TV ÓČKO IS FILMING THE SECOND SERIES OF ITS STRIPTEASE SHOW, WHICH WILL FEATURE ‘TWICE AS MANY WOMEN’ FOR VIEWERS

7. 9. 2026 | 2 min read The music channel Óčko, part of the Mafra group, is filming the second series of the striptease show *Naked Attraction*, which is about “finding love without clothes and without pretence”. The second series will be subtitled “Girls Want It Too!” and, according to the channel, will feature twice as many women as the first series, with a significant representation of the younger generation.

GOLDEN DRUM HAS EXTENDED THE ENTRY DEADLINE. CREATIVES CAN REGISTER UNTIL 8 SEPTEMBER

6. 9. 2026 | 2 min read There are still a few days left to submit the best campaigns to this year’s Golden Drum. The international festival of creativity has extended the deadline for entries to 8 September 2026 at 23:59 CET. The festival is thus giving teams a few extra days to finalise their entries. Portorož is also attracting visitors with a programme packed with prominent figures from the global creative scene.

TOTAL TV DRIVES 54% SHARE OF ADVERTISING PROFIT DESPITE INCREASED FRAGMENTATION

4. 9. 2026 | 3 min read An analysis of over £100m worth of UK TV investment has found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.

MEDIA CLUB INCREASED ITS PROFIT BY A FIFTH LAST YEAR, WITH INTERNET ADVERTISING BEING THE MAIN DRIVER OF GROWTH

3. 9. 2026 | 2 min read Last year, Media Club increased its net profit by more than a fifth to CZK 706.4 million, whilst net turnover rose by 2.4 per cent to CZK 6.07 billion. Prima’s sales agency benefited primarily from growth in online advertising, whilst revenue from traditional television advertising remained virtually unchanged year-on-year.

TV NOVA WILL LAUNCH ITS PRE-ELECTION BROADCASTING ON 7 SEPTEMBER, WITH DEBATES TO BE BROADCAST ON TN LIVE

3. 9. 2026 | 2 min read On 7 September, TV Nova will begin its pre-election coverage of the local and Senate elections, which will take place on 9 and 10 October. On TN Live, it will feature thirteen regional debates, five pre-election ‘Superdebates’ and, during the election weekend, a special studio providing live results and analysis.

ZLATÝ KLINEC: GRAND PRIX OF SLOVAK ADVERTISING GOES TO NOVEMBER 17 CAMPAIGN

2. 9. 2026 | 10 min read The Slovak Zlatý klinec competition has announced the winners of its 2026 edition. The Grand Prix went to the Ďakujeme 17. novembru campaign by Made by Vaculik. Telekom became the most successful advertiser, while MUW Saatchi & Saatchi retained its Agency of the Evening title.

WHY HALLOWEEN SEEMS TO COME TO STORES EARLIER EVERY YEAR

1. 9. 2026 | 3 min read Consumers are shopping earlier, planning further ahead and turning Halloween into a full season.

PAVEL VAŠEK HEADS UP THE PRIMA GROUP’S MARKETING DEPARTMENT

1. 9. 2026 | 2 min read Pavel Vašek has been appointed as the new marketing director of the Prima Group. He joins the media group from the Rohlik Group, where he led brand communications and marketing campaigns in international markets.

WUNDERKIND’S ADAM GENDELMAN: PAUSE ADS DRIVE TWICE THE ATTENTION OF STANDARD 60-SECOND SPOTS

31. 8. 2026 | 3 min read When a viewer pauses a TV show they’re streaming, they’re still in the room. They’re still looking at the screen, still mentally engaged. That moment, it turns out, is far more valuable to advertisers than the traditional commercial break viewers routinely use to check their phones or go to the fridge.

ONEPLAY HAS LAUNCHED A ‘COMING SOON’ SECTION, SHOWCASEING UPCOMING FILMS AND TV SERIES

30. 8. 2026 | 2 min read The Oneplay streaming service has added a new ‘ComingSoon’ section to its catalogue, in which it showcases titles scheduled for release in the coming weeks.

ONEPLAY SPORT WILL BROADCAST THE SPARTA VS SLAVIA DERBY WITH SPECTATORS RIGHT IN THE STUDIO

26. 8. 2026 | 2 min read Oneplay Sport is preparing a special broadcast for Sunday’s 318th Prague derby between Sparta and Slavia. For the first time during a Chance Liga broadcast, it will involve viewers in the match studio. The television production will also utilise 20 cameras, including a drone.

THE POWER OF CREATIVITY LIES IN HUMAN JUDGEMENT, A D&AD STUDY HAS SHOWN. TAKING SHORTCUTS CAN COST YOU DEARLY

26. 8. 2026 | 6 min read D&AD, an organisation bringing together designers and creatives across markets, has published its second report on AI and creativity. In it, it highlights one key point: the distinction between average work and truly high-quality work has not disappeared as a result of artificial intelligence tools.

PRIMA INCREASED ITS NET PROFIT TO MORE THAN HALF A BILLION LAST YEAR, BUT REVENUE REMAINED LARGELY UNCHANGED

25. 8. 2026 | 3 min read In 2025, the Prima Group maintained stable operating performance despite a decline in television advertising revenue. The growth in net profit was driven primarily by a significant improvement in financial performance and growing digital activities, led by prima+.

TELEVISION AUDIENCE MEASUREMENT IS PASSING INTO CZECH HANDS, WITH ATO AND ADMOSPHERE COLLECTIVE TAKING OVER

25. 8. 2026 | 6 min read Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is passing into Czech ownership. The Association of Television Organisations initially acquired a 100 per cent stake in the company; the Admosphere Collective group will subsequently acquire a majority stake. The project to measure television viewing figures and digital video is set to continue unchanged.

THE EFFIE STAGE PROGRAMME IS NOW COMPLETE, FEATURING INTERNATIONAL FIGURES AND DOMESTIC LEADERS

25. 8. 2026 | 7 min read What lies behind marketing communications that really work? This year’s Effie Stage will provide the answer by examining effectiveness from several angles. It will begin with creativity and the ability to keep pace with rapid change, move on to brand strategy and the new AI-driven reality in which brands must operate, and conclude with the very foundation of effective communication – the relationship between clients and agencies.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2026

24. 8. 2026 | 2 min read The HbbTV Association has announced that the jury has been appointed for the HbbTV Awards 2026.

PRIMA HAS LAUNCHED NEW BRAND IDENTITIES, LINKING THE CHANNEL’S PRESENTERS WITH THE BRAND

24. 8. 2026 | 2 min read The Prima Group is launching new on-air identities ahead of the autumn season. The brand spots link the channel’s familiar faces with the five letters of the Prima brand and make use of physically constructed sets rather than digital effects.

COMPANIES ARE REDUCING THE NUMBER OF AGENCIES. THEY WANT TO INTEGRATE MARKETING MORE CLOSELY

24. 8. 2026 | 3 min read Marketing directors are increasingly looking for ways to simplify collaboration with agencies and integrate the various marketing disciplines. According to the Gartner CMO Spend Survey, 39 per cent of them plan to narrow their agency portfolio and concentrate more activities with partners who can cover a broader range of marketing activities.