Advertising investment in the tobacco products and smokers’ accessories category has risen significantly over the last ten years. Whilst it stood at CZK 16 million in 2015 and subsequently fell, by 2024 it had reached CZK 38 million and last year even exceeded CZK 63 million in gross list prices. Between 2024 and 2025, the increase in advertising investment at list prices was 66%. This is according to data from the research agency Nielsen and its Ad Intel advertising monitoring service.
List price value of advertising space in the “Tobacco products and smokers’ accessories” segment (CZK million)
Source: Nielsen (internet monitoring source: SPIR-Nielsen, TV prices based on viewership source: ATO-Nielsen).A comparison of the list prices for advertising space for the top three corporate brands in 2015 and 2025 reveals a shift in advertising investment towards other types of products within the selected category. Last year, the monitoring recorded the highest investments in the brands Syx (e-cigarettes), Velo (tobacco-free nicotine pouches) and Ploom (heated tobacco devices). Manufacturers of alternatives to traditional smoking have thus overtaken traditional cigarette brands in the category.
Nielsen provided the data to mark World No Tobacco Day, which falls on 31 May.
The list price is not equivalent to actual (net) investment in the purchase of advertising space (the actual price that companies pay for advertising space is influenced by a number of factors, such as the total volume of space purchased, the application of discounts, barter agreements and so on). However, reporting list prices for advertising space captures developments and trends in the current advertising market.
Source: mediaguru.cz