVOD SERVICE THAN LIVE TV

15. 9. 2025 | 4 min read Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix.

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 | 4 min read It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its "successor" continues to operate.

CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

15. 7. 2025 | 4 min read Czechs often change their streaming service subscriptions and pay less than users in other Central and Eastern European countries, according to a study by WPP Media.

PPF CEO STOESSEL: ONEPLAY IS 50 PERCENT AHEAD OF NETFLIX

8. 6. 2025 | 3 min read The PPF Group believes in a multi-platform future and the digital transformation of ProSieben, following the example of CME. Incoming co-CEO Didier Stoessel spoke about these plans in foreign media.

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

29. 4. 2025 | 3 min read The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+.

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 | 2 min read The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options.