Category: SHORT READ
SNEAKER AND HEEL EMOJIS ARE FUELING THE RISE OF ‘VIBE SHOPPING’
21. 4. 2026 As footwear shoppers move away from rigid keywords, new Fast Simon data points to a more visual, mood-driven way of searching online.
14TH HBBTV SYMPOSIUM AND AWARDS TO TAKE PLACE ON 18-19 NOVEMBER 2026 IN BARCELONA, SPAIN
20. 4. 2026 The HbbTV Association is pleased to announce that the 14th HbbTV Symposium and Awards will be held on 18-19 November 2026 in Barcelona, Spain. This year’s edition of the connected TV industry’s leading annual summit will take place at the Catalonia Barcelona Plaza, a landmark four-star hotel and conference venue situated directly on Plaça d’Espanya. The event will be co-hosted with 3Cat, Catalonia’s public broadcaster.
THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER?
18. 4. 2026 Stricter rules on advertising less healthy foods came into force in the UK in 2026. The regulator’s initial decisions suggest that the key factor is the identifiability of specific products.
THE CZECHS HAVE FIVE NOMINATIONS AT THE SABRE AWARDS
17. 4. 2026 The ‘Little Superheroes’ campaign by the organisation Pod svícnem has three nominations in the SABRE Awards finals, whilst Grayling has two.
ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL
16. 4. 2026 O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial.
ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM
15. 4. 2026 From 20 May, the PPF Group’s ecosystem of benefits will also be extended to Nova Group customers who use the Oneplay service.
NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY
14. 4. 2026 TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from 1 to 31 May 2026.
NOVA IS SENDING THE POLICIE MODRAVA SERIES AGAINST POLABÍ AND WILL ALSO BE DEPLOYING THE JITŘNÍ ZÁŘE SERIES
14. 4. 2026 The Nova television group will be revamping its prime-time linear programming in May, both on weekdays and at weekends.
RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES
13. 4. 2026 Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media.
CNN PRIMA NEWS WILL BROADCAST A SPECIAL REPORT ON THE HUNGARIAN ELECTIONS ON SUNDAY
10. 4. 2026 CNN Prima Newswill broadcast a special election coverage programme on Sunday evening covering the Hungarian parliamentary elections.
ADVERTISERS MUST ALSO FOCUS ON CONNECTED TV
10. 4. 2026 Smart TV is experiencing growth in the Czech Republic, with a million new viewers added between 2020 and 2022 alone, says Vojtěch Lambert, head of the LCG New Media agency.
THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE
9. 4. 2026 The broadcast of the Winter Olympics in Milan and Cortina had the greatest impact on the performance of television groups in the first quarter of this year.
EVENTS IN THE MIDDLE EAST HAVE AFFECTED INTEREST IN NEWS WEBSITES
8. 4. 2026 The News category saw a significant increase in traffic in March. The key factor was the escalation of the armed conflict in the Middle East, specifically the launch of military operations by the US and Israel against Iran on 28 February. Traffic to news websites rose by 3 per cent month-on-month in March across all measured devices.
TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES
8. 4. 2026 The campaign emphasises that the line between criticism and abuse is crucial, and that anonymity on social media does not mean impunity.
PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES
7. 4. 2026 The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere.
ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ
7. 4. 2026 Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats.
BRANDS ADOPT ‘NO AI’ DISCLAIMERS TO STAND OUT AMID THE SLOP
6. 4. 2026 Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.
ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?
3. 4. 2026 Live coverage of the Czech national team’s group matches at the World Cup will be provided by both ČT sport and Nova. However, most of the matches will be broadcast outside prime time.