ATTENTION IS NOT THE GOAL; IT IS A BRIDGE TO CAMPAIGN EFFECTIVENESS

30. 3. 2026 Advertising needs to return to a focus on effectiveness rather than chasing cheap impressions and clicks. Attention can play a key role as a bridge between reach and results. However, using it effectively lies in planning, not optimisation. This was highlighted by Malcolm Devoy of PHD at the OmniConnect conference. One of the main themes… Continue reading ATTENTION IS NOT THE GOAL; IT IS A BRIDGE TO CAMPAIGN EFFECTIVENESS

CZECHS AND ADVERTISING – A LONG-TERM STUDY OF THE CZECH PUBLIC’S ATTITUDES TOWARDS ADVERTISING

27. 3. 2026 The findings of the “Czechs and Advertising 2026” survey were presented at a gathering of nearly 50 experts on 26 February 2026 at Scéna 5, the ČMS headquarters on Novotného lávka, Prague 1 – Old Town. The event was opened by Tomáš David, Vice-President of ČMS. The research findings were presented by the distinguished Czech… Continue reading CZECHS AND ADVERTISING – A LONG-TERM STUDY OF THE CZECH PUBLIC’S ATTITUDES TOWARDS ADVERTISING

WARNING TO CZECH MEDIA: POLITICAL PRESSURE, AI AND PLATFORM DOMINANCE

28. 2. 2026 According to the Report on the State of Czech Democracy, Czechia maintains a high degree of media freedom, but at the same time, attacks on journalists are intensifying and pressure is growing for changes in the financing of public service media. Furthermore, the country is not prepared for the regulation of digital platforms and the… Continue reading WARNING TO CZECH MEDIA: POLITICAL PRESSURE, AI AND PLATFORM DOMINANCE

WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD

11. 2. 2026 Across marketing, a quiet reckoning is underway. Practices that once felt settled are no longer delivering the same returns. As platforms evolve, audiences fragment and cultural cycles compress, many of the industry’s most familiar playbooks are starting to show cracks. With those questions already on marketers’ minds, Ad Age asked executives who are taking the… Continue reading WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD

WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU

4. 12. 2025 Google has once again compiled rankings of the most searched terms on the Czech Internet in 2025. This year’s ranking of the most searched terms on the Czech Google was dominated by the elections to the Chamber of Deputies. Czechs also said goodbye to the iconic singer Ozzy Osbourne and Czech actress and singer Anna… Continue reading WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

31. 7. 2025 People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy. The study – conducted in China and published by Elsevier – makes… Continue reading STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

IS TV ADVERTISING STILL EFFECTIVE IN 2025?

3. 6. 2025 How can you ensure your campaigns deliver maximum ROI? Let’s dive into the science behind successful TV advertising and explore why behavioral methods provide better insights than traditional ad testing approaches. Television advertising has transformed dramatically since its golden age in the mid-20th century. Once dominated by three networks reaching nearly every household, today’s landscape… Continue reading IS TV ADVERTISING STILL EFFECTIVE IN 2025?

VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

27. 11. 2024 The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that. Shows on paid streaming channels such as Netflix or Max are watched by 42% of… Continue reading VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR

SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL

25. 11. 2024 Up to 64% of Czechs do not care whether a brand is ethically or socially responsible, they want quality products, according to a recent study by Ipsos. In a world of misinformation, brands become a reflection of people’s own worldview and values. They make decisions mostly for economic reasons, but not only according to them.… Continue reading SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL