TOTAL TV BRINGS THE BEST ROI – A STUDY BY SCREENFORCE FINLAND

10. 4. 2020 | 3 min read This week’s egtabite features an in-depth ROI study of the Finnish market - conducted by Screenforce Finland, the national TV trade body and Sellforte, an independent tech company specialised in granular marketing ROI measurements - which proves that Total TV (in this case meaning linear and online, with no programmatic) brings the highest incremental sales in the long-term and delivers a strong argument for advertisers to invest in Total TV.

UK; US: GREATER MEDIA CONSUMPTION LIKELY TO SUSTAIN AFTER COVID-19

7. 4. 2020 | 2 min read An overview of the long-term change in consumer media habits after the novel coronavirus (COVID-19) outbreak in the UK and US.

TV ADS CREATE MORE POSITIVE IMAGE OF BRANDS THAN DIGITAL, SAY CONSUMERS

1. 4. 2020 | 3 min read Twice as manyconsumers say TV ads create a more positive image of brands than say the same about common digital formats, an extensive new survey reveals.

BRANDS IN A PANDEMIC WORLD: INSIGHTS FROM KANTAR’S COVID-19 BAROMETER

27. 3. 2020 | 4 min read New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’ strategy during the coronavirus pandemic in order to remain afloat now and to bounce back once the worst has passed.

5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS

25. 3. 2020 | 5 min read What has changed in how people consume media, and what does it mean for advertisers?

ATO: TV RATING HAS INCREASED BY 45 MINUTES PER DAY

20. 3. 2020 | 3 min read Time spent in front of a TV screen has increased on average by 45 minutes per day, TV news rating has even doubled.

CZECHS SPEND MORE AND MORE DAILY TIME WITH MEDIA

9. 3. 2020 | 2 min read The increase in time we dedicate to media relates to the expansion of electronic devices in population, shows Nielsen Admosphere’s data.

TV VIEWERS JUST WANT EASE OF ACCESS TO CONTENT

2. 3. 2020 | 2 min read Even though the range of services and devices for watching TV has proliferated in recent years, broadcast networks and advertisers should be aware that most viewers don’t care about the technology provided they get to watch what they want. About three-quarters (74%) of global TV viewers, rising to 76% of Australians, feel this way, leading a senior executive at ViacomCBS to advise that viewers think of TV as content rather than the number and proliferation of the tools to access it.

WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

14. 2. 2020 | 4 min read The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour.

WHY TV ADVERTISING IS STILL THE DRIVING FORCE BEHIND AUTO SALES

3. 2. 2020 | 5 min read A multi-platform approach is essential in successfully targeting auto buyers. But it's important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they're in danger of missing out on the most important aspect of the auto buyer's purchase journey. It's a choice that could end up costing them way more than it saves.

TV THE ‘LEAST RISKY’ FORM OF ADVERTISING, FINDS NEW RESEARCH

21. 11. 2019 | 4 min read While return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media.

THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY

25. 10. 2019 | 10 min read The findings of the total audience report, The Media Landscape (2019), were shared by Matt O’Grady of Nielsen in his keynote.

CONNECTED TV AD SPEND IS GROWING BUT THERE ARE STILL PLENTY OF CHALENGES

8. 10. 2019 | 4 min read Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think.

THE SCIENCE OF BRANDING: HOW BRANDS MAKE US “THINK DIFFERENT”

12. 9. 2019 | 4 min read Brand exposure could have a profound effect on our behavior.

ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS

14. 8. 2019 | 3 min read When it comes to online video offerings Czech Internet population prefers to watch films and TV shows. Trends in video content consumption, however, vary by age group. “The Internet Video 2019” study conducted by Nielsen Admosphere offers a detailed view of TV through the eyes of the often ignored group of respondents aged 37–51. TV viewers of this age category rarely watch TV shows in a foreign language and prefer comedies.

THINKTV REPORT: VIDEO ADVERTISING HAS MONTH-LONG AFFECTS

31. 7. 2019 | 5 min read New research from marketing science academic Professor Karen Nelson-Field reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed to an ad.

TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV

15. 7. 2019 | 3 min read Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out.

EGTA’S CEO SURVEY – A TV AND RADIO ADVERTISING INDUSTRY IN TRANSFORMATION

12. 7. 2019 | 4 min read Results of an exclusive egta survey confirm top management's expectations for the industry.