STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year's price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term customers. It is therefore increasingly important for users to actively manage their subscriptions, which can save them thousands of crowns a year. The Diary's overview can help with platform selection. Oneplay The largest Czech streaming platform Voyo is closing together with another giant, O2 TV. However, a joint project called Oneplay will be created. The new product will be available in the Czech Republic from March 10 and will offer four subscription options. The basic one called Komfort costs CZK 199 per month and will offer over two thousand movies and 55 TV channels. Viewing is limited to one device.

CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

20. 2. 2025 Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here's an overview of them.

BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

18. 2. 2025 The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London.

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as "viewed."

STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

30. 1. 2025 Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today.

STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

28. 1. 2025 Recent research on streaming TV reveals general consistency, but not growth, in the amount of streaming apps viewers regularly tune into -- 3.9 average apps per U.S. home in third-quarter 2024, according to TVision.

STREAMS 2024: MOST OF IT HAS GOTTEN MORE EXPENSIVE, BUT WE’RE STILL WATCHING. AND YOUTUBERS HAVE RESPONSIBILITIES

6. 1. 2025 You have to pay to watch the highest quality shows on the internet. Without a premium subscription, you won't be able to afford it.

CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

9. 12. 2024 Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested.

TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS

6. 12. 2024 It's been a problem for years - angry sports fans who can't watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters.

VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

27. 11. 2024 The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that.

NETFLIX LEADS IN THE CZECH REPUBLIC, VOYO IS SECOND. PRIMA+ HAS CAUGHT UP WITH DISNEY+

26. 11. 2024 Netflix remains the most used video-on-demand (VOD) service in the Czech Republic. It is followed by Voyo as the strongest local service. Prima+ has reached a comparable share to Disney+.

ESTRELLA AND NETFLIX’S NEW YEAR’S HEIST CAMPAIGN ON ATRESMEDIA

14. 11. 2024 To promote Netflix’s new series Berlin, Estrella teamed up with Atresmedia for an innovative, interactive campaign during Spain’s most-watched TV moment—the New Year’s Eve countdown. The objectives were clear: generate high awareness for Berlin, enhance Estrella’s brand image, and make an impact with a campaign that broke through traditional ad norms. A one-of-a-kind approach In a first-of-its-kind approach, Atresmedia and Estrella crafted a unique gamified experience by staging a thrilling, real-time “jewelry heist” that unfolded during the New Year’s ad break. Instead of standard commercials, Atresmedia viewers were pulled into a high-stakes heist scene inspired by Berlin, with clues embedded throughout the segment. This immersive storyline invited viewers to participate as detectives in real-time, tasked with figuring out the heist’s “solution” before the ad break ended.

CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

4. 11. 2024 VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos.

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments.

GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR

28. 8. 2024 Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion.

MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC

14. 8. 2024 The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia.

VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020

30. 7. 2024 Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows.

STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS

19. 7. 2024 Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation.