STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW
24. 8. 2023 There appears to be a ceiling to the number of TV and video services that viewers would want to subscribe to, and consumers might be approaching that ceiling, according to a report from Hub Entertainment Research. Even so, more viewers are upping their spending on video services than decreasing their outlays, per the report. Almost… Continue reading STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW Více informací
PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING
15. 6. 2023 Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING Více informací
NETFLIX’S ‘WEDNESDAY,’ HBO’S ‘THE LAST OF US’ ON YOUTUBE’S LIST OF TOP 10 ADS FOR 2023
9. 6. 2023 A Peacock ad starring Kevin Hart also made the cut, as did a star-studded spot for Bulgari featuring Zendaya and Anne Hathaway. What makes for a successful commercial on YouTube? It helps to be a streaming service. On Monday, the Google-owned video platform released its 2023 Ads Leaderboard, which highlights the top 10 ads that have… Continue reading NETFLIX’S ‘WEDNESDAY,’ HBO’S ‘THE LAST OF US’ ON YOUTUBE’S LIST OF TOP 10 ADS FOR 2023 Více informací
NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE
4. 6. 2023 In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a partner. The first day of the Nextv Ad Europe event focused on the latest developments in TV advertising, while the second and third days of… Continue reading NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE Více informací
AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND
23. 5. 2023 The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services. Více informací
LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE
16. 5. 2023 Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE Více informací
ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX
15. 5. 2023 Streaming services enjoy growing popularity in the Czech Republic and Slovakia, according to the Atmedia index survey. According to the Atmedia Index survey 40% of people aged 15-69 (2.6 million Czechs) used at least one paid VOD service (SVOD) at least several times a month in the second half of last year in the Czech… Continue reading ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX Více informací
MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS
7. 5. 2023 More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows. The number of viewers watching streaming services in the country is growing steadily year on year. This is helped by the expanding range and competition in the market, as well… Continue reading MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS Více informací
THE FUTURE OF STREAMING IS ADS
2. 5. 2023 Call it FAST, call it AVOD, call it whatever you want. Free ad-supported streaming is having a moment, and it’s only going to get bigger from here. The big-name streaming services had a really good run. The likes of Netflix, Hulu, HBO Max, Disney Plus, Apple TV Plus, and all the other Pluses have spent… Continue reading THE FUTURE OF STREAMING IS ADS Více informací
STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%
2. 5. 2023 In these times of growing inflation, we all aim for some level of belt-tightening strategy. For some, that may mean canceling extra streaming services that they’re not using. For others, finding a cheaper option for the same content is more appealing. It seems that streaming services understand this dilemma and have continued to increase the… Continue reading STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78% Více informací
THE CRISIS DOESN’T HURT US. PEOPLE WATCH VOYO MORE OFTEN THAN NETFLIX, SAYS THE CEO OF NOVA
5. 4. 2023 In a crisis, people typically cut back on non-essentials like entertainment. But Nova TV, which resurrected the fading streaming video platform Voyo last year, is not complaining about declining interest. Voyo has already half a million users, and despite the crisis, their numbers continue to grow. “Now in the spring season, Voyo consumption is approaching… Continue reading THE CRISIS DOESN’T HURT US. PEOPLE WATCH VOYO MORE OFTEN THAN NETFLIX, SAYS THE CEO OF NOVA Více informací
TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS
16. 3. 2023 The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV. Time spent with media has increased by nearly a quarter over the past five years. That’s according… Continue reading TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS Více informací
SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS
9. 3. 2023 Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports. As the streaming wars have heated up, streaming services have spent increasingly large amounts of money trying to establish their brands with consumers, going so far as to make some big media buys at this year’s Super… Continue reading SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS Více informací
ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET
2. 2. 2023 The number of households subscribing to some form of video-on-demand (SVOD) service continues to increase in the Czech Republic. Netflix still has the strongest position. The number of households that subscribe to a pay video-on-demand (SVOD) service is growing in the Czech market. According to ATO-Nielsen Admosphere’s introductory research available to MediaGuru.cz, 25% of Czech… Continue reading ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET Více informací
STREAMING AUDIENCES DON’T SEE A NEED FOR LOYALTY
15. 9. 2022 The Future. The film and TV streaming market is only getting tougher as audiences get in the habit of signing up, watching a show, and then canceling once they’re done. Platforms may need to use every tool in their arsenal to keep people hooked for another month, including dropping the binge model, offering titles from a… Continue reading STREAMING AUDIENCES DON’T SEE A NEED FOR LOYALTY Více informací
THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR
10. 8. 2022 The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company. The share of Czechs using at least one video-on-demand service will increase to 42 percent next year, up two percentage points from this year. Users of these services have access to 1.5 services on… Continue reading THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR Více informací
THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS
2. 8. 2022 After acquiring film studios or buying up sports rights, players in the VOD and TV market are rushing to animation studios, writes Erika Luzsicza. What’s moving the TV market at the moment? So far we’ve had movie studio acquisitions, sports rights buyouts, or increased interest in live streaming. Some of these trends have been revived… Continue reading THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS Více informací
ESTIMATE: 60% OF CUSTOMERS PAY FOR STREAMING, TREND HITS CINEMAS
24. 6. 2022 According to Axocom data, 60 percent of the 1.3 million total viewers are paying for streaming video content. Streaming platforms in the Czech Republic have 1.3 million viewers. However, the number of users paying for content on a regular basis is significantly lower, at roughly 60%, or 800,000 people. The rest take advantage of various… Continue reading ESTIMATE: 60% OF CUSTOMERS PAY FOR STREAMING, TREND HITS CINEMAS Více informací
