CZECH TELEVISION HAS MAINTAINED ITS LEADING POSITION AT THE HALWAY-THROUGH POINT OF THE YEAR, GROWING THANKS TO SPORTS BROADCASTING

7. 7. 2026 | 3 min read Czech Television’s channels recorded the highest share of the television market in the first half of 2026. Compared with the same period last year, they were helped in particular by sports coverage of the Winter Olympics and the Ice Hockey and Football World Cups.

KOŤÁK LIVE REACHED OVER 2.5 MILLION VIEWERS ACROSS PLATFORMS IN TEN MONTHS

7. 7. 2026 | 2 min read The entertainment programme Koťák Live has been running for ten months and, according to the producers, has reached more than 2.5 million unique viewers.

TURNOVER OF THE AUDIOVISION ROSE LAST YEAR. HOWEVER, THE SUSPENSION OF INCENTIVES AND THE UNCERTAINTY SURROUNDING ČT POSE A THREAT

5. 7. 2026 | 4 min read According to the Association of Audiovisual Producers (APA), increased incentives have helped bring foreign productions back to the Czech Republic; however, concerns have been raised both by the suspension of new applications and by the government’s proposal to abolish licence fees for Czech Television (ČT).

NIELSEN PREPARES ANOTHER MAJOR SHAKE-UP IN SPORTS TV RATINGS

5. 7. 2026 | 6 min read Nielsen is making another big shift in its audience measurement, this time with how it counts co-viewing within television households.

THE FOOTBALL WORLD CUP FROM THE PERSPECTIVE OF BRANDS AND MARKETERS

3. 7. 2026 | 4 min read Mundial. World Cup. World Championship. This football festival goes by many names, and it would be hard to find an event that can match it in terms of reach.

ŠTĚPÁN KRB TO HEAD THE PRIMA GROUP’S LEGAL DEPARTMENT

2. 7. 2026 | 2 min read The Prima Group has filled the position of Head of the Legal Departmentwith effect from 1 July. Štěpán Krbis joining the company’s management team.

WORLD CUP BRAND ADS GETTING HIGHER ‘ATTENTION’

2. 7. 2026 | 2 min read Nearly three weeks into the 2026 FIFA World Cup, TV advertisers are seemingly getting a major bang for their national TV ad spend with higher "attention" scores for their messaging, according to iSpot.

THE ÓČKO MUSIC CHANNEL HAS HAD ITS CABLE BROADCASTING LICENCE REVOKED

2. 7. 2026 | 1 min read Óčko continues to hold licences for terrestrial broadcasting until 2030 and for broadcasting via special transmission systems until 2034.

PRIMA GROUP’S REVENUE, INCLUDING RADIO AND DIGITAL, REACHED 7.2 BILLION CZK LAST YEAR

2. 7. 2026 | 2 min read The Prima Media Group ended 2025 with consolidated revenue of 7.195 billion koruna and an EBITDA of 1.803 billion CZK.

NOVA INCREASED ITS TURNOVER BY A THIRD LAST YEAR, WITH NET PROFIT APPROACHING TWO BILLION

2. 7. 2026 | 3 min read TV Nova Group’s turnover rose by 2.5 billion crowns last year. Net profit was also higher, approaching the 2 billion CZK mark. Television advertising remains the main source of revenue, although its total volume fell slightly last year.

THE CAMPAIGN FOR THE FILM VELKÝ VLASTNECKÝ VÝLET WON SILVER AT THE CANNES LIONS

2. 7. 2026 | 3 min read The only Czech campaign awarded at this year’s Cannes Lions festival was the communication campaign for the documentary film Velký vlastenecký výlet. The project, produced by Punk Film with support from the creative workshop Fun House, the Leo Prague agency and other teams from Publicis Groupe, won a Silver Lion.

