TV PRIMA IS SET TO AIR A CZECH VERSION OF THE DATING REALITY SHOW ARE YOU THE ONE?, WHICH IS BEING FILMED IN THAILAND

15. 5. 2026 | 2 min read The FTV Prima Group is set to expand its range of reality shows with the international dating format Are You The One?. The Czech version of the programme is being produced for Prima TV and the prima+ platform, and is currently being filmed in Thailand.

PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS

15. 5. 2026 | 3 min read Prima TV is adjusting its evening schedule to accommodate the ice hockey world championship. Films will be replaced by the series Polda and Polabí.

THE NETFLIX EFFECT: HOW FILMS AND TV SERIES ARE CHANGING BUSINESS, TOURISM AND POP CULTURE

13. 5. 2026 | 4 min read Ten years ago, Netflix expanded its services from 60 to over 190 countries worldwide in a single day. Even then, the company declared its ambition to bring “wonderful stories from around the world to the whole world”. According to the company’s management, however, its global presence has always been based primarily on strong links with local communities and markets.

CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

12. 5. 2026 | 2 min read Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026.

NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES

12. 5. 2026 | 2 min read According to Óčko, the first Czech-Slovak version of the dating show Naked Attraction attracted more than 1.3 million viewers and exceeded 105 million views on social media.

THE BEST CAMPAIGNS FROM THE 2026 WORLD CUP

11. 5. 2026 | 2 min read The 2026 World Cup is just round the corner, and TV screens, social media and shop shelves are rapidly filling up with sponsored products, a parade of sporting legends (no surprise there – Beckham is back) and plenty of events brimming with the spirit of football.

PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

11. 5. 2026 | 2 min read The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching.

TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

6. 5. 2026 | 5 min read After five years on the market, TV Nova Group’s TN Live has evolved into a 24/7 news and lifestyle channel. It aims to drive further growth through more intensive content production and distribution on social media and its own platforms.

CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

6. 5. 2026 | 2 min read The rankings in the television market remain unchanged. In April, Czech Television once again topped the ratings among viewers aged 15 and over, whilst Nova retained first place among younger viewer groups and during prime time.

NIELSEN: CO-VIEWING PILOT DELIVERS +4% AVERAGE INCREASE IN TOTAL VIEWERS

5. 5. 2026 | 2 min read Nielsen has released data from its co-viewing pilot for February’s top live televised events that shows an average +4.19% lift in total viewers. Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500.

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 | 2 min read NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors.

ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC

5. 5. 2026 | 4 min read Although ESG adverts are, on average, less effective at capturing attention than standard campaigns, they can significantly boost interest in the topic being communicated, according to new research by Ipsos. The data also confirms growing consumer scepticism towards sustainability claims and a shift in how people define ‘green’ products.

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 | 2 min read New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom.

CNN PRIMA NEWS IS CLOSE TO REACHING THE 3% SHARE MARK AFTER SIX YEARS

5. 5. 2026 | 2 min read CNN Prima News’s share of the television market is increasing year on year and is approaching the three per cent mark this year.

FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS

3. 5. 2026 | 2 min read The FLE Media Awards competition is entering its 21st year. Flemedia has opened entries for Czech and Slovak campaigns, which creators and clients can submit until the end of June.

SVENGALI AND TV NOVA HAVE THE MOST NOMINATIONS AT THE LEMUR AWARDS

30. 4. 2026 | 3 min read The record-breaking CzechPR Awardshas announced its finalists. A total of 116 projects have made it onto the shortlist from 350 entries, with Svengali Communications and TV Nova receiving the most nominations.

THE DEVIL WEARS PRADA 2: THE RETURN OF A BOX-OFFICE HIT SPARKS A WAVE OF ADVERTISING

30. 4. 2026 | 8 min read A beautiful woman, a strict boss and a look behind the scenes at a fashion magazine. The cult story from the world of haute couture is returning to cinema screens after many years, building on the legacy of the original hit The Devil Wears Prada, which defined not only how the fashion world is portrayed on film but also how luxury brands reach audiences. With the return of the iconic characters, film, fashion and marketing have once again come together to form one powerful whole. The result is a wave of advertising campaigns built on fashion aesthetics, micro-stories from the original film and the star power of the actors associated with this phenomenon.

PPF IS BUILDING A MEDIA ECOSYSTEM. ONEPLAY IS OUTPACEING GLOBAL STREAMING PLATFORMS AND SETTING THE STANDARD FOR EXPANSION

29. 4. 2026 | 5 min read PPF Group is developing a strategy for interconnected media and telecommunications platforms. The Oneplay streaming service serves as a model for other markets in Central and Eastern Europe, explained Didier Stoessel, co-CEO of PPF Group, at the Shifts conference.