TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 | 2 min read Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom.

THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

5. 6. 2026 | 3 min read The past season of the Chance League confirmed the growing interest in Czech league football on television. Viewership of matches broadcast on Oneplay Sport rose by more than 23 per cent year-on-year, and the Prague ‘S’ derby became the most-watched broadcast in the channel’s history.

LEMUR: GRAND PRIX FOR THE BRITISH EMBASSY; SVENGALI WINS THE AGENCY AWARD

4. 6. 2026 | 3 min read APRA has announced the winners of the 21st Czech PR Awards – Lemur. The overall winner was the British Embassy in Prague. Among the agencies, Svengali Communications took home the most awards.

CME, THE COMPANY BEHIND TV NOVA, INCREASED BOTH ITS REVENUE AND PROFIT LAST YEAR

1. 6. 2026 | 3 min read The CME media group, which operates television stations and streaming services in Central and Eastern Europe, including TV Nova in the Czech Republic, reported year-on-year growth in its financial results for 2025.

DON’T WAIT UNTIL YOU NEED IT TO BUILD YOUR BRAND. FOOTSHOP HAS SHARED DETAILS OF ITS CORPORATE CRISIS

1. 6. 2026 | 5 min read After years of focusing heavily on performance marketing, Footshop has recently begun to fundamentally change its approach to branding. Internal data and research showed that brand awareness was significantly lower than the company had originally anticipated, leading to a re-evaluation of its marketing strategy and an increase in investment in brand building. This was discussed at the Brand Restart conference.

APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

31. 5. 2026 | 3 min read The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable.

ADVERTISING SPEND IN THE TOBACCO SECTOR HAS RISEN SIGNIFICANTLY AND UNDERGONE A TRANSFORMATION

29. 5. 2026 | 2 min read AdIntel’s advertising expenditure monitoring tracks changes among the largest advertisers in the tobacco products category over the last ten years.

NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER

28. 5. 2026 | 7 min read From autumn onwards, it will no longer be possible to skip ad breaks on Nova Group channels. TV Nova is including this requirement in its new terms and conditions with operators who offer catch-up services on their pay-TV platforms. This has been confirmed to Lupě by the broadcaster and also by some of the operators who have already received the contractual documentation. “The change is due to take effect on 16 November 2026. Negotiations with operators are ongoing,” wrote Zuzana Křížková, TV Nova’s corporate communications manager, to the editorial team.

PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

28. 5. 2026 | 2 min read The Prima Group sees streaming and digital content distribution as a key pillar for its future growth. It is therefore establishing a streaming division.

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 | 2 min read Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season.

CZECH CONTENT ACCOUNTS FOR A THIRD OF THE TELEVISION PROGRAMME LINE-UP, BUT ACCOUNTS FOR THE MAJORITY OF VIEWING FIGURES

26. 5. 2026 | 3 min read In 2025, Czech and Czechoslovak content accounted for a significantly higher share of television viewing figures than its representation in the programming schedule would suggest. According to data from the Association of Television Organisations, as highlighted by Atmedia, local programmes accounted for 31 per cent of the broadcasts on the stations surveyed, but accounted for 57 per cent of the time spent watching television.

THE FACE OF THE ADVERT IS RADKO GUDAS FROM THE KAUFLAND ADVERTS, AND THE MASCOT IS THE PURINA CAT

26. 5. 2026 | 3 min read The Czech love of ice hockey has, for the first time, had a significant impact on advertising ratings, which have been dominated by actors for the past nine years. The highest-rated personality in advertising was ice hockey player Radko Gudas, whilst last year’s best mascot was Gourmet from the Purina advert.

NOVA ESTABLISHES AN ETHICS PANEL FOR PROGRAMMES BASED ON REAL EVENTS

25. 5. 2026 | 4 min read Nova is establishing an Ethics Panel, an advisory body to the Chief Executive, focused on the ethical aspects of audiovisual productions inspired by real events.

THE POPULARITY OF LIVE STREAMING CHANNELS IS GROWING, WITH MORE PLAYERS JOINING THE FRINGE

21. 5. 2026 | 4 min read Streaming services on the Czech market are expanding their range of live channels, which are becoming a complement to their libraries of films and TV series. SkyShowtime and Sweet.tv are adding dozens of genre-specific ‘live’ channels that offer a continuous stream of content without the need to actively select individual titles.

OTO KLEMPÍŘ VS. MARTIN BAXA: THE DIGIMEDIA 2026 CONFERENCE WILL FEATURE A ‘MINISTERIAL’ DEBATE ON PUBLIC SERVICE MEDIA

19. 5. 2026 | 4 min read The 21st edition of the DIGIMEDIA 2026 conference, taking place on Wednesday 3 June 2026 in the Congress Hall of Czech Television in Prague’s Kavčí Hory district, will feature a debate between the current and former Ministers of Culture: Oto Klempíř of Motoristé sobě and Martin Baxa of the ODS. Both politicians will take part in the opening discussion session focusing on the funding of public service media, specifically Czech Television and Czech Radio. It is precisely these media organisations that are affected by the draft Public Service Media Act, which was submitted by the Ministry of Culture in April and for which the inter-ministerial consultation process concluded last week. Continuation of the heated debate from TV Nova Oto Klempíř and Martin Baxa had already clashed during Saturday’s discussion on TV Nova’s ‘Za pět minut dvanáct’, with the new bill being the main topic on which both politicians did not mince their words. The debate at the DIGIMEDIA 2026 conference will offer more scope for discussion and confrontation with other guests: Marit af Björkesten, Director-General of the Finnish public service broadcaster YLE, Milan Fridrich, Deputy Director-General of Czech Television; Martina Májíček Poliaková, Director of Strategic Development at Czech Radio; Marek Singer, President of the Association of Commercial Television Stations; Jiří Hrabák, Chairman of the Association of Private Broadcasters; and David Smoljak (STAN), Chairman of the Senate Committee on the Media.

HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM AND AWARDS 2026

18. 5. 2026 | 3 min read The HbbTV Association, the global initiative developing open standards for advanced interactive TV services delivered via broadcast and broadband networks, invites industry players to become sponsors of the 14th HbbTV Symposium and Awards, taking place on 18-19 November 2026 in Barcelona, Spain.

CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT

18. 5. 2026 | 2 min read During the Cannes Film Festival, the CMEmedia group unveiled a new centre dedicated to the creation of socially responsible content.

PRIVATE MEDIA OUTLETS HAVE SUBMITTED THEIR COMMENTS ON THE DRAFT BILL REGARDING CZECH TELEVISION AND CZECH RADIO

15. 5. 2026 | 4 min read Private media outlets are criticising the draft Public Service Media Act. They object to online advertising and the lack of regulatory safeguards.