The volume of monitored media ad investments for the first eight months of this year remains above the last year’s comparable period, indicates the data of Nielsen Admosphere.
The volume of monitored media ad investments for the first eight months of this year remains above the last year’s comparative period. According to Nielsen Admosphere’s monitoring, it is six percent up on average in the monitored above-the-line media. The monitoring shows the highest year-on-year growth in print media and TV followed by radio. In August, investments in all monitored media types grew according to the monitoring, with the highest increase in OOH.
The overview does not cover development in the internet advertising because ad monitoring only covers a portion of internet formats. Data on investment monitoring does not express the actual amount of investments that the media generate from advertising. It is the assessment of ad space based on price list costs.
Source: mediaguru.cz
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