PRIMA REVEALS NEWS FOR THE AUTUMN, WILL PRESENT THE SERIES ELIŠKA AND DAMIÁN

20. 6. 2023 The own romantic-historical series with fantasy elements is the first ever in the Prima Group’s offer. It will be launched in autumn under the title Eliška a Damián. Prima Television will launch a new romantic series Eliska and Damián in the autumn to mark its 30th anniversary on Tuesday 20 June 2023. The main roles… Continue reading PRIMA REVEALS NEWS FOR THE AUTUMN, WILL PRESENT THE SERIES ELIŠKA AND DAMIÁN Více informací



TV PRIMA CELEBRATES 30 YEARS

20. 6. 2023 Exactly thirty years ago, on 20 June 1993, viewers in Prague and Central Bohemia could tune in to the first commercial television under the name FTV Premiéra. Since then, the Prima Group has grown to ten channels offering programmes for the whole family and its portfolio also includes websites, radio and print media. For the… Continue reading TV PRIMA CELEBRATES 30 YEARS Více informací



BRANDING, MUSIC AND AVOIDING THE PERILS OF PURPOSE – CREATIVE EFFECTIVENESS UNPACKED

20. 6. 2023 The craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox. “It’s clear that creativity is, by some way, the biggest lever at a marketer’s disposal.” This according to Paul Dyson, co-founder of effectiveness consultancy Accelero Consulting. It’s often been claimed that creativity has… Continue reading BRANDING, MUSIC AND AVOIDING THE PERILS OF PURPOSE – CREATIVE EFFECTIVENESS UNPACKED Více informací



VOYO CHANGES THE DAY FOR PLACING PREMIERE OF ORDINACE SERIES

19. 6. 2023 New episodes of the series Ordinace will air on Voyo on Mondays. The series continues on the pay video platform. Starting Monday, June 26, Voyo is changing the series premiere day. Instead of Thursdays, new episodes will be shown on Mondays. This applies not only to summer broadcasts, but also to the period after the… Continue reading VOYO CHANGES THE DAY FOR PLACING PREMIERE OF ORDINACE SERIES Více informací



PRIMA IS FILMING SEVERAL NEW SERIES

17. 6. 2023 The Prima group has announced the filming of new comedy series Chataři ze Švihova (directed by M. Suchánek) and Zalez do spacáku (directed by J. Haluza). The new comedy series Chataři ze Švihova is directed by Michal Suchánek. The popular actor, director and, in this case, scriptwriter, is betting on the Czechs popularity in cottaging.… Continue reading PRIMA IS FILMING SEVERAL NEW SERIES Více informací



DIGIMEDIA 2023: COMPLETE PRESENTATION FROM THE CONFERENCE

16. 6. 2023 Three sessions, 22 speakers, nine presentations. This was the 18th edition of the DIGIMEDIA 2023 conference, which took place this Wednesday in the Congress Hall of the Czech Television in Prague, Kavčí Hory. A complete overview of what was said at the conference was brought to you by televizniweb.cz BLOCK I – TELEVISION The first… Continue reading DIGIMEDIA 2023: COMPLETE PRESENTATION FROM THE CONFERENCE Více informací



TV PRIMA HAS BOOKED A PLACE IN DVB-T2 FOR THREE MORE STATIONS

15. 6. 2023 Prima TV has booked positions for three more channels in the DVB-T2 Multiplex 22, including one in high definition. This was revealed at the Digimedia conference by Miloš Mastník, Director General of CRA. “We will announce the details in due course,” added Marek Singer, Prima’s general director, declined to specify the focus of the planned… Continue reading TV PRIMA HAS BOOKED A PLACE IN DVB-T2 FOR THREE MORE STATIONS Více informací



PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

15. 6. 2023 Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING Více informací



BRANDZ: APPLE REMAINS THE MOST VALUABLE BRAND AHEAD OF GOOGLE

14. 6. 2023 Apple is the world’s most valuable brand, according to the BrandZ 100 Most Valuable Brands in the World ranking compiled by research company Kantar. Top 10 brands in the BrandZ 100 Most Valuable Brands in the World, source. Apple is the world’s most valuable brand, followed by Google and Microsoft, which overtook Amazon for third… Continue reading BRANDZ: APPLE REMAINS THE MOST VALUABLE BRAND AHEAD OF GOOGLE Více informací



