OLYMPICS ADVERTISING: HOW TO STRIKE GOLD WITHOUT JUMPING THROUGH HOOPS

22. 7. 2024 The Olympics is a global phenomenon that captures the attention of audiences, brands and advertisers worldwide. With over three billion viewers tuning in for the 2020 Tokyo Games and similar numbers expected for the upcoming 2024 Paris Summer Olympics, brands have an exceptional opportunity to connect with a vast, diverse audience. What makes the Olympics… Continue reading OLYMPICS ADVERTISING: HOW TO STRIKE GOLD WITHOUT JUMPING THROUGH HOOPS

TOP ADS HAVE DISTINCT EMOTIONAL TRAITS

19. 7. 2024 Ads from top-performing campaigns typically have a distinct emotional profile, according to new research by DAIVID, the creative effectiveness measurement platform, and WARC. Ian Forrester, the CEO of DAIVID, revealed the findings of this analysis in a session on the Creative Impact track at the Cannes Lions International Festival of Creativity. “Emotions are the key… Continue reading TOP ADS HAVE DISTINCT EMOTIONAL TRAITS

AI MAKES INDIVIDUALS MORE CREATIVE BUT DIMINISHES CREATIVITY OF GROUP, STUDY FINDS

16. 7. 2024 Simultaneously offering great potential alongside a grave threat to creative work, AI is touted to change the creative industries profoundly – a new study from researchers at University College London and the University of Exeter based on LLMs to help short story writers finds that less naturally creative people within the group studied were able… Continue reading AI MAKES INDIVIDUALS MORE CREATIVE BUT DIMINISHES CREATIVITY OF GROUP, STUDY FINDS

THE GREENPRINT USA WEBINAR: SUSTAINABLE ADVERTISING ALONE WILL NOT CONVINCE CONSUMERS. ADVERTISERS NEED TO FOCUS ON SIX KEY POINTS.

14. 7. 2024 Sustainability is a topic that resonates around the world. The media industry is no exception. Modern consumers are increasingly aware of environmental issues and tend to prefer brands that commit to sustainable practices. Advertisements that emphasise sustainability can engage these consumers and increase their brand loyalty. On the other hand, ads can also serve as… Continue reading THE GREENPRINT USA WEBINAR: SUSTAINABLE ADVERTISING ALONE WILL NOT CONVINCE CONSUMERS. ADVERTISERS NEED TO FOCUS ON SIX KEY POINTS.

LES BINET: AVOID PUSHING BRAND AND PERFORMANCE AT THE SAME TIME

13. 7. 2024 Both brand building and performance advertising are vital for growth, but it’s a mistake to try to do two jobs at once, argues effectiveness expert Les Binet. Brands that try to combine brand advertising with performance are at risk of “getting in people’s way” and detracting from the job to be done, says Adam&eveDDB group… Continue reading LES BINET: AVOID PUSHING BRAND AND PERFORMANCE AT THE SAME TIME

BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING

2. 7. 2024 Of the 60 ads selected last year, Bauhaus, Birell and Mastercard resonated most with Czechs, according to Ipsos. Advertising is good when it is effective. According to Ipsos, three pillars are important for effective advertising creative – creative experience, empathy and proximity, as well as a creative idea. In terms of these pillars, Czech consumers… Continue reading BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING

CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

21. 6. 2024 The Czech campaign “National Day without Haste”, prepared for the Czech Association of Insurance Companies by McCann and Hero & Outlaw, was the top winner at Cannes Lions. For the third time in a row, the campaigns of the Czech Association of Insurance Companies (ČAP), under which the agencies McCann Prague and Hero & Outlaw… Continue reading CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

21. 6. 2024 The last day of the Festival of Creativity shone a light on the problems of the industry, how to fix them, but also on the success of Barbie. The last day of the Cannes Lions Festival of Creativity started on an optimistic note, giving the audience in the Lumière Hall a reminder of the phenomenally… Continue reading ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

20. 6. 2024 Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report. International audiences want brands to represent global culture by embracing diversity and depicting people in nuanced and respectful ways. As detailed in a new Amazon Ads report, “From Ads to… Continue reading STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS

20. 6. 2024 Puppy mills, where dogs are bred for profit with little regard for their welfare, remain a troubling issue. To combat this, GAIA, a Belgian non-profit organisation dedicated to animal rights, partnered with Integreate by DPG Media to launch an impactful media campaign. This campaign not only raised significant awareness but also earned prestigious awards, including… Continue reading DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 Artificial intelligence as an aid to communication, research and the fight against disinformation – these are the main topics of this year’s annual MAM conference. The deadline for the largest domestic industry conference for marketing, communications and media professionals is still five months away, but we can already look forward to great presentations by the… Continue reading FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS

27. 3. 2024 Sponsors may now take advantage of the wider graphic possibilities for sponsorship messages and injections on TV Nova. TV Nova has upgraded its graphic manual for sponsorship messages and injections: producers can use a wider range of graphic options for sponsorship injections. The injection now can be not only horizontal, but also vertical, so that… Continue reading TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS

THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION

26. 3. 2024 TV is the media channel of choice for top brands. One of the reasons is that it provides unrivalled access to consumers of all ages, including the elusive group of 18-34 year olds. Karen Howe, global award-winning creative director and member of the Cannes Lions advisory board, focused her brand magic webinar on some of… Continue reading THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION

YOUNG LIONS KNOWS THE WINNER.

25. 3. 2024 The judges and organisers of the competition for young creatives in the communications industry have announced the winners of this year’s national round of the Young Lions competition. The Czech round of the Young Lions competition for young creatives in the communications sector has announced the winners. For the first time this year, the winners… Continue reading YOUNG LIONS KNOWS THE WINNER.

FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

4. 3. 2024 The 19th edition of the Fle Media Awards (Flema), a competition for innovative use of media and creative approaches to media investment planning, is now open. Flemedia launches the 19th Fle Media Awards (Flema), a competition for innovative use of media and creative approach to media investment planning. The competition is open to authors of… Continue reading FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

GOLDEN DRUM IS ACCEPTING APPLICATIONS, CELEBRATING ITS 30TH ANNIVERSARY THIS YEAR

1. 3. 2024 The International Festival of Creativity Golden Drum, of which MAM is a media partner and which will take place again this year in October in Portorož, Slovenia, is calling for applications from agencies. The Golden Drum competition is open to creative, digital and media agencies, commissioners, design studios and media houses to submit work that… Continue reading GOLDEN DRUM IS ACCEPTING APPLICATIONS, CELEBRATING ITS 30TH ANNIVERSARY THIS YEAR

AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?

28. 2. 2024 The word "author" automatically creates a kind of aura of uniqueness around itself. But what is it really like with authorship and auteurism in TV advertising? And which famous directors even signed some of the ads?

ADVERTISERS WASTE BILLIONS ON CONTENT THAT ISN’T ACTIVATED

20. 2. 2024 More than half of new content produced annually by brands is never published, according to an AI-powered analysis from CreativeX, translating to as much as $100bn spent on unused assets. That figure is based on a study which estimated the average F500 company could be wasting at least $25m a year on unused creative assets;… Continue reading ADVERTISERS WASTE BILLIONS ON CONTENT THAT ISN’T ACTIVATED