ATTENTION METRICS: MEDIA & SPORTS, HEALTH & PHARMA, EDUCATION SCORE HIGHEST, STUDY FINDS
15. 1. 2024 DoubleVerify, which sees more than 65 billion impressions weekly, on Tuesday released its first global report on attention metrics from the DV Attention Lab. The Q3 2023 report — spearheaded by Daniel Slotwiner, senior vice president of attention at DoubleVerify — measured the difference in average performance across industries, driven by varied media strategies and… Continue reading ATTENTION METRICS: MEDIA & SPORTS, HEALTH & PHARMA, EDUCATION SCORE HIGHEST, STUDY FINDS
STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS
7. 1. 2024 Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season… Continue reading STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS
SURVEY USA: MAJORITY OF VIEWERS WOULD SWITCH TO AD-SUPPORTED STREAMING TO SAVE $5 A MONTH
5. 1. 2024 More consumers who were previously intolerant toward ads are coming around to ad-supported services to save money. According to the “TV reklama: Fact vs. Fiction” study , this percentage is “significantly higher”. This softening of ad aversion is a trend that will continue to grow, as the Hub reports that over the past year, more… Continue reading SURVEY USA: MAJORITY OF VIEWERS WOULD SWITCH TO AD-SUPPORTED STREAMING TO SAVE $5 A MONTH
WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES
22. 12. 2023 Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research. The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers and agencies struggle… Continue reading WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES
OUT-OF-HOME ADS CONSISTENT WITH TV ASSETS ACHIEVE 2X MORE BRAND RECALL
20. 12. 2023 System1, the Creative Effectiveness Platform, and JCDecaux UK, the UK leader in Out-of-Home advertising, today revealed its latest research based on viewers’ emotional response data captured via the new OOH in situ Test Your Ad platform created in partnership with JCDecaux. Festive OOH ads matching TV campaigns are twice as effective at branding, scoring 62%… Continue reading OUT-OF-HOME ADS CONSISTENT WITH TV ASSETS ACHIEVE 2X MORE BRAND RECALL
MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS
20. 12. 2023 About 68% of millennials surveyed by the analytics firm said they have an ad-supported streaming subscription – more than any other generation. As streamers like Netflix and Disney look to scale their ad-supported tiers, a new survey from Samba TV and Harris X reveals that millennials are more open to using the AVOD offerings than… Continue reading MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS
DON’T SHELVE THAT CHRISTMAS IDEA TOO SOON, STUDIES SUGGEST
6. 12. 2023 A growing body of evidence indicates that ideas and advertisements enjoy a much longer shelf life than many have assumed, with vintage favourites like Coca-Cola’s Holidays Are Coming and Aldi’s Kevin the Carrot outperforming the market – so it may be time to rethink how to approach Christmas. Why wear-out matters There is no evidence to suggest that ads become less… Continue reading DON’T SHELVE THAT CHRISTMAS IDEA TOO SOON, STUDIES SUGGEST
STUDY UK: FOCUS ON ATTENTION, CREATIVE AND SPEED IN ADVERTS
30. 11. 2023 Attention, creativity and speed are the three most important factors driving brand return on investment, according to an advertising effectiveness study. The study, called The Triple Opportunity of Attention, was carried out by Rob Brittain, Orlando Wood and Professor Karen Nelson-Field and combines data from the ACA Effectiveness Database with attention metrics from Amplified Intelligence… Continue reading STUDY UK: FOCUS ON ATTENTION, CREATIVE AND SPEED IN ADVERTS
ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS
29. 11. 2023 At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple… Continue reading ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS
THE BEST TIME TO START THE CHRISTMAS CAMPAIGN IS ON BLACK FRIDAY
7. 11. 2023 Christmas campaigns start a few days earlier every year. However, according to a poll conducted by Broadcasting+Cable SmartBrief, the best time to start a Christmas advertising campaign is Black Friday. More than half of the respondents voted for Black Friday as the best day to start the Christmas campaign. In second place was the first… Continue reading THE BEST TIME TO START THE CHRISTMAS CAMPAIGN IS ON BLACK FRIDAY
USE MORE VOICES TO SELL PRODUCTS IN VIDEO ADS
3. 11. 2023 The persuasive power of a video ad can be enhanced when its spoken narration uses more voices, finds a new research paper. Hearing different voices narrate a persuasive message grabs the attention of consumers and boosts their willingness to pay. The authors of the study called this the ‘voice numerosity effect’. This effect continues to… Continue reading USE MORE VOICES TO SELL PRODUCTS IN VIDEO ADS
UPPER FUNNEL ACTIVITY TAKES TEN MONTHS TO PAY OFF
2. 11. 2023 Brands that are still spending in upper funnel after ten months experience greater efficiencies versus those who ceased the activity after three, new research shows. In Elevating eCommerce: The Unseen Power of Upper Funnel Spending, measurement platform Fospha analysed the impact of mid and upper-funnel activity on brands’ performance over time, paying particular attention to… Continue reading UPPER FUNNEL ACTIVITY TAKES TEN MONTHS TO PAY OFF
DRIVERS OF BRAND GROWTH: A DEEP DIVE INTO HOW ADVERTISING WORKS TODAY
28. 10. 2023 The latest EMEA Spotlight, ‘Drivers of brand growth’, celebrates some of the brilliant brain power from our region and showcases new research into advertising effectiveness. With the proliferation of digital channels and changing media behaviours, where are we with advertising fundamentals? What’s changed, what’s changing and what’s evergreen? Earlier in the summer Paul Dyson, cofounder… Continue reading DRIVERS OF BRAND GROWTH: A DEEP DIVE INTO HOW ADVERTISING WORKS TODAY
STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD
25. 10. 2023 Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study. Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVODs has shrunk dramatically… Continue reading STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD
INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING
23. 10. 2023 Kantar has found that frequent social media users are much more positive about online advertising than the general population. The general views of social media users on advertising mirror those of the majority population in the UK, according to Kantar’s findings, with almost two-thirds of Facebook users (65%) finding online advertising “increasingly intrusive”. This proportion… Continue reading INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING
TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN
23. 10. 2023 Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the average music selection skewed toward music that men are… Continue reading TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN
SURVEY RANKS TOP SPORTS AMONG TV VIEWERS
13. 10. 2023 The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey. With this summer’s strikes hurting the flow of new content into TV and streaming platforms, live sports have become an even more important programming staple, with 70% of Americans saying they watch live sports, according… Continue reading SURVEY RANKS TOP SPORTS AMONG TV VIEWERS
MARKETERS FEEL CONFIDENT ON AI
10. 10. 2023 Three-quarters (73%) of marketers globally feel confident about using AI tools, according to new research* from LinkedIn, and a similar proportion (74%) anticipate that the tech will significantly change the way they work in the next year. Key findings Globally, six in ten marketers are using the technology today, with around half (49%) experimenting with… Continue reading MARKETERS FEEL CONFIDENT ON AI
