CONSUMERS ARE SICK AND TIRED OF HEARING ABOUT AI ALL THE TIME

24. 6. 2026 | 3 min read New research found that large majorities of consumers are less likely to trust ads made by AI and less likely to buy from brands that use AI-generated ads.

MOVING IMAGE STUDY 2026: TELEVISION REMAINS THE BACKBONE OF AUDIOVISUAL CONTENT CONSUMPTION

23. 6. 2026 | 6 min read The representative study commissioned by RTR Medien and Arbeitsgemeinschaft TELETEST is examining video consumption in Austria for the eleventh time. Its findings show that consumer behaviour continues to be shaped by television broadcasters’ content.

STUDY: YOUNGER VIEWERS MORE DISTRACTED BUT MORE RECEPTIVE TO ADS

22. 6. 2026 | 5 min read A new study finds the long-term rise in ad acceptance continues, with ad intolerance falling to a record low across all age groups, and that viewers are supportive of AI tools if they are used to improve discoverability and the viewing experience.

STUDY USA: PROGRAMMATIC CTV PAUSE ADS MORE EFFECTIVE THAN TRADITIONAL SPOTS

18. 6. 2026 | 2 min read WunderKIND Ads has released a new study analyzing the impact of Pause Ads compared with traditional CTV spots that show Pause Ads delivered nearly two times higher attention than standard 60-second CTV ads.

CZECHS CONTINUE TO TRUST ČT AND ČRO THE MOST. THE ROLE OF AI CHATBOTS IN FOLLOWING THE NEWS IS GROWING

16. 6. 2026 | 6 min read The latest Digital News Report confirms that ČT and ČRo are still regarded as the most trusted media outlets in the Czech Republic. Overall, the report highlights the growing role of AI chatbots in news consumption, the increasing number of people who avoid the news, and the growing role of videos posted on social media.

STRONG EMOTIONS LEAD TO STRONG RESULTS, SAYS NEW SCREENFORCE STUDY

14. 6. 2026 | 5 min read The new Screenforce study, entitled Follow the Feelings – Emotional Advertising as an Effectiveness Booster, explores the full spectrum of emotions, their practical significance and a detailed understanding of creative approaches to advertising.

SURVEY USA: JUST 13% OF U.S. VIEWERS ‘TYPICALLY’ PLAN TO WATCH WORLD CUP

8. 6. 2026 | 1 min read This is much lower than markets like the U.K., where nearly half of viewers say they ‘typically’ plan to watch, according to S&P Global Market Intelligence.

TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 | 2 min read Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom.

STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

4. 6. 2026 | 2 min read Late-night World Cup kick-offs are expected to change how UK football fans watch this summer’s tournament, according to new research from EE.

FAST GOES MAINSTREAM AS EUROPEAN VIEWERS EMBRACE FREE STREAMING, RAKUTEN TV SAYS

3. 6. 2026 | 2 min read Free ad-supported streaming television (FAST) is moving firmly into the mainstream across Europe, according to new research from Rakuten TV Enterprise.

TELEVISION IN 2026: THE BIG SCREEN AS THE CENTRE OF MODERN CONSUMER BEHAVIOUR

2. 6. 2026 | 11 min read Television has undergone a profound transformation. Watching television today looks completely different from how it did just a few years ago. Viewers move between screens, search for products online during advertising breaks and use social media while watching television content. The Consumer Trends Report 2026 shows that television is no longer a passive medium. Quite the opposite: it is becoming a space where purchasing decisions are made, trust in brands is built and the online environment is connected with the emotions generated by television content.

ADVERTISING SPEND IN THE TOBACCO SECTOR HAS RISEN SIGNIFICANTLY AND UNDERGONE A TRANSFORMATION

29. 5. 2026 | 2 min read AdIntel’s advertising expenditure monitoring tracks changes among the largest advertisers in the tobacco products category over the last ten years.

STUDY FINDS GROWING ACCEPTANCE OF ADVERTISING ON STREAMING PLATFORMS

28. 5. 2026 | 2 min read Consumers are becoming increasingly receptive to advertising-funded streaming services, according to new research published by German public broadcaster ARD’s Research Service.

CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

27. 5. 2026 | 2 min read Domestic productions remain the main driver of the television market. Czech and Czechoslovak content accounts for just a third of the programming on offer, yet it accounts for 57 per cent of total viewing figures, according to Atmedia.

THE FACE OF THE ADVERT IS RADKO GUDAS FROM THE KAUFLAND ADVERTS, AND THE MASCOT IS THE PURINA CAT

26. 5. 2026 | 3 min read The Czech love of ice hockey has, for the first time, had a significant impact on advertising ratings, which have been dominated by actors for the past nine years. The highest-rated personality in advertising was ice hockey player Radko Gudas, whilst last year’s best mascot was Gourmet from the Purina advert.

STUDY: NEARLY HALF OF U.S. VIEWERS WATCH VIDEO WITH CAPTIONS

23. 5. 2026 | 4 min read Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market.

STUDY: AI LABELING DOES NOT HURT VIDEO AD PERFORMANCE

22. 5. 2026 | 3 min read MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure.

CZECHS ARE STILL TRYING TO BUILD TRUST IN AI-POWERED ADVERTS. THEY WANT THEM TO BE TRANSPARENT

21. 5. 2026 | 4 min read More than half of Czechs (56%) expect brands to state whether an advert was created using artificial intelligence, according to a survey by the ResSolution Group.