PRIMA SPORT IS SET TO ENTER THE FREE-TO-AIR TV MARKET; NOVA AND O2TV HAVE PREVIOUSLY PAVED THE WAY

1. 7. 2026 | 4 min read The Prima television group wants to shake things up in the sports channels sector. However, this is a challenging sector in which not everyone will succeed.

EVEN WORLD-CLASS CREATORS PRAISE THE CZECH NAKED ATTRACTION. ÓČKO IS PREPARING A SEQUEL

1. 7. 2026 | 3 min read The first Czech-Slovak series of Naked Attraction has become one of the most talked-about television projects of recent months. The nude dating show has sparked a public debate on physicality, relationships and naturalness, and has received a positive response from both viewers and the media. Praise has also come from the holder of the global licence. ÓČKO TV is already preparing the second series. Tonight, the channel will symbolically bring the first series to a close, with the sequel set to air this autumn.

ONEPLAY IS PLANNING MAJOR CHANGES TO ITS BROADCASTING OF THE FOOTBALL CHANCE LEAGUE. THE NEW STUDIO WILL ACCOMMODATE 80 SPECTATORS

30. 6. 2026 | 6 min read Whilst the World Cup dominates television screens, behind the scenes at the Oneplay streaming service, major changes are afoot regarding the broadcast of the new season of the domestic Chance Liga. According to Marek Kindernay, director of Oneplay Sport’s pay-TV sports channels, this is set to be one of the biggest transformations in the service’s history. The changes will be visible on screen in just a month’s time. Programmes with a live studio audience are to be introduced It has been known for some time that Oneplay Sport is setting up a new television studio in the Stages Praha building. The pay-TV sports channels are due to move to the new premises in the middle of the summer holidays.“We’ve got a really busy month ahead of us. A new studio, new facilities, moving the editorial team and loads of details that need to fall into place,” explained Marek Kindernay on the professional social network LinkedIn.“It’ll be a big step forward. But it’s precisely moments like these that make the world of television so enjoyable for me,” he says. The new studio will also feature a visitor area with capacity for up to 80 spectators. It will therefore be used to film programmes for which Oneplay Sport has an audience, such as the popular sports show TIKI-TAKA.

THE EFFIE AWARDS KICK OFF, ADD A NEW CATEGORY FOR B2B AND REVISE THE RULES FOR DIGITAL ENTRIES

30. 6. 2026 | 3 min read The Effie Awards Czech Republic, a competition recognising effective marketing communication, is entering its 29th year. This year, the Association of Communication Agencies (AKA) is introducing a new category for B2B products and services, whilst also refining the criteria for evaluating digital campaigns.

SPIR IS INTRODUCING POLITRAN, A SYSTEM FOR RECORDING POLITICAL ADVERTISING

30. 6. 2026 | 2 min read The new platform enables the creation and submission of mandatory political advertising disclosures. SPIR is offering it as a central technical solution for the entire advertising market.

PRIMA’S MINISERIES WE ARE NOT A CULT IS MEANT TO BE FICTIONAL. THE CHANNEL IS ALSO CONSIDERING NEW EPISODES OF THE SERIES POLDA

29. 6. 2026 | 3 min read Prima is preparing a mini-series entitled My nejsme sekta, which will focus on how cults operate. The result is intended to be a fictional story about cultism, rather than a description of a specific real-life case. In addition, Prima is also considering bringing back the series Polda.

PENTA HOSPITALS AND PLZEŇSKÝ PRAZDROJ HAVE RECEIVED THE MOST NOMINATIONS IN THE ZLATÝ STŘEDNÍK COMPETITION

29. 6. 2026 | 3 min read Out of a total of 650 entries, 196 projects have progressed to the final of the 24th Zlatý středník competition. Among the most successful clients are Penta Hospitals CZ, Plzeňský Prazdroj, 365.bank and Slovenská sporiteľňa, whilst the agencies include FleishmanHillard, Hero & Outlaw and MSL Czech Republic.