CZECHS HARDLY KNOW ESG, BUT EXPECT RESPONSIBLE BEHAVIOUR FROM COMPANIES
17. 4. 2024 Only 4% of Czechs know what the acronym ESG stands for. But two thirds consider themselves sustainable or ethical consumers. The Czech public is mostly unfamiliar with the abbreviation ESG, the letters that stand for the English words Environment, Social and Governance. However, it has high expectations of companies in the area of sustainability and… Continue reading CZECHS HARDLY KNOW ESG, BUT EXPECT RESPONSIBLE BEHAVIOUR FROM COMPANIES
TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY
12. 4. 2024 The findings of Altman Solon’s 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising.… Continue reading TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY
CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP
11. 4. 2024 The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms. The viewership of individual TV channels is increasingly influenced by local content. According to Atmedia, which commercially represents 25 measured thematic TV stations on the Czech market,… Continue reading CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP
SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL
31. 3. 2024 A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on connected TV (CTV) campaigns in 2024, according to a new study from tvScientific. The study, which collected responses from more than 600 marketing professionals… Continue reading SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL
STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW
30. 3. 2024 Media habits are changing but nearly two-thirds (64%) of Britons’ TV viewing time remains spent on live TV, with online streaming (36%) some way behind, according to a new study. GWI’s 2024 Global Media Landscape Report says hits like BBC’s The Traitors demonstrate TV’s durability, but cautions that, “as with any form of consumption, appetite is always… Continue reading STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW
REGULATION BUILDS TRUST IN ADVERTISING
29. 3. 2024 When people are aware that advertising is regulated, they are more likely to trust and have favourable views towards the industry generally, as well as displaying higher levels of trust across individual media channels. That’s the main takeaway from research by the UK’s Advertising Standards Authority (ASA) into the effectiveness of a recent campaign that… Continue reading REGULATION BUILDS TRUST IN ADVERTISING
HALF OF STREAMING USERS DON’T KNOW WHICH SERVICE THEIR FAVORITE SHOW IS ON
28. 3. 2024 A new study by hub Entertainment Research has found that about half of streaming users do not know which service has popular franchise shows — and licensing is to blame. About the same percentage of TV viewers say they could not explain what Apple TV+ is to another person. The licensing of TV series across… Continue reading HALF OF STREAMING USERS DON’T KNOW WHICH SERVICE THEIR FAVORITE SHOW IS ON
SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING
27. 3. 2024 DirecTV survey found that 84% watch live sports with friends and family. In the runup to March Madness, DirecTV has released new sports viewership survey data that highlights the importance of social activities in the popularity of sports viewing. The survey from DirecTV Advertising and DirecTV for Business, which dives into the diverse habits, preferences,… Continue reading SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING
THREE FACTORS THAT MAKE TV CRITICAL TO EFFECTIVENESS
27. 3. 2024 Attention, emotional clout, and trust are the critical elements of what makes TV effective, says Peter Field in a new report exploring the enduring business impact of television advertising. Why TV (still) matters TV remains a constant of effective advertising, and, increasingly, of profitable companies. “I would argue that any marketer who considers walking away… Continue reading THREE FACTORS THAT MAKE TV CRITICAL TO EFFECTIVENESS
RESEARCH: SVODS STRUGGLE TO FIND IDENTITY WITH CONSUMERS
18. 3. 2024 As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options. Key findings include: Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another. Nearly… Continue reading RESEARCH: SVODS STRUGGLE TO FIND IDENTITY WITH CONSUMERS
STREAMING MAY BE FLUSH WITH CONTENT BUT DISCOVERY REMAINS A CHALLENGE
17. 3. 2024 While consumers continue to enjoy a myriad of TV show options, discoverability remains a work in progress — and an increasingly valued feature by consumers, according to Hub Entertainment Research. But the firm’s Senior Consultant Mark Loughney believes to avoid flaring the fickle subscriptions of cancel-happy consumers, streamers need to remind viewers of the full… Continue reading STREAMING MAY BE FLUSH WITH CONTENT BUT DISCOVERY REMAINS A CHALLENGE
CZECHS LOVE GASTRO SHOWS, THE MAJORITY OF THEM FIND INSPIRATION FOR COOKING
15. 3. 2024 Czechs love cooking and love to be inspired by TV shows. According to them, 67 percent of respondents try cooking at home at least once in a while. One in five cooks this way regularly. This is according to the Axocom survey on the influence of culinary shows on viewers. “Czechs certainly do not lack… Continue reading CZECHS LOVE GASTRO SHOWS, THE MAJORITY OF THEM FIND INSPIRATION FOR COOKING
STUDY USA: BY THE NUMBERS: MOST AMERICANS WANT BRANDS TO PROMOTE DIVERSITY. BUT THERE’S A BIG CAVEAT
15. 3. 2024 A new survey from Morning Consult found that American adults in every age demographic believe that corporations have at least some responsibility to display diverse, inclusive marketing. This data comes even as DE&I efforts at companies, universities and elsewhere are being criticized or even penalized by conservative legislators. Still, despite evidence of some fatigue around… Continue reading STUDY USA: BY THE NUMBERS: MOST AMERICANS WANT BRANDS TO PROMOTE DIVERSITY. BUT THERE’S A BIG CAVEAT
RETHINKING SOME SUSTAINABLE STEREOTYPES
13. 3. 2024 While European consumers can be divided into four broad groups when thinking about the environment, their behaviours differ from one country to the next, often in unexpected ways, finds a new study. The study by Forrester identifies the following types of green consumer: Active Greens (21%): environmentally friendly products are chosen ahead of low cost… Continue reading RETHINKING SOME SUSTAINABLE STEREOTYPES
STUDY USA: SPORTS INCREASINGLY INFLUENCING CONSUMER STREAMING CHOICES
11. 3. 2024 More than a third of respondents to Hub survey say sports is “much more important than other kinds of content”. According to a new survey from Hub Research, sports is having an increasingly larger impact on consumers’ choice of streaming services. The survey—taken in advance of the blockbuster news of Disney, Warner Bros Discovery and… Continue reading STUDY USA: SPORTS INCREASINGLY INFLUENCING CONSUMER STREAMING CHOICES
DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK
9. 3. 2024 Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but… Continue reading DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK
STUDY: TV TOP PURCHASE INFLUENCER
8. 3. 2024 US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of… Continue reading STUDY: TV TOP PURCHASE INFLUENCER
STUDY: ADVERTISING THRIVES IN THE LIVING ROOM
7. 3. 2024 The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, and commissioned… Continue reading STUDY: ADVERTISING THRIVES IN THE LIVING ROOM
