TV NOVA TO KICK OFF ITS SUMMER ROADSHOW, ‘A DAY WITH NOVA’, IN OLOMOUC

17. 6. 2026 | 2 min read Nova TV will kick off the latest edition of its summer roadshow, ‘A Day with Nova’, at the end of June. The first stop will be Olomouc on 27 June, followed by Vysoké Mýto, Havlíčkův Brod, Plzeň and Teplice.

NOVA IS NOW BROADCASTING TN LIVE OUTSIDE OF ONEPLAY AND HAS ADDED IT TO MAGENTA TV

16. 6. 2026 | 2 min read TN Live, the TV Nova Group’s online news and lifestyle channel, is set to reach a wider audience. T-Mobile is adding it to its Magenta TV service.

OVER 840,000 SPECTATORS WATCHED THE CZECH FOOTBALL TEAM’S FIRST MATCH AT THE WORLD CUP

12. 6. 2026 | 2 min read A total of 414,000 viewers aged four and over watched the Czech national football team’s first match on ČT sport and Nova Action. The combined audience reach for the broadcast across both channels was 843,000 viewers.

PRIMA IS APPLYING FOR A LICENCE FOR A NEW THEMATIC CHANNEL. WILL IT BE A SPORTS CHANNEL?

12. 6. 2026 | 2 min read FTV Prima has submitted an application to the Council for Radio and Television Broadcasting for licences for a new television channel. However, it has not yet publicly disclosed the channel’s focus.

PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 | 4 min read The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions.

NOVA ACTION HAS SWITCHED TO FULL HD ON DVB-T2 FOR THE WORLD CUP

11. 6. 2026 | 2 min read After a four-year hiatus, Nova will once again be broadcasting the football championship to viewers in high definitionvia terrestrial television.

WHEN A SMALL BRAND REACHES HALF THE NATION: WHAT DID THE TEST OF THREE CAMPAIGNS FROM THE ICE HOCKEY WORLD CHAMPIONSHIPS REVEAL?

10. 6. 2026 | 8 min read The research agency Behavio tested three ad campaigns that ran during the 2026 World Cup to find out what viewers actually took away from the adverts.

CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

10. 6. 2026 | 3 min read According to CME CEO Samuel Barnett, traditional media companies in Central and Eastern Europe have a unique opportunity to harness the power of local content and the distinct characteristics of individual markets. However, if they fail to rapidly develop their digital services, they risk becoming irrelevant in the face of global platforms.

ONEPLAY TO BE SPIN-OFF INTO CME SERVICES

10. 6. 2026 | 2 min read CME is spinning off Oneplay into a new company, CME Services, with the aim of centralising streaming.

SCHEDULE OF LIVE BROADCASTS FROM THE 2026 FIFA WORLD CUP ON ČT SPORT, NOVA ACTION AND TV NOVA

8. 6. 2026 | 3 min read We have put together a guide to the live broadcasts from this year’s World Cup, which will be shown on the sports channel ČT sport, the Nova Action channel, and – for several matches – the main Nova channel. Around half of the more than one hundred competitive matches played will be shown on ČT or Nova, with all of them available on the Oneplay platform.

TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 | 2 min read Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom.

THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

5. 6. 2026 | 3 min read The past season of the Chance League confirmed the growing interest in Czech league football on television. Viewership of matches broadcast on Oneplay Sport rose by more than 23 per cent year-on-year, and the Prague ‘S’ derby became the most-watched broadcast in the channel’s history.

LEMUR: GRAND PRIX FOR THE BRITISH EMBASSY; SVENGALI WINS THE AGENCY AWARD

4. 6. 2026 | 3 min read APRA has announced the winners of the 21st Czech PR Awards – Lemur. The overall winner was the British Embassy in Prague. Among the agencies, Svengali Communications took home the most awards.

CME, THE COMPANY BEHIND TV NOVA, INCREASED BOTH ITS REVENUE AND PROFIT LAST YEAR

1. 6. 2026 | 3 min read The CME media group, which operates television stations and streaming services in Central and Eastern Europe, including TV Nova in the Czech Republic, reported year-on-year growth in its financial results for 2025.

DON’T WAIT UNTIL YOU NEED IT TO BUILD YOUR BRAND. FOOTSHOP HAS SHARED DETAILS OF ITS CORPORATE CRISIS

1. 6. 2026 | 5 min read After years of focusing heavily on performance marketing, Footshop has recently begun to fundamentally change its approach to branding. Internal data and research showed that brand awareness was significantly lower than the company had originally anticipated, leading to a re-evaluation of its marketing strategy and an increase in investment in brand building. This was discussed at the Brand Restart conference.

APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

31. 5. 2026 | 3 min read The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable.

ADVERTISING SPEND IN THE TOBACCO SECTOR HAS RISEN SIGNIFICANTLY AND UNDERGONE A TRANSFORMATION

29. 5. 2026 | 2 min read AdIntel’s advertising expenditure monitoring tracks changes among the largest advertisers in the tobacco products category over the last ten years.

NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER

28. 5. 2026 | 7 min read From autumn onwards, it will no longer be possible to skip ad breaks on Nova Group channels. TV Nova is including this requirement in its new terms and conditions with operators who offer catch-up services on their pay-TV platforms. This has been confirmed to Lupě by the broadcaster and also by some of the operators who have already received the contractual documentation. “The change is due to take effect on 16 November 2026. Negotiations with operators are ongoing,” wrote Zuzana Křížková, TV Nova’s corporate communications manager, to the editorial team.