TV NOVA NEWS LAUNCHED A CAMPAIGN WITH THE CLAIM “WE LIVE WITH YOU”

14. 6. 2023 For the ad spot, Televizní noviny uses real footage that editorial crews have shot in their work in the recent past, The faces of the newscast are also involved. Televizni noviny (TV Nova), the country’s most-watched news programme, has launched a campaign to promote its new “Living with You” campaign. “We thought about how to… Continue reading TV NOVA NEWS LAUNCHED A CAMPAIGN WITH THE CLAIM “WE LIVE WITH YOU” Více informací



TV NOVA TO UPGRADE AVOD SERVICE

14. 6. 2023 The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV. Speaking exclusively to Broadband TV News, TV Nova’s CEO Daniel Grunt added that addressable TV is also in its mid-term plans and that by the end of 2024 it will have… Continue reading TV NOVA TO UPGRADE AVOD SERVICE Více informací



AMENDMENT TO CZECH TELEVISION FINANCING WILL CAUSE IMBALANCES IN THE MARKET, ACCORDING TO NOVA AND PRIMA

13. 6. 2023 The main commercial players state that the increased TV fee together with the extension of its payment to include all users of ČT services instead of only those having a TV set would bring imbalance in the market. An increase in funding for Czech Television (ČT) through an increase in the television licence fee and… Continue reading AMENDMENT TO CZECH TELEVISION FINANCING WILL CAUSE IMBALANCES IN THE MARKET, ACCORDING TO NOVA AND PRIMA Více informací



EVOLUTION OF THE TV INDUSTRY: AN NEM SPEAKER PERSPECTIVE

10. 6. 2023 Four key speakers at NEM Dubrovnik 2023 have been asked how they see the evolution of the TV industry during the next 10 years. Their answers were as follows: Haymi Behar, CMO & CDO, SPI International (a Canal+ Company): Over the next decade, the TV landscape is expected to evolve into a hybrid model, blending linear… Continue reading EVOLUTION OF THE TV INDUSTRY: AN NEM SPEAKER PERSPECTIVE Více informací



NETFLIX’S ‘WEDNESDAY,’ HBO’S ‘THE LAST OF US’ ON YOUTUBE’S LIST OF TOP 10 ADS FOR 2023

9. 6. 2023 A Peacock ad starring Kevin Hart also made the cut, as did a star-studded spot for Bulgari featuring Zendaya and Anne Hathaway. What makes for a successful commercial on YouTube? It helps to be a streaming service. On Monday, the Google-owned video platform released its 2023 Ads Leaderboard, which highlights the top 10 ads that have… Continue reading NETFLIX’S ‘WEDNESDAY,’ HBO’S ‘THE LAST OF US’ ON YOUTUBE’S LIST OF TOP 10 ADS FOR 2023 Více informací



PRIMA NEWS DIRECTOR ŠVEHLÁK, ŠTRUNC LEAVES

8. 6. 2023 Pavel Štrunc is leaving the management of Prima Group and CNN Prima News after less than three years. Martin Švehlák is the new director. Martin Švehlák will become the director of news and journalism of the Prima Group from 13th June. He joins Prima from Bulgarian company bTV Media Group, where he has been CEO… Continue reading PRIMA NEWS DIRECTOR ŠVEHLÁK, ŠTRUNC LEAVES Více informací



OMDIA RESEARCH: CEE FAST MARKET ON TRACK TO REACH $42M

5. 6. 2023 The Central and Eastern European market is on track to reach $42m in free ad-supported streaming tv (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. Source: OmdiaCommenting on… Continue reading OMDIA RESEARCH: CEE FAST MARKET ON TRACK TO REACH $42M Více informací



TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW

5. 6. 2023 Czech Television’s stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age. Czech Television stations also had the highest share of the TV market in May. Cumulatively, they reached 30.47% in the all-day broadcasting in the over-15 age… Continue reading TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW Více informací



ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ

31. 5. 2023 ESG, an initiative of the media company CME, which operates TV Nova and the Voyo video platform in the Czech Republic, will be led by Soňa Schwarzová and Hana de Goeij starting June under the brand CME CARES. Soňa Schwarzová will be CME Chief People and Sustainability Officer and Hana de Goeij will be CME… Continue reading ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ Více informací