IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES
30. 5. 2023 Skipping of ads in the rewind view of internet operators offering Prima Group channels will be possible from June after four minutes. From 1 June, internet and IP TV operators must extend the time after which it is not possible to skip an advertising block on FTV Prima channels from three to four minutes. MediaGuru… Continue reading IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES
NOVA LAUNCHED BEHIND THE SCENES PODCAST, HOSTED BY JAKUB STRYCEK
26. 5. 2023 TV Nova launches a new short podcast “Kuba s Novou” hosted by Jakub Strýček, Marketing Director of TV Nova. TV Nova presents a new short podcast hosted by Jakub Strýček, Marketing Director of TV Nova. The first guest is Bořivoj Hořínek, a promo producer who stands behind shows for TV Nova and Voyo. The interview,… Continue reading NOVA LAUNCHED BEHIND THE SCENES PODCAST, HOSTED BY JAKUB STRYCEK
NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS
22. 5. 2023 In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as… Continue reading NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS
HOW TO INCREASE REACH BY 15% FOR FREE!
19. 5. 2023 Most brands are missing a trick by failing to include audio descriptions of ads for visually impaired consumers, or closed captions for those with hearing difficulties – yet 15% of the population has some form of these two disabilities. Why it matters It’s the stated aim of Procter & Gamble’s chief brand officer to reach… Continue reading HOW TO INCREASE REACH BY 15% FOR FREE!
ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING
15. 5. 2023 Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution. In the April campaign, Škoda Auto communicated its new identity using exclusive ad formats. In addition, the company also measured the impact of TV advertising by using a Brand lift solution, which it implemented via HbbTV in cooperation… Continue reading ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING
HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES
10. 5. 2023 The 11th HbbTV Symposium and Awards will take place on November 28-29, 2023 in Naples, Italy. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES
NOSTALGIA MARKETING AND THE CORONATION
8. 5. 2023 Brands jumping on the King Charles III coronation bandwagon are often tapping into a sense of nostalgia around the institution of monarchy, but they should be aware that not everyone shares that feeling and they could alienate consumers as much as engage them. The power of nostalgia Research* from insights agency Hall & Partners finds… Continue reading NOSTALGIA MARKETING AND THE CORONATION
MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS
7. 5. 2023 More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows. The number of viewers watching streaming services in the country is growing steadily year on year. This is helped by the expanding range and competition in the market, as well… Continue reading MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS
ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023
5. 5. 2023 Digimedia conference, the key meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14th of June in Prague. Participants of the 18th annual DIGIMEDIA 2023 conference, which will take place on Wednesday 14th June 2023 in the Congress Hall of Czech Television, Kavčí Hory district, will… Continue reading ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023
AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME
4. 5. 2023 The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th – 12th May 2023. You can look forward to topics from advertising, OTT and VOD.… Continue reading AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME
CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH
3. 5. 2023 Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent. News multiplatform CNN Prima News has averaged a 2% share in the 15+ audience group three years after launch. This was stated by the Prima group, citing official ATO-Nielsen viewership data for the period this year.… Continue reading CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH
CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE
3. 5. 2023 The Czech Television stations remained the strongest in the general audience in April. However, the gap at the top has narrowed, with Nova improving the most among the top three groups in April. Czech Television stations recorded a cumulative share of 28.97% in all-day broadcasting in the audience group over 15 years of age in… Continue reading CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE
THE NEW ERA OF SUPERIOR TV
2. 5. 2023 The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper. What do we call this rapidly… Continue reading THE NEW ERA OF SUPERIOR TV
AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC
1. 5. 2023 The Association of Commercial Television, whose founding members are the Nova, Prima and Óčko television groups, joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953. To mark the occasion, AKTV is publishing a timeline with an overview of the… Continue reading AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC
NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS
28. 4. 2023 Nova Group’s HbbTV (Hybrid Broadcast Broadband TV) will receive a new, relatively ground-breaking feature arising from the very nature of the ‘red button’. For many people, it will not only be interesting, but ultimately less intrusive. Last autumn saw the introduction of the Quiz Questions feature, which allowed viewers to be quizzed directly during a… Continue reading NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS
CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT
27. 4. 2023 The coronation of the new British king Charles III. is approaching and the commercial TV stations in the Czech Republic are getting ready for it. CNN Prima News will offer special broadcasts from 1st May, sending a trio of reporters to London. Nova will also have its crew in the british capital, and is planning… Continue reading CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT
VOYO WANTS ONE MILLION USERS, PLANS DOZENS OF NEW PROJECTS
22. 4. 2023 The viewership of the Nova Voyo streaming service is growing. It attracts viewers’ attention mainly with new original series. At the end of February, the service already had half a million active and paying users in the Czech Republic and Slovakia. But the goal of the managers is higher, Voyo wants up to a million… Continue reading VOYO WANTS ONE MILLION USERS, PLANS DOZENS OF NEW PROJECTS
FARM ŽIVINA ENTERS THE TV WORLD
20. 4. 2023 Farm Živina has launched its first TV campaign, in which it has bet on sponsor messages. Farm Zivina has launched its first television campaign. Since 11 April, it has had sponsorship messages on Nova Group stations, where they will be seen until 26 April. Furthermore, the campaign, called “Love at first bite”, uses social networks,… Continue reading FARM ŽIVINA ENTERS THE TV WORLD
