IF YOUR TRAVEL AD LOOKS TOO PERFECT, GEN Z WON’T TRUST IT

28. 6. 2025 What clicks with Gen Z? Show them the good, the bad and the ugly.

STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

25. 6. 2025 Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH, a syndicated study conducted in partnership with the National Opinion Research Center at the University of Chicago. Platform penetration usage of TV “boomer” consumers — those born in the late 1940s through… Continue reading STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

MYTHS ABOUT GEN Z CAN HARM MARKETING

2. 6. 2025 This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked. The Best Brand Awards is an international competition based in Germany. Its goal is to recognise brand concepts from around the world. This year’s Best Brand Awards… Continue reading MYTHS ABOUT GEN Z CAN HARM MARKETING

STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN

2. 6. 2025 A new survey puts a spotlight on the streaming behavior of 18-to-34-year-olds finds those viewers pay more for content than other age groups, but are more likely to churn if they fail to get what they crave, according to Ampere Analysis. The Ampere study described the demographic’s subscription streaming behavior as “subscribe, stack, churn, repeat” and… Continue reading STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN

YOUNG PEOPLE ARE RETURNING TO TELEVISION: NEW APPROACHES TO MEDIA PLANNING

1. 6. 2025 Using streaming services is not a matter of age. This is the conclusion of the CTV Barometer report conducted by Freewheel in cooperation with GWI, a company specialising in technologies for consumer behaviour research.

CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

12. 5. 2025 How can you remain relevant in a digital world where a high-quality product is no longer enough? The key lies in data, authenticity, consistent work with the community and the courage to adapt to new technologies, according to the Content First conference. Content is everywhere around us today, but very little of it really grabs… Continue reading CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

BABY BOOMERS, GEN Z, GEN BETA: THE POINT OF AGE COHORTS

27. 4. 2025 After the legendary Baby Boomer generation came Generation X, followed by Generations Y, Z, and Alpha. And now? Starting in early 2025, Generation Beta is being born. What lies ahead for them? Members of Generation Beta have been born since 1 January 2025—at least according to English-language media that reference demographers and sociologists. This categorisation… Continue reading BABY BOOMERS, GEN Z, GEN BETA: THE POINT OF AGE COHORTS

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 Prima has launched CoolLab, a new media project focused on projects for young target groups. Media group Prima has unveiled a new brand CoolLab that focuses on young target groups. The new media hub is mainly responsible for content on social media and connects the digital world with TV production. It builds on the style… Continue reading PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

4. 4. 2025 The Coca-Cola Company is coming again with its legendary “Share a Coca-Cola” campaign. This time, it’s calling on members of the younger generations in particular to meet in the real world. Read about the new campaign in the next issue of MAM, where the company’s marketing director Jakub Loos talks about it. Coca-Cola already celebrated… Continue reading SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

APRIL FOOLS’ DAY 2025 — THE 21 BEST (AND WORST) JOKES AND PRANKS

2. 4. 2025 I’m rating every company April Fools’ prank based on cringeworthiness. April Fools’ Day has come and gone, and companies across the globe have given us their best shot — posting jokes and pranks that vary from being pretty funny to downright cringeworthy. From a gaming headset that can translate Gen Z “brainrot” to a wearable… Continue reading APRIL FOOLS’ DAY 2025 — THE 21 BEST (AND WORST) JOKES AND PRANKS

STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION

26. 3. 2025 More viewers are opting for content selections personalized through user algorithms offered by streaming platforms rather than recommendations from friends and family, according to new data from Ampere Analysis. This trend is especially true for users aged 25 to 34 and those in households with young children, who are far more likely to “trust the… Continue reading STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That’s according to a new report detailing media digital trends from Deloitte. The media industry is undergoing fundamental changes and is at a crossroads, according to a new report from Deloitte,… Continue reading PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

25. 3. 2025 M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes. The honeymoon between the streaming industry and consumers is definitely over, with a new consumer survey showing deep dissatisfaction. Nearly half (47%) of those surveyed by Deloitte said they pay too much for… Continue reading SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

REPORT: 56% OF SUPER BOWL LIX VIEWERS EXPECTED TO STREAM EVENT

7. 2. 2025 With the upcoming Super Bowl LIX, featuring the Kansas City Chiefs against the Philadelphia Eagles from the Superdome in New Orleans, again expected to dominate broadcast television viewing, new data suggests streamers will be a big part of the audience. About 56% of total Super Bowl viewers — approximately 67 million people — expected to also stream… Continue reading REPORT: 56% OF SUPER BOWL LIX VIEWERS EXPECTED TO STREAM EVENT

MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

4. 1. 2025 Nearly three-quarters of US and UK marketers (73%) are planning to increase their investment in brand ambassadors next year, according to new research. Creator agency Billion Dollar Boy commissioned a Censuswide study of more than 4,000 consumers and over 500 senior marketers and brand managers in the US and UK. The reasons for investing more… Continue reading MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

7. 12. 2024 The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they… Continue reading GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

1. 12. 2024 According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service. Consumer trust in companies is currently at a record low. Yet the development of AI is increasing demands on brands. According to 60% of consumers, AI is making trust even more… Continue reading CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

HOW DIFFERENT GENERATIONS WATCH TV

19. 10. 2024 Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you’d expect. Before you assume no one watches TV anymore, let’s dive into the real viewing habits reshaping how generations consume content and… Continue reading HOW DIFFERENT GENERATIONS WATCH TV