What you will find in the article:
- Pavel Vašek is the new marketing director of the Prima Group.
- He joins from the Rohlik Group, where he led brand communications.
- He will focus on marketing strategy and brand development.
- The emphasis will be on streaming and digital services to reach the audience.
- He has experience in brand building and customer communications.
The Prima media group has filled the position of marketing director. From September, the role will be taken up by Pavel Vašek, who joins the company from the Rohlik Group. In his new role, he will be responsible for the group’s marketing strategy, brand development and communications across television, streaming and digital products.
According to Lukáš Kubát, CEO of the Prima Group, Vašek is joining at a time when the company is increasingly focusing on streaming and digital services alongside traditional television broadcasting. The new Marketing Director is expected to bring experience in brand building and customer communication from the rapidly growing e-commerce sector.
Pavel Vašek stated that he wishes to build on Prima’s current position and further develop its brand across platforms. He identified streaming and digital products as one of the key opportunities, noting that they enable the company to reach audiences in new ways and build longer-term relationships with viewers.
He joins Prima from the Rohlik Group, where he worked for more than six years. Most recently, he held the position of Group Head of Brand & Campaign Development and led brand communications and campaigns across all the group’s markets. He was also responsible for the development of private labels, PR, social media and influencer marketing.
Prior to his time at the Rohlik Group, he worked on developing communication and brand strategies for companies such as ALO diamonds, CERVA and Savills Czech Republic.
Source: mediaguru.cz